Foreword Online

Ideas, information and industry news for collegiate retailers



Galentine's Day Celebration

Posted by Dean Asher on 1/1/15 9:23 AM

You’re back for a new term and love is in the air. For many students, they’ll be spending time with their significant others this Valentine’s Day, but other students will be winging it solo.

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See You Next Year!

Posted by Dean Asher on 12/18/14 10:00 PM

As stores across the country are making it through the last rounds of buyback and doing inventory, Foreword Online will take a break from its regular posting schedule. Expect daily posts of the content you look for to return Jan. 5, 2015!

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Riverland CC Gets in the Holiday Spirit with 12 Days of Holiday Deals

Posted by Joe Clarkin on 12/14/14 10:00 PM

With the holidays right around the corner, Riverland Community College is getting its customers in the spirit with 12 Days of Holiday Deals. The holiday campaign began on December 4th, and will run through the final day of class on the 19th, offering customers a new deal each weekday.

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Holiday Marketing Tips from Social Media Pros

Posted by Kate Seat on 12/11/14 10:00 PM

How do you boost interaction on your social media accounts during a time when many of your customers are busy with finals, heading home for the holidays or otherwise distracted by events of the season? Why not ask the professionals? Here are some pointers about what to post to encourage interaction, excerpted from an article by Jim Belosie, CEO and co-founder of Shortstack. Read the suggestions we've selected and then check out the full list on Inc.

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How to Get an Early Start on 2015

Posted by Dean Asher on 12/10/14 10:00 PM

We all make New Year's resolutions. Our Monthly Marketing Plan this month is even inspired by them. But oftentimes, we don't always see them through to the end of the year. John Brubaker over at Entrepreneur.com thinks it has a lot to do with motivation, and that getting a head start on your professional resolutions can keep you ahead of the competition going into next year. We've included an excerpt below, and you can see the whole thing and download his free eBook here.

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Boost Sales in Early 2015

Posted by Joe Clarkin on 12/4/14 10:00 PM

Holiday sales are just the beginning for college stores. You want your students to find great presents for family and friends before they leave for winter break, but you also want to keep them shopping well into the new year when they come back to campus! Here are a few tips to encourage post-holiday spending at your store, selected from a post by Rieva Lesonsky for Small Business Trends.

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'Rush Right In' New Year's Resolution Challenge

Posted by Kate Seat on 12/1/14 3:30 AM

Did you know that one of the best ways to keep a New Year’s resolution is to make it public? It’s true! Declaring your intention in front of an audience makes you feel accountable, so this year, encourage students to share their resolutions as they purchase their textbooks during Rush. We’ve devised an easy-to-execute giveaway and ways to let your customers know how your store can help them achieve their goals in 2015!

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Happy Thanksgiving!

Posted by Joe Clarkin on 11/25/14 10:00 PM

From everyone here at MBS, we wish you a safe, happy and peaceful holiday.

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Pay It Foreword: Promotion Rules

Posted by Joe Clarkin on 11/19/14 10:58 AM

The Pay It Foreword promotion will run from Nov. 20 till 12 p.m. CST on Dec. 10.

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MBS Salutes Our Troops

Posted by Dean Asher on 11/10/14 10:00 PM

With decades of history and more than 1,000 employees at any given time, MBS Textbook Exchange has had plenty of interesting folks work here over the years. Among those are several men and women who have served the U.S. military.

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