Foreword Online

Ideas, information and industry news for collegiate retailers

How Can Collegiate Retailers Attract Last-Minute Shoppers?

Posted by Lori Reese on 12/12/18 10:00 AM

If this year’s holiday shopping season is anything like last year’s, many Americans will wait until the eleventh hour to buy gifts — students included. About half of us were done with our shopping last season by December 20, according to a survey by the National Retail Foundation. The report estimated that 126 million consumers, 53 percent, would wait until Super Saturday, the weekend before Christmas, to finish up their shopping.

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Pick-a-pumpkin with the LSC Bookstore

Posted by Kate Seat on 10/5/15 12:00 AM

There’s still plenty of time till Halloween, but the Lake Superior College Bookstore is already getting a head start on the festivities. October 1 marked the first day of their “Pick-a-pumpkin” sale, where lucky customers can receive up to 25 percent off LSC apparel and merchandise.

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Galentine's Day Celebration

Posted by Dean Asher on 1/1/15 9:23 AM

You’re back for a new term and love is in the air. For many students, they’ll be spending time with their significant others this Valentine’s Day, but other students will be winging it solo.

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Riverland CC Gets in the Holiday Spirit with 12 Days of Holiday Deals

Posted by Joe Clarkin on 12/14/14 10:00 PM

With the holidays right around the corner, Riverland Community College is getting its customers in the spirit with 12 Days of Holiday Deals. The holiday campaign began on December 4th, and will run through the final day of class on the 19th, offering customers a new deal each weekday.

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'Rush Right In' New Year's Resolution Challenge

Posted by Kate Seat on 12/1/14 3:30 AM

Did you know that one of the best ways to keep a New Year’s resolution is to make it public? It’s true! Declaring your intention in front of an audience makes you feel accountable, so this year, encourage students to share their resolutions as they purchase their textbooks during Rush. We’ve devised an easy-to-execute giveaway and ways to let your customers know how your store can help them achieve their goals in 2015!

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MBS Salutes Our Troops

Posted by Dean Asher on 11/10/14 10:00 PM

With decades of history and more than 1,000 employees at any given time, MBS Textbook Exchange has had plenty of interesting folks work here over the years. Among those are several men and women who have served the U.S. military.

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Star Spangled Bookstores

Posted by Kate Seat on 7/2/14 11:00 PM

How will you celebrate the 4th of July this year? Whether you spend the day enjoying some BBQ, setting off fireworks or overloading on watermelon and Popsicles, we hope you have a safe and fun holiday. Before you head off for the long weekend, though, check out how your fellow college stores are showing their patriotic pride with sales or events inspired by the red, white and blue:

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Morehead State Engages Fans with Holiday Elf Promotion

Posted by admin on 12/15/13 10:00 PM

The latest holiday craze is the Elf on the Shelf, a popular new holiday tradition that’s based on a 2005 children's picture book. The story, which explains how Santa Claus knows who is naughty and who is nice, includes a doll and the mischievous elf’s location is supposed to change each day, providing children with the responsibility of locating its current perch.

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Washington and Lee’s University Store Sees Social Media Increase from Halloween Spooktacular

Posted by admin on 10/30/13 11:00 PM

It’s one of the scariest holidays we celebrate, but Halloween can turn out to be a sweet event for college stores who create promotions centered on the yearly event. This year, Washington and Lee University Store decided do just that with a Halloween Spooktacular!

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College Stores Show Love to Students with Fun Valentine's Day Promotions

Posted by Stephanie Kubas on 2/19/13 10:00 PM

Valentine's Day is all about honoring those we care about, so many college stores took the opportunity to thank their loyal customers with fun events, interactive promotions, and even big sales. Take a look at how a few stores celebrated the occasion and the results they received:

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