Foreword Online

Ideas, information and industry news for collegiate retailers

How Can Collegiate Retailers Attract Last-Minute Shoppers?

Posted by Lori Reese on 12/12/18 10:00 AM

If this year’s holiday shopping season is anything like last year’s, many Americans will wait until the eleventh hour to buy gifts — students included. About half of us were done with our shopping last season by December 20, according to a survey by the National Retail Foundation. The report estimated that 126 million consumers, 53 percent, would wait until Super Saturday, the weekend before Christmas, to finish up their shopping.

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Foreword Online Will BRB

Posted by Jason Smallheer on 12/23/16 5:00 AM

Foreword Online will be on hiatus for the holidays and will return January 9, 2017.

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Last Minute Holiday Retail Ideas

Posted by Jason Smallheer on 12/15/16 5:30 AM

Christmas is days away, and you’re looking for that last little something to blow the season’s numbers out of the water. As our gift to you, we want to offer a few suggestions to help bring you a bit more business this season. Taken from our archives of holiday success stories, here are some ideas you can implement to get your doors swinging and register ringing.

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Fresno State Kennel Bookstore Shares Secret to $100k Holiday Sale

Posted by Jason Smallheer on 12/12/16 5:30 AM

For 38 years, the Fresno State Kennel Bookstore has had lines outside the store the week after Black Friday full of students and community members anxious to grab holiday deals. The secret to the success of the annual Holiday Open House lies in heritage and an innovative approach to connecting with faculty.

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How to Sell More This Holiday Season

Posted by Joe Clarkin on 12/7/15 10:00 PM

The holidays are almost here, and for college bookstores, that means that it's perhaps the busiest time of the year. In addition to all the things you have to do in your textbook department (buyback, shelve stocking, etc.), you have customers coming and going during all hours as they do their holiday shopping. So in order to make the most of the opportunity in front of you, you're going to need a solid plan. In this infographic from The Shelf (via Hubspot), they run through a number of ways your store can market itself and ultimately sell more stuff this month. Check it out, and let us know if it helps!

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14 Bookstore Moments During the Most Wonderful Time of the Year

Posted by Kate Seat on 11/22/15 11:00 PM
Most college stores will be able to relate to these 14 events that just happen to happen when it's time to haul out the holly.
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4 Creative Holiday Promotions, Adapted for College Stores

Posted by Kate Seat on 11/19/15 11:00 PM

If you're looking for creative ways to celebrate the holiday season in your store (without having to spend a great deal of time), we recommend these simple ideas from Retail Minded. Any of them can be adapted easily for a college store customer base and pulled off without much effort. Perfect for an already busy season!

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Is Your Store's Website Ready for Black Friday?

Posted by Joe Clarkin on 11/17/15 3:17 AM

Black Friday is the biggest sales day of the year for most retailers. And these days, with Black Friday sales happening online more than ever, it's crucial that your store's website is able to handle the demands. Gotta get Grandpa that 16th coffee mug, after all. Below, you'll find an excerpt from a Hubspot article that covers a list of things your store will want to have done before the big day. Give it a read!

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Pick-a-pumpkin with the LSC Bookstore

Posted by Kate Seat on 10/5/15 12:00 AM

There’s still plenty of time till Halloween, but the Lake Superior College Bookstore is already getting a head start on the festivities. October 1 marked the first day of their “Pick-a-pumpkin” sale, where lucky customers can receive up to 25 percent off LSC apparel and merchandise.

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Fun Holidays to Celebrate on Social Media

Posted by Joe Clarkin on 3/10/15 4:07 AM

Every store out there is going to be doing something for Valentine's Day, Halloween or Thanksgiving. Celebrating those holidays is social media 101, but just about every day of the year there's some obscure holiday that your store can take advantage of with creative promotions. So if you're looking to think outside the box with your next holiday, we are suggesting you start with any of the holidays listed in this article from Buffer. We've re-posted a portion of those festivities below, but be sure to read through the whole thing. You'll need to be quick though; Pi Day is right around the corner!

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