Foreword Online

Ideas, information and industry news for collegiate retailers



Stephanie Kubas

About Stephanie Kubas

Stephanie was our former MBS Marketing Communications Manager. She helped Foreword Online evolve from simple reposts from other industry-related sites, to original content sourced directly from our college stores. Although she no longer writes for Foreword Online, it still holds a special place in her heart.

Recent articles by Stephanie Kubas

Edinboro University Campus Bookstore Increases Social Reach by 642%

Posted by Stephanie Kubas on 5/11/14 11:00 PM

Between Facebook, Twitter and Instagram students are constantly snapping photos and, chances are, most of them are “selfies.” Taking advantage of the latest rage, Edinboro University Campus Bookstore hosted a Selfie Spectacular during buyback as a way to gain student attention and bring them into the store.

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EIU Bookstore Builds Excitement with Bracket Madness

Posted by Stephanie Kubas on 4/20/14 11:00 PM

Every quarter, EIU University Bookstore initiates a special promotion to highlight their Apple product line. This Spring, staff member Taylor Brandon wanted to create a unique way to not only showcase the store’s Apple merchandise, but also all of the other items they have in stock. After some brainstorming, she developed a seasonal promotion to generate awareness on their offerings by driving traffic.

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10 Ways to Make Your Customers Love Your Business More

Posted by Stephanie Kubas on 4/9/14 11:00 PM

Your students have many choices for where to spend their money. Even though you’ve got the home field advantage, big box stores, online vendors and other competitors can lure your customers away. In an article by April Atwood, originally featured on Scott’s Marketplace, you can find out how to make them yours forever by inspiring loyalty and love. We’ve chosen a few key points for the excerpt below, with the full article available here.

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Busting Millenial Myths

Posted by Stephanie Kubas on 4/8/14 11:00 PM

The following excerpt is from an article by Natasha D. Smith, Senior Editor, published on Direct Marketing News. Smith discusses four widely-held stereotypes that apply to your store's customer base, and how this reputedly capricious generation can be shaped into becoming some of your best and most loyal customers. Find out why sincerity matters more than the sales pitch to this estimated 86 million potential customers, and then check out the full article here.

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Telling a Story with Twitter's New Photo Collages

Posted by Stephanie Kubas on 4/1/14 11:00 PM

The following excerpt is from the article Brands Experiment With Twitter's New Photo Collages written by and published on AdAge. Delo offers information on Twitter's newest feature and how it provides a big opportunity for brands to connect with fans. Check out the information below, then read his full article for more examples of how big brands are utilizing it.

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Be Happy at Buyback

Posted by Stephanie Kubas on 4/1/14 4:30 AM
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WCC Bookstore Helps Make Textbooks More Affordable

Posted by Stephanie Kubas on 3/16/14 11:00 PM

When students think of their college bookstore, many simply see dollar signs, thinking only of the place they go to spend money on textbooks. So, as collegiate retailers, you have to work extra hard to change that perception. Waubonsee Community College Bookstore recently came up with a contest that helped prove their dedication to affordability.

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UIC Bookstore Increases Online Textbook Reservations by 22%

Posted by Stephanie Kubas on 3/2/14 10:00 PM

With increased competition, it’s more important than ever to advertise the benefits of shopping at your store. One of the many ways college stores are effectively achieving this task is through incentives. For example, UIC Bookstore recently implemented a promotion that encouraged students to use their online textbook reservation program by offering them a free item.

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Spruce Up Your Spring with This Social Scavenger Hunt

Posted by Stephanie Kubas on 3/1/14 4:30 AM

For many students, the time between spring break and finals seems to drag on — but not at your store! A campus-wide scavenger hunt is just the thing to get students excited about a new season.

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Increase Facebook Reach with One Easy Step

Posted by Stephanie Kubas on 2/26/14 10:00 PM

The following article was written by Kurt Wagner and published on Mashable.com. For more information on social media and technology, be sure to check out Wagner's other articles.

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