Between Facebook, Twitter and Instagram students are constantly snapping photos and, chances are, most of them are “selfies.” Taking advantage of the latest rage, Edinboro University Campus Bookstore hosted a Selfie Spectacular during buyback as a way to gain student attention and bring them into the store.
Every quarter, EIU University Bookstore initiates a special promotion to highlight their Apple product line. This Spring, staff member Taylor Brandon wanted to create a unique way to not only showcase the store’s Apple merchandise, but also all of the other items they have in stock. After some brainstorming, she developed a seasonal promotion to generate awareness on their offerings by driving traffic.
When students think of their college bookstore, many simply see dollar signs, thinking only of the place they go to spend money on textbooks. So, as collegiate retailers, you have to work extra hard to change that perception. Waubonsee Community College Bookstore recently came up with a contest that helped prove their dedication to affordability.
With increased competition, it’s more important than ever to advertise the benefits of shopping at your store. One of the many ways college stores are effectively achieving this task is through incentives. For example, UIC Bookstore recently implemented a promotion that encouraged students to use their online textbook reservation program by offering them a free item.
For many students, the time between spring break and finals seems to drag on — but not at your store! A campus-wide scavenger hunt is just the thing to get students excited about a new season.
Valentine’s Day is a perfect time to celebrate just how thankful you are for your students’ continued support. University of Minnesota Bookstores has found a way to do that successfully while building engagement and generating sales at the same time. In fact, the store has been using the same promotion for so long now that it’s become a part of campus culture, according to Kari Erpenbach, marketing manager.
Adoptions may seem like a simple task to your store, but for a faculty member who spends their time focused on classwork and grading, that may not be the case. The best way to help them understand the importance of their course material decisions is to explain it in a way that they can understand. That’s easier said than done, however, when you have a full to-do list. So we’re here to help with several new flyers you can use to spread the word about the significance of early adoptions, the choosing of low-cost course materials and the promoting of the campus bookstore as a viable shopping option to students. Many of them are customizable, so you can add in personalized instructions based on your store’s process! Download them now to see for yourself!
We all know that price is essential to winning student business. And, convenience is the key to keeping it. In order to gain continued sales from any customer, you have to ensure that your store’s processes are simple and seamless for both your staff and your students; which is exactly why Stacy Elofir, director of University Store at Towson University, decided to create an after-hours drop off option for rental returns.
After a long winter break, it can seem like spring break is years away to students. A quirky Groundhog Day promotion is the perfect way to break up the monotony of studying and classes. We’ve created four unique ways to engage your students in-store and on social media. Choose the one that best fits your needs or combine them for extra fun!
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