Foreword Online

Ideas, information and industry news for collegiate retailers

Stephanie Kubas

About Stephanie Kubas

Stephanie was our former MBS Marketing Communications Manager. She helped Foreword Online evolve from simple reposts from other industry-related sites, to original content sourced directly from our college stores. Although she no longer writes for Foreword Online, it still holds a special place in her heart.

Recent articles by Stephanie Kubas

Edinboro University Campus Bookstore Increases Social Reach by 642%

Posted by Stephanie Kubas on 5/11/14 11:00 PM

Between Facebook, Twitter and Instagram students are constantly snapping photos and, chances are, most of them are “selfies.” Taking advantage of the latest rage, Edinboro University Campus Bookstore hosted a Selfie Spectacular during buyback as a way to gain student attention and bring them into the store.

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EIU Bookstore Builds Excitement with Bracket Madness

Posted by Stephanie Kubas on 4/20/14 11:00 PM

Every quarter, EIU University Bookstore initiates a special promotion to highlight their Apple product line. This Spring, staff member Taylor Brandon wanted to create a unique way to not only showcase the store’s Apple merchandise, but also all of the other items they have in stock. After some brainstorming, she developed a seasonal promotion to generate awareness on their offerings by driving traffic.

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Be Happy at Buyback

Posted by Stephanie Kubas on 4/1/14 4:30 AM
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WCC Bookstore Helps Make Textbooks More Affordable

Posted by Stephanie Kubas on 3/16/14 11:00 PM

When students think of their college bookstore, many simply see dollar signs, thinking only of the place they go to spend money on textbooks. So, as collegiate retailers, you have to work extra hard to change that perception. Waubonsee Community College Bookstore recently came up with a contest that helped prove their dedication to affordability.

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UIC Bookstore Increases Online Textbook Reservations by 22%

Posted by Stephanie Kubas on 3/2/14 10:00 PM

With increased competition, it’s more important than ever to advertise the benefits of shopping at your store. One of the many ways college stores are effectively achieving this task is through incentives. For example, UIC Bookstore recently implemented a promotion that encouraged students to use their online textbook reservation program by offering them a free item.

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Spruce Up Your Spring with This Social Scavenger Hunt

Posted by Stephanie Kubas on 3/1/14 4:30 AM

For many students, the time between spring break and finals seems to drag on — but not at your store! A campus-wide scavenger hunt is just the thing to get students excited about a new season.

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University of Minnesota Bookstores Grows Loyalty with Annual Rose Sale

Posted by Stephanie Kubas on 2/16/14 10:00 PM

Valentine’s Day is a perfect time to celebrate just how thankful you are for your students’ continued support. University of Minnesota Bookstores has found a way to do that successfully while building engagement and generating sales at the same time. In fact, the store has been using the same promotion for so long now that it’s become a part of campus culture, according to Kari Erpenbach, marketing manager.

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Winning Over Faculty for Successful Textbook Adoption

Posted by Stephanie Kubas on 2/1/14 4:30 AM

Build even better faculty relations


Adoptions may seem like a simple task to your store, but for a faculty member who spends their time focused on classwork and grading, that may not be the case. The best way to help them understand the importance of their course material decisions is to explain it in a way that they can understand. That’s easier said than done, however, when you have a full to-do list. So we’re here to help with several new flyers you can use to spread the word about the significance of early adoptions, the choosing of low-cost course materials and the promoting of the campus bookstore as a viable shopping option to students. Many of them are customizable, so you can add in personalized instructions based on your store’s process! Download them now to see for yourself!

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University Store Offers Convenient Rental Return Drop Off

Posted by Stephanie Kubas on 1/12/14 10:00 PM

We all know that price is essential to winning student business. And, convenience is the key to keeping it. In order to gain continued sales from any customer, you have to ensure that your store’s processes are simple and seamless for both your staff and your students; which is exactly why Stacy Elofir, director of University Store at Towson University, decided to create an after-hours drop off option for rental returns.

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Groundhog Day Activities to Engage Students

Posted by Stephanie Kubas on 1/1/14 4:30 AM

After a long winter break, it can seem like spring break is years away to students. A quirky Groundhog Day promotion is the perfect way to break up the monotony of studying and classes. We’ve created four unique ways to engage your students in-store and on social media. Choose the one that best fits your needs or combine them for extra fun!

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