Foreword Online

Ideas, information and industry news for collegiate retailers



April 2016: Customer Loyalty Month

Posted by Joe Clarkin on 4/1/16 11:01 AM

In the college bookstore, loyalty doesn’t have to be an intangible concept that you can’t quite quantify. For a store like yours, there are few, if any, things more valuable than repeat customers who show a consistent desire to come back to you first, ahead of your competitors. Whatever their reason is – be it your wider selection, friendly service staff, etc. – your store is in a position to reward your customers for their continued loyalty, and you can dole out those rewards in a number of ways.

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February 2016: Swap and Shop at Your Campus Store

Posted by Kate Seat on 2/1/16 10:57 AM

Whether you’d like to clear out some inventory or showcase new products, hosting a “Swap & Shop” event is a great way to get your customers to come in and see what you have to offer. And it couldn’t be easier: all they have to do to receive a discount on new apparel is bring in their old, gently-worn school gear. They’ll love the opportunity to refresh their wardrobe (just in time for spring), clean out their closets and — because you’re combining the event with a donation drive for a local charity — participate in a great cause!

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Go Mobile or Kiss Future Students Goodbye

Posted by admin on 9/23/13 11:00 PM

The following excerpt is from an article written by Toni Fuhrman and published on Campus Technology. Fuhrman describes the importance of adopting a mobile-first strategy at higher education institutions and provides some key examples of schools who have effectively implemented it. These ideals should also be considered for college stores. View his full article for additional information on each example as well as some overall best practices that both your school and your store should keep in mind when communicating with future customers.

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Making Omni-Channel Retailing A Reality

Posted by admin on 4/23/13 11:00 PM

In the following excerpt, from the article Making Omni-Channel Retailing A Reality, the author, Michael Griffiths of MicrosoftDynamics, highlights the importance of creating a united system in today's changing world of retail. See what Griffiths has to say below, then read the full article on Forbes.com for more information on how omni-channel retailing is impacting the industry.

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Target Fights Showrooming with Price Match Guarantee

Posted by admin on 1/14/13 10:00 PM

The following article, written by Ross Taylor, AP, and published on USAToday.com, is further proof that transparency is essential to success in today's evolving retail industry. We have several solutions in place to ensure your students can access relevant pricing information from any location including our e-commerce product, inSite, price comparison tools and even a mobile app. Talk with your MBS Representative to learn how they can help your store stay competitive.

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Survey: 70% of Consumers Say They're More Likely to Buy if You Have Mobile App

Posted by admin on 12/10/12 10:00 PM

The following article was written by Courtney Rubin, Business Writer, for the AMEX Open Forum.

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The Difference Between Mobile Web and App Shoppers

Posted by admin on 10/14/12 11:00 PM

The following article was written by , associate reporter, for Mobile Commerce Daily.

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Associate Interaction Combats Showrooming

Posted by Stephanie Kubas on 9/4/12 11:00 PM

The following article was written by Gloria Mellinger for IndependentRetailer.com and provides some valuable insights on how your store can keep consumers shopping in store rather than with an online competitor.

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Retail's Future: Price Comparison Via Smartphone Apps

Posted by admin on 8/15/12 11:00 PM

The following excerpt is from the article Retail's Future: Price Comparison Via Smartphone Apps written by Eric Zeman for InformationWeek.com

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The Motivation to go Mobile

Posted by admin on 7/12/12 11:00 PM

The following excerpt is from the article 76% of small retailers not gone mobile, even though 89% want to, finds study, written by for Internet Retailing.

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