Foreword Online

Ideas, information and industry news for collegiate retailers



Kate Seat

About Kate Seat

Kate Seat is a former copywriter at MBS. When away from work, she’s either creating one-of-a-kind art dolls, reading or watching way too much tv with her husband, daughter and an irritable chinchilla named Klaus.

Recent articles by Kate Seat

3 Attention-grabbing Social Media Ideas for College Stores

Posted by Kate Seat on 6/8/18 8:39 AM

Many of the stores we work with for our weekly College Store Stories use social media platforms as essential tools in their marketing strategies — and it's easy to see why. With a customer base of avid users and the relatively low investment required to engage online, social media marketing is a great fit for any budget-minded store.

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The University Bookstore's Dead Book Society Gown

Posted by Kate Seat on 6/19/17 5:30 AM

For many college stores, summer means a slower pace and less foot traffic. Though it can be tough to come up with new ways to make your store stand out,  knowing what other stores have tried can be a big time-saver. That was the case for Director of Campus Stores Margo Ketels of the University of Dubuque's Babka Bookstore, who found inspiration right here on Foreword Online.

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Making Your Next Event Stress-free

Posted by Kate Seat on 1/26/17 5:30 AM

Whether it’s the big game, buyback or back-to-school rush, your next event is going have your doors swinging and customers ready to do business. What will you and your staff do to prepare? To help you win on the big day, we’ve compiled a checklist of some “must haves” and tips from your friends in the field.

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2017 Spring Rush Survival Guide; Are You Ready? - [Infographic]

Posted by Kate Seat on 1/13/17 5:30 AM

As the spring rush season begins, we wanted to share a survival guide and checklist, setting you up for success this season. Good luck and welcome to spring 2017!

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OBU Campus Store Expands Retail Operation by Outsourcing Textbooks

Posted by Kate Seat on 12/19/16 7:00 AM

In the year since Ouachita Baptist University transitioned to an online bookstore for their course materials, Store Director Beverly Dickerson says their campus location has had increased revenue and anticipates more growth to come.

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6 Tips for Surviving Rush

Posted by Kate Seat on 12/9/16 5:30 AM

For retailers, the holiday season is their busiest time of year. For college stores, however, there are multiple busy periods. Rush and buyback (which can each occur 2-4 times a year), as well as campus events fill your calendar in a hurry. We know it can get a little overwhelming, so we’ve compiled a few tips to help you make it through the madness.

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Demystifying the Latest Thing [Video]

Posted by Kate Seat on 11/22/16 7:02 AM

Thirty years ago, your customers were virtually a captive audience. Now there are new innovations and trends surfacing on a daily basis, leading to more competition than ever before. Are you prepared to meet it?

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Easy Ways to Increase Engagement: #TBT

Posted by Kate Seat on 11/17/16 10:47 AM

If you already follow our Facebook page, you may have noticed our posts on Thursdays have featured some of our favorite memories from the last several decades. Participating in #ThrowbackThursday (#TBT) has been a lot of fun, but it's also served another important purpose: increasing our online interaction and engagement.

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New Duck Store Joins the Flock in $95M Facility

Posted by Kate Seat on 11/14/16 7:01 AM

With seven locations in town, including four on or next to campus, The Duck Store has been a vital part of the University of Oregon campus and the Eugene community since 1920.

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For College Stores, It's a Marathon

Posted by Kate Seat on 11/8/16 8:02 AM

For most retailers, the busiest time of the year is approaching. The carols start playing, holiday decorations appear — if they haven’t already been up since August — and managers nationwide start hiring seasonal help to accommodate increased crowd volume and extended hours.  

As a college store leader, you face an entirely different set of challenges.

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