Foreword Online

Ideas, information and industry news for collegiate retailers



Beacons in Retail: What You Need to Know

Posted by Liz Schulte on 4/12/17 5:30 AM

A customer walks into your store, eyes glued to their phone. Barely acknowledging the employee’s greeting, they wander through the store briefly before leaving without making a purchase. This is common in retail. Consumers are distracted, and it is hard to get their attention. That’s where smart beacons can change the store’s interaction with the customer, making the experience better for both.

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