Foreword Online | Liz Schulte

About Liz Schulte

Liz Schulte is an author and business owner with a background in customer service, marketing and higher education development.

Improve Your Store’s Social Media Engagement

Posted by Liz Schulte on 9/26/22 6:30 AM

Social media is a very simple, cost-effective way to engage students with the bookstore. In a perfect world, you would post on your store’s social media account and all of your followers would see and remember the content you post. Better yet, they would heart the post and leave a comment, and maybe even share the information with their friends who don’t follow you. However, as we all know, that is not the reality. So, how can stores get customers to follow and interact with them on social media?

4 Exciting College Store Events For Fall

Posted by Liz Schulte on 9/19/22 10:45 AM

Rush can bring a lot of students through your store, but what keeps them coming back week after week? We have compiled some ideas to help you give students a reason to visit the store regularly and keep sales rolling throughout the term.

3 Tips to Boost Faculty Relations

Posted by Liz Schulte on 9/12/22 6:30 AM

Bookstores know how valuable it is to develop strong relationships with faculty members. Even though both the bookstore and faculty want to do what’s best for students, there are challenges: faculty and bookstore staff are busy, each face their own deadlines and the store’s timeline for faculty adoptions may not always match with faculty’s preferred timeline. That’s why communication is key.

MBS Closed on Labor Day

Posted by Liz Schulte on 9/5/22 7:00 AM

MBS is closed in observance of the Labor Day holiday.

Remind Faculty How the Bookstore Benefits Students

Posted by Liz Schulte on 8/29/22 9:00 AM

College stores work hard to ensure that all students have easy access to the materials they need to be successful each term. It can be disheartening to hear that a professor recommended students purchase their course materials somewhere else. Get proactive about winning faculty endorsements for the bookstore, so they recommend your store first each term.

Don’t Miss Sales! MBS ASAP Orders Ship Next Business Day

Posted by Liz Schulte on 8/22/22 6:45 AM

Figuring out how many books you will need for each course to meet student demand is an art. Sometimes you are right on the mark, while other times you might have too few, which can lead to students having to shop elsewhere. However, MBS is always here to help. Ensure that your store is the reliable campus hub of course materials and don’t miss out on sales. If you are running short on books, place an ASAP order today!

How to Expand Your Campus Store’s Retail Reach

Posted by Liz Schulte on 8/15/22 6:30 AM

Increasing in-store traffic and web traffic are essential to expanding the store’s market share and reintroducing students to the benefits of shopping locally. So, how can your store effectively expand its reach now and in the future?

Simplify Web Order Fulfillment Processes

Posted by Liz Schulte on 8/8/22 6:30 AM

A student goes online to check her schedule for the upcoming term. She clicks on the registrar’s link which takes her directly to the college store site and prepopulates the online shopping cart with her required course materials. After reviewing the contents of the shopping cart, she selects in-store pickup to avoid shipping costs and checks out. The whole experience was easy, and she never once had to wait in line. She arrives in the bookstore on the designated date and time to pick up her order — ready to start a new term. This is a reality more and more students are experiencing. However, what goes on behind the scenes at the college store to make this possible?

5 Best Practices to Improve Student Engagement With the Campus Store

Posted by Liz Schulte on 8/1/22 7:00 AM

What advantages set the campus store apart from its competitors? Campus stores have direct access to students, exclusive channels of communication, the largest variety of payment methods, more innate trust and a mission that extends beyond retail. Let’s take a look at the five specific ways your store can build student engagement.

Three Tips for Communicating With Students

Posted by Liz Schulte on 7/25/22 6:00 AM

It’s almost time for back to school. That means stores need to start thinking about the best ways to communicate with new and returning students to help increase rush foot traffic and maximize your competitive advantages. We have gathered three student communication tips to help you select the best back-to-school marketing materials for your store.

Ideas, information and industry news for collegiate retailers

4 Exciting College Store Events For Fall

3 Tips to Boost Faculty Relations

Remind Faculty How the Bookstore Benefits Students

About Liz Schulte

Recent articles by Liz Schulte

Improve Your Store’s Social Media Engagement

4 Exciting College Store Events For Fall

3 Tips to Boost Faculty Relations

MBS Closed on Labor Day

Remind Faculty How the Bookstore Benefits Students

Don’t Miss Sales! MBS ASAP Orders Ship Next Business Day

How to Expand Your Campus Store’s Retail Reach

Simplify Web Order Fulfillment Processes

5 Best Practices to Improve Student Engagement With the Campus Store

Three Tips for Communicating With Students

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