Foreword Online

Ideas, information and industry news for collegiate retailers



Liz Schulte

About Liz Schulte

Liz Schulte is an author and business owner with a background in customer service, marketing and higher education development.

Recent articles by Liz Schulte

4 College Graduation Events for College Stores

Posted by Liz Schulte on 4/17/19 6:30 AM

It is that time of year again. Seniors are getting ready to take their final tests as undergraduates. The college store has been part of their higher education experience from their first year to their last. Make sure your college store is prepared to give these students the send off they deserve.

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Spotlight: KU Bookstore’s Success With Textbook Door Delivery

Posted by Liz Schulte on 4/15/19 6:30 AM

Located on the main campus of the University of Kansas, the KU Bookstore serves a large student population. As other stores closed and the online student population grew, KU Bookstore’s customer base ballooned. The sheer volume of people being directed to their store made it increasingly difficult to provide all students with the great service they expect. To help streamline the textbook purchasing process, the KU Bookstore made some changes to incentivize online ordering.

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Student Orientation Can Be Vital to Persistence and Retention

Posted by Liz Schulte on 4/10/19 5:30 AM

Research shows that students who feel a connection to their new school and other students during orientation are more likely to persist and graduate. With a national first-year retention rate of only 61%, colleges and universities can utilize orientation to help students develop that sense of fitting in and connection, which can lead to improved retention. Why is student orientation so important to student success and retention, and how does the University of Connecticut’s orientation program connect students to the University, its campus resources and fellow students.

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The University of Utah’s Campus Store Supports the Community with Charity Round-up

Posted by Liz Schulte on 4/8/19 5:30 AM

The Campus Store at the University of Utah has been making headlines lately with their Charity Round-up Program. In the five years the bookstore has been running the program, they have raised more than $54,000 for a wide range of campus organizations — just under $24,000 was raised in 2018.

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Three College Fan Gear Trends for Gen Z Students

Posted by Liz Schulte on 4/3/19 5:30 AM

College fan gear is a staple in student closets. Wearing logoed apparel to class, to run errands, to big game day events and even for a night out, Generation Z students want collegiate apparel that is versatile, affordable and comfortable. However, students also gravitate toward specific style trends. If they can’t find what they are looking for on campus, they will shop elsewhere.

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The Resurgence of Vintage-Inspired Merchandise

Posted by Liz Schulte on 4/1/19 5:36 AM

Everything comes back in style. You have probably heard or even said this adage at some point in your life. From clothes to music to hairstyles, certain trends make their way back into the limelight time and time again. Right now, vintage fashions are experiencing a rebirth at the hands of Generation Z.

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Spotlight Minnesota West Community College Bookstores Change Textbook Distribution

Posted by Liz Schulte on 3/25/19 5:30 AM

Minnesota West Community College Bookstores used to distribute textbooks on three of their five campuses. However, as the course material industry and the campuses evolved, that method became less efficient. Coming together, the bookstores decided that a warehouse distribution model made the most sense for their students and campuses. We recently sat down with Worthington Campus Bookstore Manager Melissa Gehl to discuss their new textbook distribution process and how students and faculty have responded.

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National Tartan Day Scavenger Hunt and Flash Sale Marketing Plan

Posted by Liz Schulte on 3/20/19 6:00 AM

National Tartan Day is just around the corner. On April 6, proudly display your store’s plaid merchandise and encourage students to shop in your store by hosting a fun flash sale and scavenger hunt.

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Spotlight: University of Dayton Bookstore’s Simple Source Success

Posted by Liz Schulte on 3/18/19 6:00 AM

 The University of Dayton Bookstore recently began using MBS’ new ordering tool Simple Source. We sat down with Textbook Manager Kevin Poindexter to discuss his experience with Simple Source and the features that have worked well for his store. 

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Focus on the Future: Redefining College Retail

Posted by Liz Schulte on 3/13/19 5:30 AM

At the 2019 ICBA convention in Jacksonville, Florida, Barnes & Noble College’s Vice President of Marketing Ken Wincko and Director of Campus Relations for the Northeast Territory Jennifer Russell had the opportunity to present to the Large Store Group members of the Independent College Bookstore Association (ICBA). There, they shared Barnes & Noble College retail trends and insights and gave audience members a look at the future of collegiate retail. 

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