Foreword Online

Ideas, information and industry news for collegiate retailers



Liz Schulte

About Liz Schulte

Liz Schulte is an author and business owner with a background in customer service, marketing and higher education development.

Recent articles by Liz Schulte

2021-2022 College Store Social Media Marketing Guide White Paper

Posted by Liz Schulte on 7/26/21 6:15 AM

Prepare your fall social media marketing strategy with the help of this free social media marketing guide. The downloadable guide explores:

  • The most popular social media platforms
  • Timesaving social media hacks
  • What to post on social media
  • Social media best practices
  • Five social media marketing ideas for the upcoming year
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3 Best Practices to Maximize Your Bin-and-Hold Fulfillment

Posted by Liz Schulte on 7/12/21 6:30 AM

Submitting a bin-and-hold order is a fantastic way to make sure your store has the quantities of low-cost course materials it needs for the fall term. We have collected three best practices to help you maximize your wantlist fulfillment.

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Happy Fourth of July

Posted by Liz Schulte on 7/5/21 6:30 AM

Wishing you a safe and happy Fourth of July!

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Three Ways to Engage Students During a Virtual Orientation Event

Posted by Liz Schulte on 6/28/21 6:30 AM

Orientation events introduce students to the campus and all the services that are available to them during their time in school, including the bookstore. As students begin to come back to campuses, it is important for stores to participate in these events to let students know the campus store is still the best place to get their course materials for the upcoming term.

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How Is Course Material Distribution Changing?

Posted by Liz Schulte on 6/21/21 6:45 AM

The transformative nature of 2020 has affected nearly every aspect of the college store. So, what does that mean for course materials and how has it impacted distribution? This post will explore industry changes and how MBS is working to help college stores.

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Preparing for Mobile Sales and Events

Posted by Liz Schulte on 6/14/21 6:30 AM

As COVID-19 restrictions begin to lift, mobile sales and events will still be pivotal to the success of college stores. From pop-up locations to campus events and celebrations, the bookstore needs to be where students and customers congregate. That’s why it's important that your store’s retail system has the mobile options necessary to meet customer demands inside and out of the bookstore.

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Tips for Making Merchandise Stand Out

Posted by Liz Schulte on 6/2/21 6:00 AM

How can college stores enhance customers’ eCommerce experience? By offering shoppers filter options and recommendations, it is easier for site visitors to choose the best merchandise for them. At the MBS Spring Forums Systems Training event, college stores learned about MBS’ website tools that can help make merchandise stand out.

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In Honor of Memorial Day

Posted by Liz Schulte on 5/31/21 7:00 AM

We remember and honor all those who served. 

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Utilizing Promotions and Focusing on Your Shoppers

Posted by Liz Schulte on 5/24/21 6:00 AM

College store marketing is a must. Finding the best marketing techniques to drive online and in-store sales requires the right system tools and insight into your customers’ buying habits. At the MBS Spring Forums System Training Event, Manager of Customer Education Wayne Jones was joined by Megan Moser, Merchandise Manager, Business & Operations, University of Pittsburgh, to discuss how the MBS system helps college stores create promotional events that inspire shoppers year-round.

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How Does the WCU Bookstore Streamline Order Distribution During Rush and Drive Foot Traffic All Year?

Posted by Liz Schulte on 5/17/21 6:30 AM

With another rush just around the corner, now is a good time to start thinking about how you can further streamline processes in your college store. We recently spoke with Jennifer Thomas, Director of Bookstore Operations, WCU Bookstore, to learn how her store streamlines order pickup with limited store occupancy and how they use their loyalty program to promote foot traffic all year.

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