Foreword Online

Ideas, information and industry news for collegiate retailers



Liz Schulte

About Liz Schulte

Liz is a marketing copywriter for MBS. Her background ranges from customer service to business owner. She has firsthand experience with creating marketing plans as well as ensuring the customer’s needs are met. When she isn’t in the office, she is an avid reader, a prolific writer and the owner of two very spoiled dogs.

Recent articles by Liz Schulte

How to Refocus Your College Store’s Social Media Presence

Posted by Liz Schulte on 2/15/18 5:30 AM

A new year is a great time to revamp your social media efforts. Maybe you have pages on multiple social media platforms, but are only interacting on one of them. Maybe you have fallen off on your posting consistency or tracking efforts. Now is a good time to hash out a new plan and stop doing what isn’t working.

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Why We Still Need Print in a Digital World

Posted by Liz Schulte on 2/14/18 5:30 AM

In the print vs. digital debate, it is easy to take sides based on personal preference. I love books: the smell, the feel, the experience, etc. However, over the last few years, my personal reading habits have shifted. Most of my reading now happens digitally. It doesn’t make me love books less, but it has given me an appreciation for the convenience of digital. When it comes to the print vs digital debate, I tend to be of the mind that the reader should choose. However, research has demonstrated that reading comprehension improves with print texts.   

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Building a Communication Strategy

Posted by Liz Schulte on 2/13/18 5:30 AM

We communicate all day, every day, in various ways: through speaking, email, text message, social media or simple gestures. However, all communication is not the same. Emails can often be read with an unintended tone. A sentence that seem clear to the writer might confuse the reader. These miscommunications can negatively impact your store’s intended message. That’s why developing a strong communication strategy is important.

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4 Ways to Market Your Brand to Students

Posted by Liz Schulte on 2/8/18 5:30 AM

The sounds, sights and sensations hurled at students grow as more people fight to win their demographic. A variety of businesses vie for their attention, each promising bigger and better things if they are chosen. With so much noise all around, how does your store stand out from the crowd?

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4 Practical Ways to Break Through to Generation Z

Posted by Liz Schulte on 2/6/18 5:30 AM

You need to buy a new coffeemaker. Does a commercial with a former TV doctor advertising a coffeemaker and jet-set lifestyle influence your decision more or less than hearing your sister or neighbor talk about how much they love their new coffeemaker and all the features it has? The answer to the question comes down to one thing: trust. Consumers trust people they know. People who are “real.” Students are no different. In fact, Generation Z is even more inclined to reject conventional advertising than their previous generations.

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Increase Traffic With a St. Patrick’s Day Scavenger Hunt

Posted by Liz Schulte on 2/1/18 5:30 AM

With winter slowly coming to a close and spring break right around the corner, everyone could use a little bit of fun to brighten their day. A lively scavenger hunt will engage students and give them the opportunity to save some green in the store this March.

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3 Lessons Stores Can Learn From Amazon

Posted by Liz Schulte on 1/24/18 5:30 AM

Amazon is one of the biggest retail innovators of the last two decades, arguably the 21st century. They seemingly dive into markets overnight and change the way things are done along with the public’s expectations. We watched with amazement when Amazon acquired Whole Foods, wondering what, if anything, would change. Now, the famously expensive grocery chain has seen price cuts and Prime members will get perks in the store — a clear sign Amazon is leaving its mark. What wisdom can small stores extrapolate from Amazon’s business practices to carry their college store into the future?

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Why Your Facebook Reach Is Down

Posted by Liz Schulte on 1/19/18 5:30 AM

Have you noticed that your store’s Facebook reach has gone down? This isn’t necessarily a reflection of what you are or are not doing on your page to drive engagement. Facebook is making changes to what users see in their newsfeed. Find out how the changes affect your page.

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Under the Influence: Social Media Takeovers

Posted by Liz Schulte on 1/18/18 5:30 AM

A commercial comes on, what do you do? Get up and walk away, fast forward because no one watches live TV anymore, or ignore it while you talk to your family or play on your phone. This is the problem all brands, regardless of size, are running into. How, then, do you reach your target audience in a way that won’t be easily tuned out?

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Are Your Committee Meetings Effective or Prohibitive?

Posted by Liz Schulte on 1/17/18 5:30 AM

Meetings can often feel like the enemy of progress. They can break up our days into odd chunks, prevent or interrupt deep work, and they can negatively effect workplace satisfaction. Despite downsides, meetings can also increase communication and collaboration, ideally producing a better end result. Committee meetings aren’t an exception. To ensure the time you commit to committee meetings is beneficial, it is important to periodically evaluate the reason for the committee and whether or not it is still serving its intended purpose.

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