Foreword Online

Ideas, information and industry news for collegiate retailers



Liz Schulte

About Liz Schulte

Liz is a marketing copywriter for MBS. Her background ranges from customer service to business owner. She has firsthand experience with creating marketing plans as well as ensuring the customer’s needs are met. When she isn’t in the office, she is an avid reader, a prolific writer and the owner of two very spoiled dogs.

Recent articles by Liz Schulte

Easy and Timely Social Media Polls Produce Helpful Results

Posted by Liz Schulte on 11/17/17 9:00 AM

Social media can serve many functions. It is a great tool to network with peers, it can strengthen your store’s brand, and it makes conversing with your customers easier. But, merely having a presence on social media isn’t enough to garner results. Finding new and creative ways to engage with your audience is an essential part of establishing a robust online presence.

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Taking Advantage of the Holiday Retail Boon

Posted by Liz Schulte on 11/16/17 5:30 AM

The Christmas creep is upon us. The term was coined in the 1980s and refers to the holiday shopping season that begins earlier and earlier each year. This year is no exception. Almost as soon as Halloween ended, Christmas was making its way onto the shelves of most retail stores — and into consumer consciousness. The Black Friday mentality is evolving to a month-long event rather than a day of intense shopping. With online sales expecting a major boost, what’s in store for brick-and-mortar retail this holiday season? How can college stores capitalize on the forecasted trends?

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Join the Fight Against Campus Hunger

Posted by Liz Schulte on 11/15/17 5:30 AM

As food insecurity and homelessness among college students grow, the once parodied image of the starving student eating everything in sight ceases to be a laughing matter. Higher education for many is the pursuit of a better life. Along the journey toward that idealized destination, some students will face near-impossible hardships: surviving on one — if that — meal a day, finding a safe place to sleep each night and struggling to make it through each day until graduation. Without assistance, some will be forced to drop out.

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How to Make Your Mission Statement Matter

Posted by Liz Schulte on 11/14/17 5:30 AM

How important are a store’s mission and vision statements? This question can garner a fair amount of debate. Some will adamantly support the practice, stating that when everyone is on the same page and have shared expectations, they work toward a common goal. But, there are also the people who have been in education for a long time and have witnessed many hours go into the creation of a mission or vision statement, only to then see the words collect dust and get ignored.

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See How a Cyber Monday Sale Can Boost Holiday Revenue

Posted by Liz Schulte on 11/9/17 5:30 AM

What’s the biggest retail shopping day of the year? It’s not Black Friday. Actually, December 23rd and Super Saturday (the last Saturday before Christmas) have replaced Black Friday as the busiest shopping days of the year, but that doesn’t take away from the fact that the entire holiday season from Thanksgiving through the New Year is primed with shoppers who are ready to spend their money on bargains. But, how can college stores take advantage of this annual gluttony of consumerism?

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Innovate Customer Experience Without Breaking the Budget

Posted by Liz Schulte on 11/8/17 5:30 AM

Improving the customer experience doesn’t have to include investing money on a store redesign or flashy events. In fact, there is a fairly easy solution. Customers want shopping to be easier. Sometimes, shoppers simply want to get in and out of the store as quickly as possible.

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Spotlight: Jim Luecke How Student Savings Impacts Student Success

Posted by Liz Schulte on 11/7/17 5:30 AM

Jim Luecke is a strategic sales consultant for MBS. In the over 12 years he has worked with schools and stores, Jim has collected an abundance of industry knowledge. He uses that expertise to help schools find course materials distribution solutions that best suite their unique needs and situations. We sat down with him to discuss where he sees the industry heading and what trends are gaining momentum as he visits schools across the country.   

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An Instagram Plan: Creating Content More People Want

Posted by Liz Schulte on 11/6/17 5:30 AM

Social media marketing offers a variety of platforms to engage with customers, but with that comes a variety of challenges. On Facebook it is hard to be seen, on Twitter you are limited to 140 characters and on Snapchat you only get 10 seconds to make a lasting impression. Instagram is different. Your followers will see your posts, your caption can be as long as you need it to be and the images never go away. This is why Instagram dominates all social media when it comes to interactions per thousand followers.

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How to Optimize Your Social Media Reach

Posted by Liz Schulte on 11/3/17 5:30 AM

The intricacies of social media can make even the most stalwart of fans sigh. There is an art to figuring out how to craft a social media post that will sound genuine, yet still perform well in the algorithms that determine a post’s reach. Today, we’re going to discuss how to maximize your social media reach and engagement to drive more students into your store and build trust.

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How to Build an Effective Survey in 5 Easy Steps

Posted by Liz Schulte on 11/2/17 5:30 AM

Customer retention is a problem across college stores. Understanding how students feel about your store is an essential part of identifying the areas that with improvement can help you provide students with a better experience and increase satisfaction. Surveys give your store insight to what students think, their priorities and how you can better help them achieve success. But, how do you create a survey that is measurable, moves you closer to your goals and produces usable information?

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