Foreword Online

Ideas, information and industry news for collegiate retailers



Liz Schulte

About Liz Schulte

Liz Schulte is an author and business owner with a background in customer service, marketing and higher education development.

Recent articles by Liz Schulte

Why Implement a Price Matching Strategy in 2022

Posted by Liz Schulte on 11/29/21 7:30 AM

The experience shoppers have with your store (in person or online) makes a huge difference. However, what goes into creating a shopper experience that brings customers back to your store? Quality products, excellent service and good prices are probably the top three for most shoppers. Today we are going to talk about how retailers ensure customers that they are getting a fair price from the store through price matching.

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We're Grateful for You!

Posted by Liz Schulte on 11/22/21 7:00 AM

Wishing you a wonderful week. We are incredibly grateful for every college store partner. Don't forget, MBS will be closed Thursday and Friday this week.

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Online Kit Ideas for the Holiday Season

Posted by Liz Schulte on 11/15/21 6:30 AM

It’s not always easy to select the perfect gift. This year, your store can help make holiday shopping easy by putting together a collection of online gift kits that customers can order and have shipped to the person of their choice.

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Pennsylvania College of Technology Bookstore Perfects Faculty Communication

Posted by Liz Schulte on 11/8/21 9:00 AM

The most important aspect of getting on-time adoptions is a stellar faculty communication plan. Recently, we sat down with Pennsylvania College of Technology’s Textbook Manager Kim Ergott to discuss how her store works with faculty to ensure on-time adoptions and lower student costs.

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Why Students Should Shop at the College Store This Holiday Season

Posted by Liz Schulte on 11/1/21 8:00 AM

With a busy shopping season quickly approaching, now is a good time to start reminding students why they should check out the campus bookstore for gift giving ideas. From preparing for finals to traveling over the holiday, there’s a lot on students’ minds. The college store can offer an easy shopping solution. Today, we’re going to look at reasons students should shop in your store and ways to inspire shoppers this year.

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Tips to Streamline Your Order Fulfillment Processes

Posted by Liz Schulte on 10/25/21 6:15 AM

Finding ways to save time and automate your workload is important, especially during the busiest times of the year. Even though many students are back on campus, fast online order fulfillment, multiple distribution options and managing the flow of in-store traffic is still essential to college store operations. Today, we will look at three ways that you can streamline fulfillment processes.

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MBS’ Fall Forums Offers College Stores a Virtual Systems Training Opportunity

Posted by Liz Schulte on 10/18/21 6:30 AM

It’s once again time for MBS’ biannual systems training event. This fall, October 25 to 29, MBS Store Technology Solutions will host the virtual event for college store system partners that provides stores with a first look at upcoming system enhancements, training on useful system functionality and a review of 2021’s system enhancements.

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Clever Ideas to Promote Your Loyalty Program

Posted by Liz Schulte on 10/11/21 10:00 AM

Whether customers are shopping online or in your brick-and-mortar store, a strong loyalty program can help encourage repeat visits and more frequent purchases. Today we are going to look at how you can develop a loyalty program students will love and a few ways to promote it to the campus community.

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5 Ways to Sell and Promote Merchandise Online

Posted by Liz Schulte on 10/4/21 8:45 AM

A collegiate retail eCommerce site that offers your college store’s wide array of merchandise and products is essential to success. While many students are excited about being able to shop in the college store again, the convenience of online shopping will encourage a portion of the student population to primarily use your website. We have gathered some tips to help you ensure your online merchandise is easy to find and convenient to order.

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3 Reasons to Budget for Collegiate Retail System Improvements in the Coming Year

Posted by Liz Schulte on 9/27/21 9:00 AM

It’s important to make plans that will continue to allow your store to evolve and grow, especially during times of tremendous industry change. Just coming out of rush is the perfect time to start noting upgrades you would like to make in your store. So, as you are planning and making budget decisions for the next year, here is why you should consider including system upgrades in your budget.

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