Foreword Online

Ideas, information and industry news for collegiate retailers



Liz Schulte

About Liz Schulte

Liz Schulte is an author and business owner with a background in customer service, marketing and higher education development.

Recent articles by Liz Schulte

How to Use Social Proof in Your College Store Marketing

Posted by Liz Schulte on 6/26/19 6:00 AM

When you are shopping, does an advertisement you saw online entice you to buy more than talking to a friend who tells you about a great sale or deal they found? Probably not. Students, like any shoppers, want to know they are getting high-quality merchandise for a fantastic price, but in the world of retail marketing, everyone claims their products are the best and that they are giving you the deal of a lifetime. Naturally, firsthand experiences are easier to trust.

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CU Book Store Maximizes Its Wantlist Fulfillment

Posted by Liz Schulte on 6/24/19 6:00 AM

The CU Book Store is known for their innovation and success in reducing course material costs for students. In 2015, the store won the NACS Collegiate Retailer of the Year, and the 2017, it won ICBA’s MVP Store. Recently, the Assistant Director, Academic Resource Support, Jason Katzman decided to try MBS’ new ordering tool SimpleSource.

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Spotlight: CWU Wildcat Shop Improves the Student Experience with Counter Service

Posted by Liz Schulte on 6/17/19 6:30 AM

Central Washington University Wildcat Shop noticed there was a problem with their student customer service during rush. Large crowds congested the aisles, and lines of students waiting for help made it difficult to maneuver through the stacks. Looking for ways to alleviate the problem, they switched to counter service.  

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UW's University Book Store Helps Improve College Affordability

Posted by Liz Schulte on 6/10/19 6:00 AM

The course material industry offers a variety of ways to lower textbook costs, but the most tried and true way is to provide students with greater access to used books. However, maximizing the number of used books your store has available can take a lot of time and resources. That’s why MBS created SimpleSource. SimpleSource gives stores an easy way to manage their entire wantlist process from wholesale inventory to marketplace sourcing.

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Spotlight: GVSU Laker Store Has a Social Media Strategy That Works

Posted by Liz Schulte on 6/3/19 6:00 AM

Social media is a fantastic tool for college stores. It helps you connect with students, alumni and parents in a consistent and meaningful way. However, developing a great social media presence requires strategy and fair amount of patience. Find out how the GVSU Laker Store has turned their social media efforts into a valuable store resource.

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Spotlight: Madison College Bookstore Decreases Overhead and Improves Customer Experience with Counter Service

Posted by Liz Schulte on 5/28/19 7:00 AM

Collegiate retailers are asked to lower student costs, increase school revenue and decrease overhead expenses all while providing students with a great customer experience. Creative solutions and retail innovations have helped many college stores meet these demands.

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Student Engagement Is Vital to Success and Achievement

Posted by Liz Schulte on 5/22/19 6:00 AM

Finding ways to amplify student engagement both in the classroom and with the campus is increasingly vital to student achievement and persistence. Most students come to campus with the same goal: they want to earn their degree and graduate. However, a significant percentage of students do not persist through their entire educational journey. 

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Spotlight: How Mineral Area College Bookstore Approaches Publisher Consignment Rentals

Posted by Liz Schulte on 5/20/19 6:00 AM

As an answer to the demand for more affordable course material options, publishers developed the publisher consignment rental program. Publisher consignment rentals are a collection of rental-only titles that have been selected by the publisher. These books are offered at a lower price point than a new book and provide faculty with the latest editions for their classrooms. But what does that mean for the college store? Recently, we with sat down with the Mineral Area College Bookstore Manager Aaron Miller to discuss his experience carrying publisher consignment rentals. 

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Spotlight: UCSD Farmers Market Engages Students, Staff, Faculty and the General Public

Posted by Liz Schulte on 5/13/19 6:00 AM

The University of California San Diego farmers market is a hit. For 14 years, it has brought fresh, fantastic food options to campus every Tuesday. Co-run by the UCSD Bookstore Sunshine Market and the Center for Student Involvement, the farmers market is going strong and engages students and alumni in campus life. Recently, we sat down with John Poggemeyer, buyer and manager for the UCSD Bookstore Sunshine Market, to discuss the bookstore’s role in the campus farmers market.

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Campus Partnerships Support Student Success

Posted by Liz Schulte on 5/8/19 6:00 AM

Many factors go into student success, such as retention rates, college affordability, student preparedness, student engagement, etc. By supporting the whole student, schools can improve outcomes and help students persist. However, initiatives with campus-wide support produce the best results. Whether a campus initiative or a bookstore initiative, communication is vital to its success.

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