Foreword Online

Ideas, information and industry news for collegiate retailers



Liz Schulte

About Liz Schulte

Liz is a marketing copywriter for MBS. Her background ranges from customer service to business owner. She has firsthand experience with creating marketing plans as well as ensuring the customer’s needs are met. When she isn’t in the office, she is an avid reader, a prolific writer and the owner of two very spoiled dogs.

Recent articles by Liz Schulte

How to Create Shoppable Ads on Instagram

Posted by Liz Schulte on 2/18/19 6:00 AM

Social media can be a tremendous tool for connecting with students, alumni and the campus community. However, starting a social media platform is more than just picking one channel and posting from time to time. Your store needs a social media strategy and  it absolutely needs to be on the platform students use. Right now, that platform is Instagram. Right now, that platform is Instagram.

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Why Is Mobile Technology Key to Reaching Fans?

Posted by Liz Schulte on 2/13/19 6:00 AM

There is nothing quite like walking into a stadium or arena on a college game day. Energy and excitement spark against your skin as you make your way through throngs of equally excited fans to find your seats. Strangers wearing the same team colors as you are suddenly comrades ready to help cheer your college team to victory.

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How Can College Stores Meet Gen Z’s Retail Expectations?

Posted by Liz Schulte on 2/11/19 6:00 AM

College store employees know students. Every day, year in and year out, you help the next wave of academic hopefuls with all of their collegiate retail needs. For the past 20 years, the students coming in and out of your bookstore have been predominately millennials — individuals born between 1981 and 1997. As millennial students complete their education, the next generational cohort that college stores must adapt to is Generation Z.

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The Rise of Collegiate Esports

Posted by Liz Schulte on 2/6/19 6:00 AM

Most of us probably know at least one kid who plays a seemingly endless amount of video games. Maybe you were even that child who couldn’t get enough of your favorite games. If you were, you probably weathered commentary from adults about wasting your time on a silly game. Or, if you are a non-gamer, like me, then chances are that particular speech doesn’t sound wholly unreasonable. After all, what does logging thousands of hours on a video game really contribute to one’s future?

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Spotlight Interview: A Whole New Way to Bin and Hold

Posted by Liz Schulte on 1/30/19 5:30 AM

Recently, we sat down with Corporate Marketing Representative Lillian Brooks to discuss Simple Source, MBS’ new ordering tool that college stores already love. Simple Source saves time and money by helping bookstores efficiently source wholesale and marketplace inventory.

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Host a DIY Game Day Shirt Extravaganza

Posted by Liz Schulte on 1/28/19 5:30 PM

Creating DIY game day fashion is a fast, easy and fun way for students to personalize their outfit for big games. Popular DIY designs can range from simple to elaborate, but they all have one thing in common: They’re an affordable way for students to update their wardrobe. Help students embrace their creativity with a fun, spirit-boosting DIY t-shirt event.

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The Do’s and Don’ts of Making Your Voice Heard on Campus

Posted by Liz Schulte on 1/21/19 6:00 AM

The evolving nature of the educational landscape has inspired recent course material innovation. From new formats to new delivery mechanisms, each creative solution helps improve student learning, preparedness and affordability. However, it also means that course materials are no longer as simple as they once were.

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OER Use Doubled in 2018

Posted by Liz Schulte on 1/14/19 8:18 AM

As the demand for college affordability increases so does the need for low-cost course materials. Open Educational Resources (OER) have been around for decades but have been slow to gain widespread usage on college campuses. However, recent campus, state and federal OER initiatives have doubled the number of instructors who report using OER in at least one course.

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Make Rush Convenient for Students

Posted by Liz Schulte on 1/9/19 5:30 AM

In today’s digital world, convenience is key. Don’t want to go to the grocery store? No problem. You can order online, and your purchase will be brought to your car or delivered to your home. Don’t feel like running down the road to pick up a new flashlight? No problem. It will be shipped to you in two days. Convenience is the new normal for all consumers, including students.

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How the Belmont Store Put the Student Experience First

Posted by Liz Schulte on 1/7/19 5:30 AM

When faced with moving to a smaller location, the Belmont Store changed their textbook distribution and delivery to take the student experience to the next level.Belmont Store

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