Foreword Online

Ideas, information and industry news for collegiate retailers



Liz Schulte

About Liz Schulte

Liz Schulte is an author and business owner with a background in customer service, marketing and higher education development.

Recent articles by Liz Schulte

College Stores Get More Books Using SimpleSource

Posted by Liz Schulte on 9/20/21 8:48 AM

SimpleSource offers a lot of benefits to college stores, ranging from streamlining and simplifying the textbook ordering process to saving stores time and money. It is a complete ordering tool designed for college stores to maximize their wantlist fulfillment – i.e. get more books for a lower average cost.

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Tips for Leveraging Dashboard to Elevate Business Intelligence

Posted by Liz Schulte on 9/13/21 6:30 AM

MBS Dashboard is an innovative business intelligence tool that helps college stores analyze and share their business successes. Through Dashboard, stores have access to reports, graphs, and other visuals with drill-down and filtering capabilities that make it easy to review, analyze and share the metrics that matter most to your store.

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MBS will be closed in celebration of Labor Day

Posted by Liz Schulte on 9/6/21 6:00 AM

MBS will be closed on September 6, 2021, in celebration of Labor Day.

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College Store Marketing Content Calendar Template

Posted by Liz Schulte on 8/30/21 6:30 AM

Simplify your college store marketing this year with a marketing calendar that reminds you of important dates and helps plan store events. We have prepared a customizable marketing template to help you get started. Remember to add the dates that are specific to your store and campus.

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5 Ways Student Employees Can Help With College Store Social Media

Posted by Liz Schulte on 8/23/21 6:15 AM

College stores can benefit from using social media to market to students. However, finding the time each day, week and month to fully maintain your social media pages can be a challenge. One way college store managers can maintain a robust social media presence without taking on a lot of extra work is to recruit student help.

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Stronger College Store Customer Service With Daily Textbook Buyback

Posted by Liz Schulte on 8/16/21 8:30 AM

There are different ways buyback can be handled, depending on the college store’s goals. End-of-term events, cashless, online or daily are options that are available to stores. Today, we are going to look at how to set up a daily buyback and the benefits of choosing this method.

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How to Create a College Store Retail Marketing Calendar

Posted by Liz Schulte on 8/9/21 6:30 AM

One thing college store managers could use is more time. With limited resources, diminished staff and a busy schedule, finding time to do all of the tasks that need to be completed can be daunting. It is easy for non-essential jobs to slip through the cracks like keeping up with your store’s marketing efforts. However, by streamlining duties you can ensure that your store has a strong marketing plan for the entire year that can be delegated and easily implemented. With the help of a retail marketing calendar, you can plan your store’s efforts on a month-to-month or year-to-year basis.

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How Can College Stores Improve Digital Accessibility for Students?

Posted by Liz Schulte on 8/2/21 7:00 AM

MBS Field Marketing Territory Manager Cathy Slane had the honor of presenting a session at the CACS 2021 Course Materials Virtual Summit. In her presentation, How Course Material Distribution Is Changing, she covered how bookstores adapted distribution methods during 2020 and the growing demand for digital course materials. Today, we will take a brief look at how college stores can help improve digital accessibility.

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2021-2022 College Store Social Media Marketing Guide White Paper

Posted by Liz Schulte on 7/26/21 6:15 AM

Prepare your fall social media marketing strategy with the help of this free social media marketing guide. The downloadable guide explores:

  • The most popular social media platforms
  • Timesaving social media hacks
  • What to post on social media
  • Social media best practices
  • Five social media marketing ideas for the upcoming year
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3 Best Practices to Maximize Your Bin-and-Hold Fulfillment

Posted by Liz Schulte on 7/12/21 6:30 AM

Submitting a bin-and-hold order is a fantastic way to make sure your store has the quantities of low-cost course materials it needs for the fall term. We have collected three best practices to help you maximize your wantlist fulfillment.

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