Foreword Online

Ideas, information and industry news for collegiate retailers



Liz Schulte

About Liz Schulte

Liz Schulte is an author and business owner with a background in customer service, marketing and higher education development.

Recent articles by Liz Schulte

Preparing for Mobile Sales and Events

Posted by Liz Schulte on 6/14/21 6:30 AM

As COVID-19 restrictions begin to lift, mobile sales and events will still be pivotal to the success of college stores. From pop-up locations to campus events and celebrations, the bookstore needs to be where students and customers congregate. That’s why it's important that your store’s retail system has the mobile options necessary to meet customer demands inside and out of the bookstore.

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Tips for Making Merchandise Stand Out

Posted by Liz Schulte on 6/2/21 6:00 AM

How can college stores enhance customers’ eCommerce experience? By offering shoppers filter options and recommendations, it is easier for site visitors to choose the best merchandise for them. At the MBS Spring Forums Systems Training event, college stores learned about MBS’ website tools that can help make merchandise stand out.

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In Honor of Memorial Day

Posted by Liz Schulte on 5/31/21 7:00 AM

We remember and honor all those who served. 

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Utilizing Promotions and Focusing on Your Shoppers

Posted by Liz Schulte on 5/24/21 6:00 AM

College store marketing is a must. Finding the best marketing techniques to drive online and in-store sales requires the right system tools and insight into your customers’ buying habits. At the MBS Spring Forums System Training Event, Manager of Customer Education Wayne Jones was joined by Megan Moser, Merchandise Manager, Business & Operations, University of Pittsburgh, to discuss how the MBS system helps college stores create promotional events that inspire shoppers year-round.

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How Does the WCU Bookstore Streamline Order Distribution During Rush and Drive Foot Traffic All Year?

Posted by Liz Schulte on 5/17/21 6:30 AM

With another rush just around the corner, now is a good time to start thinking about how you can further streamline processes in your college store. We recently spoke with Jennifer Thomas, Director of Bookstore Operations, WCU Bookstore, to learn how her store streamlines order pickup with limited store occupancy and how they use their loyalty program to promote foot traffic all year.

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Students Love WCU Bookstore’s Cashless Buyback

Posted by Liz Schulte on 5/10/21 6:30 AM

Unprecedented challenges often require creative solutions. For the Western Carolina University Bookstore, the uncertainty with COVID and students returning home before the end of the fall term meant that buyback would also need to be adjusted to fit current challenges. The solution the store found was to hold a longer, cashless buyback for students.

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Do’s and Don’ts of Web Design

Posted by Liz Schulte on 5/3/21 6:30 AM

Last week, MBS held its annual Spring Forums event. System partners came together virtually to learn helpful system tips, hear store successes and access a multitude of resources. To kick off the week, the first session discussed how to strengthen college store eCommerce sites and what to avoid when working on your website redesign.

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A Complete Collegiate Retail System for the Best Value

Posted by Liz Schulte on 4/26/21 8:45 AM

Did you know that MBS Store Technology Solutions offers customers a complete collegiate retail system? With our solution, stores have the collegiate retail hardware, software and support that they need to keep up with a rapidly evolving industry.

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A One-stop Shop for Course Material Ordering

Posted by Liz Schulte on 4/21/21 6:30 AM

When it is time to order textbooks, there are benefits to being able to fill more of your wantlist with one trusted company. MBS has the scale and resources to provide college stores with a one-stop shop for your ordering needs, saving you time and money.

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Dodge City Community College Bookstore Gets Reliable eCommerce Support

Posted by Liz Schulte on 4/19/21 6:45 AM

Having the support you need when you need it can make a huge difference in the day-to-day functioning of a college store. Like other college stores, the COVID-19 pandemic increased the importance of eCommerce for the Dodge City Community College Bookstore. While the store was managing all of the rapid industry changes, it was able to keep up with evolving eCommerce expectations and get a complete website refresh.

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