Foreword Online

Ideas, information and industry news for collegiate retailers

Erica Martin

About Erica Martin

Erica was our former web developer who worked on both front-end web sites (like this blog!) and back-end applications to ensure your experience with our content is as intuitive as possible. Although she no longer works at MBS, web development still plays an important role in her life.

Recent articles by Erica Martin

Foreword Online Marketing Plans

Posted by Erica Martin on 4/1/16 9:20 AM

Our partner stores always amaze us with their innovative ideas, strategies and events. But we also understand that, sometimes, your schedule can make it very difficult to prepare for and implement them. That’s why we developed our Monthly Marketing Plans! Each month, we’ll provide you with access to new strategies you can easily implement to drive customers to your store, website, and even social media sites.

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Inspired at Inbound, part 1 [Series]

Posted by Erica Martin on 9/16/15 4:00 AM

Three members of the MBS marketing team spent last week in Boston, MA attending one of the biggest marketing conventions in the country, which was hosted by HubSpot (the marketing software platform that we use.) They'll each be sharing their experiences from Inbound 2015, and talking about what they learned as well as how they plan to teach us how to apply that knowledge to help our partner stores grow. Our former Web Developer, Erica Martin, is starting us off with the first installment of our three-part series.

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