It’s always a good time to increase store traffic. With the holiday season coming up, people already have a good excuse to shop, so make sure your store is part of their shopping plan.
3 Sale Events to Boost Holiday Shopping
Whether you want to increase in-store shopping, online orders or both, these sale events can help you stand out from the crowd.
- A week of giving
For many, gift giving is a big part of the holidays, but sometimes it’s hard to figure out what to give. This is where your store can come to the rescue. Each day, put different items or group of items on sale. For example, Monday t-shirts are on sale, Tuesday accessories, Wednesday hats, etc. Use this sale to give shoppers gift ideas and great bargains. - When it is cold outside, plan to stay in
Winter is the perfect time to cuddle up with warm blankets and relax. And what is more relaxing than getting lost in a terrific book? This holiday season, your store could offer deals on trade books. Shoppers can take part in the Icelandic tradition of Jolabokaflod — gifting books to loved ones.
Check out this Jolabokaflod college store marketing plan. - Countdown to the end of term flash sale
The end of term is right around the corner. Join students in counting down to winter break with daily flash sales. You can think big and have potential gift items as part of the sale, or go with items to help students get through finals: highlighters, notebooks, snacks, reading lights, etc.
Don’t miss this opportunity to connect with all shoppers. Make sales available both in-store and online. Use social media to get the word out and maybe even try a live shopping event on social media to create more enthusiasm. Check out these three social media trends that could help you engage more customers online.
