Ideas, information and industry news for collegiate retailers

In an article from CNBC, Director of Social Media Mary Catherine Wellons polled experts from around the social media industry about what they think will social media will look like in 2039, 25 years from now. Check out the excerpt from Wellons' article below, and read her full article here. What do you think social media look like in 25 years?

Titan Shops, at Cal State University – Fullerton, always seems to be doing something to get new customers into their store. Whether it’s putting on an open house or traditional sales to coincide with holidays like National Student Day, Titan Shops Marketing Coordinator Katie Cover is usually busy planning something new and exciting. The most recent special event was a “secret sale,” something that the store likes to do a few times each semester.

If you were to walk around the University of Arizona campus this fall, it would be difficult to ignore the university’s colors being worn by students, faculty and visitors alike. The supplier for a great deal of the apparel you would see is the University of Arizona BookStores, and considering they offer 25 percent off of a variety of items, there’s very little reason for customers to go elsewhere.

During their years at school, many college athletes get to experience at least a small taste of celebrity, even if it’s just on a local level. Their names and faces instantly recognizable to the hardcore fan, and if they are really successful, to the casual fan as well. But once players graduate and are no longer playing for what has now become their alma mater, they tend to fade from memory, only to be seen about once a decade when they are brought back to celebrate the anniversaries of their teams’ achievements. Some never get to experience anything as great as their college days, while others transition seamlessly and become successful in whatever endeavor they’ve chosen after leaving the sport that earned them varsity letters.

As they transition to their new store, Wingate University Bookstore found themselves with excess inventory that they knew they couldn't bring to the new location. But rather than just throw things away, Assistant Director Rachel McCullough and the rest of the bookstore staff came up with a creative way to get customers in their store while shedding their surplus items.

Whether it’s through their unique style or memorable personality, you can go to just about any school in the country and find certain staff members that have gained a legendary reputation around campus. In order to give these people the kind of exposure they deserve, we are suggesting that you show off these campus celebrities while also promoting your own store.