Foreword Online

Ideas, information and industry news for collegiate retailers



See How a Cyber Monday Sale Can Boost Holiday Revenue

Posted by Liz Schulte on 11/9/17 5:30 AM

What’s the biggest retail shopping day of the year? It’s not Black Friday. Actually, December 23rd and Super Saturday (the last Saturday before Christmas) have replaced Black Friday as the busiest shopping days of the year, but that doesn’t take away from the fact that the entire holiday season from Thanksgiving through the New Year is primed with shoppers who are ready to spend their money on bargains. But, how can college stores take advantage of this annual gluttony of consumerism?

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eCommerce Boosts Sales; 11 Misconceptions Holding You Back

Posted by Dean Asher on 1/19/17 5:30 AM

With the rush season in full swing, it’s time to consider some areas of opportunity for your store. With a majority of college-age consumers using mobile devices to shop for deals, how are you using your eCommerce solution to garner your students’ interests and improve your sell-through online? If you haven’t implemented an eCommerce platform, now’s the time.

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Your Store Marketing Keeps Crowds Coming

Posted by Jason Smallheer on 1/11/17 5:30 AM

You have a retail store in the best location. You carry the products your customers need, have an educated sales team, offer competitive prices; you should have a steady stream of customers, but business isn’t what it used to be. How can you bring more people through your door today? You can win at the marketing game without a huge budget.

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Customer Service Vs. Sales. Your Customers Want to Be Sold!

Posted by Jason Smallheer on 1/10/17 5:30 AM

You walk into a retail environment and you meet one of two types of people: the customer service professional or the sales professional. Which ones work in your store? Which do you prefer? How can you have the best of both worlds?

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Do's and Dont's for Great Store Displays

Posted by Dean Asher on 8/18/16 8:58 AM

Take a look at the walls of your store. How often do you change the signage? Now glance over at your table displays. Do they have enough pop, are they eye-catching, do you think they really promote what you're trying to sell? And on top of that, how can you even tell?

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Customer Service Lessons From the Trenches

Posted by Kate Seat on 6/24/16 5:00 AM
Employees who consistently provide the best possible customer service have a few traits in common. In addition to being thoroughly trained, these standout staff members are generally happy, enjoy their jobs and have a clear sense of what's expected of them. To make sure that your team exhibits these qualities, learn how other companies excel at providing great service:

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How to Sell More This Holiday Season

Posted by Joe Clarkin on 12/7/15 10:00 PM

The holidays are almost here, and for college bookstores, that means that it's perhaps the busiest time of the year. In addition to all the things you have to do in your textbook department (buyback, shelve stocking, etc.), you have customers coming and going during all hours as they do their holiday shopping. So in order to make the most of the opportunity in front of you, you're going to need a solid plan. In this infographic from The Shelf (via Hubspot), they run through a number of ways your store can market itself and ultimately sell more stuff this month. Check it out, and let us know if it helps!

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4 Creative Holiday Promotions, Adapted for College Stores

Posted by Kate Seat on 11/19/15 11:00 PM

If you're looking for creative ways to celebrate the holiday season in your store (without having to spend a great deal of time), we recommend these simple ideas from Retail Minded. Any of them can be adapted easily for a college store customer base and pulled off without much effort. Perfect for an already busy season!

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Why You Must Deliver an Experience When Marketing to Millennials

Posted by Dean Asher on 11/18/15 11:00 PM

If retailers at large are shifting their image to market to millennials, college bookstores needed to do so yesterday. After all, they've made up the bulk of traditional students at college campuses since the early to mid 2000s. Marketing to them has been a challenge: we know social media and omnichannel retailing are important, but just how do we get the message out? Erik Fowle at theStorefront blog says to appeal to this generation, marketing needs to be an experience.

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Is Your Store's Website Ready for Black Friday?

Posted by Joe Clarkin on 11/17/15 3:17 AM

Black Friday is the biggest sales day of the year for most retailers. And these days, with Black Friday sales happening online more than ever, it's crucial that your store's website is able to handle the demands. Gotta get Grandpa that 16th coffee mug, after all. Below, you'll find an excerpt from a Hubspot article that covers a list of things your store will want to have done before the big day. Give it a read!

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