Foreword Online

Ideas, information and industry news for collegiate retailers

See How a Cyber Monday Sale Can Boost Holiday Revenue

Posted by Liz Schulte on 11/7/18 5:30 AM

What’s the biggest retail shopping day of the year? It’s not Black Friday. Actually, December 23rd and Super Saturday (the last Saturday before Christmas) have replaced Black Friday as the busiest shopping days of the year, but that doesn’t take away from the fact that the entire holiday season from Thanksgiving through the New Year is primed with shoppers who are ready to spend their money on bargains. But, how can college stores take advantage of this annual gluttony of consumerism?

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Customer Service Vs. Sales. Your Customers Want to Be Sold!

Posted by Jason Smallheer on 1/10/17 5:30 AM

You walk into a retail environment and you meet one of two types of people: the customer service professional or the sales professional. Which ones work in your store? Which do you prefer? How can you have the best of both worlds?

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(Pumpkin) Spice Up your Store this Autumn with a Fall Fest

Posted by Dean Asher on 10/1/15 1:32 PM

Nights are getting longer. Cobwebs and candy corn adorn offices everywhere. Campus smells like crisp leaves and that telltale chill in the air, (depending on where you are in the country, of course.) Autumn is among us.

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VCSU Reaches Broader Audience with Crazy Day Sale

Posted by Dean Asher on 9/21/15 12:00 AM

VCSU Bookstore makes an appearance in downtown Valley City each year as part of the local Chamber of Commerce's "Crazy Days Sale."

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5 Reasons to Shop at the Bookstore

Posted by Dean Asher on 7/21/15 11:00 PM

The new term is right around the corner, and with it thousands of students around the country will be making the same decision: should they shop with their campus bookstore, or should they take a risk on a third party?

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Grand Slam of a Sale

Posted by Dean Asher on 3/1/15 1:09 PM

Springtime is right around the corner, which signals the return of America’s pastime: baseball. While not every student will be a huge fan of the game, there’s something about the smell of peanuts and Cracker Jacks® and the sound of pop flies that’s deeply ingrained in our culture.

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North Dakota State Lets Their Customers Scratch and Win

Posted by Joe Clarkin on 10/19/14 11:00 PM

Most stores decide beforehand exactly what a customer's discount is going to be. But at North Dakota State University Bookstore, management leaves that up to fate. They do so by providing a bowl filled with scratch and win cards in front of their bookstore that customers can use to win anywhere between a 15 and 50 percent discount on any clothing or souvenir and gift items.

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Titan Shops Reveals Their Secret (Sales)

Posted by Joe Clarkin on 9/28/14 11:00 PM

Titan Shops, at Cal State University – Fullerton, always seems to be doing something to get new customers into their store. Whether it’s putting on an open house or traditional sales to coincide with holidays like National Student Day, Titan Shops Marketing Coordinator Katie Cover is usually busy planning something new and exciting. The most recent special event was a “secret sale,” something that the store likes to do a few times each semester.

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Murray State Rewards Students with VIP Party

Posted by Dean Asher on 9/14/14 11:00 PM

The University Store at Murray State University recently rolled out the red carpet for the crème de la crème of its customers.

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University of Minnesota Bookstores Grows Loyalty with Annual Rose Sale

Posted by Stephanie Kubas on 2/16/14 10:00 PM

Valentine’s Day is a perfect time to celebrate just how thankful you are for your students’ continued support. University of Minnesota Bookstores has found a way to do that successfully while building engagement and generating sales at the same time. In fact, the store has been using the same promotion for so long now that it’s become a part of campus culture, according to Kari Erpenbach, marketing manager.

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