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Ideas, information and industry news for collegiate retailers

Wendy Gish

About Wendy Gish

Director of Marketing Services Wendy Gish has more than 18 years of experience in serving schools with course material needs.

Recent articles by Wendy Gish

Don’t Be Afraid to PIV-OT!

Posted by Wendy Gish on 3/27/19 6:00 AM

A while back, I had the opportunity to attend the ICBA conference in Jacksonville, Florida. I’d always been curious about the conference and how it differed from other industry events. As the Marketing Director for MBS, I knew the logistical requirements for exhibitors, but I really didn’t know what to expect from the sessions and presentations. I had heard great things and recently have witnessed ICBA’s membership explode. So, when given the opportunity to experience their meeting, I jumped at the chance.

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The Role of Direct Mail in Marketing to Digital Natives

Posted by Wendy Gish on 12/14/16 8:52 AM

I have a 13-year-old child. I know I’m biased, but she’s brilliant, funny, articulate and extremely self-aware for her age. It’s hard to believe, honestly, considering she spends hours a day staring blankly at her electronic devices.

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The 4-Step Creative Process to Move Away from the Obvious and Towards Innovation

Posted by Wendy Gish on 3/23/16 4:56 AM

“We’re never going to survive unless we get a little bit crazy”

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