Foreword Online

Ideas, information and industry news for collegiate retailers



Wendy Gish

About Wendy Gish

Director of Marketing Services Wendy Gish has more than 18 years of experience in serving schools with course material needs.

Recent articles by Wendy Gish

Don’t Be Afraid to PIV-OT!

Posted by Wendy Gish on 3/27/19 6:00 AM

A while back, I had the opportunity to attend the ICBA conference in Jacksonville, Florida. I’d always been curious about the conference and how it differed from other industry events. As the Marketing Director for MBS, I knew the logistical requirements for exhibitors, but I really didn’t know what to expect from the sessions and presentations. I had heard great things and recently have witnessed ICBA’s membership explode. So, when given the opportunity to experience their meeting, I jumped at the chance.

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4 Emerging Marketing Trends You Can Jump Into Now

Posted by Wendy Gish on 12/22/16 10:05 AM

The eternal question—how to make your store appeal to students enough that they will visit and purchase regularly, be loyal customers and brand ambassadors? No big deal, right? You're keen on listening to others' success stories, trying new tactics, and embracing new marketing trends. As you close out 2016 and agilely leap into 2017, it's time to brainstorm new ways to reach and influence customers. We have a few ideas you can implement immediately.

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The Role of Direct Mail in Marketing to Digital Natives

Posted by Wendy Gish on 12/14/16 8:52 AM

I have a 13-year-old child. I know I’m biased, but she’s brilliant, funny, articulate and extremely self-aware for her age. It’s hard to believe, honestly, considering she spends hours a day staring blankly at her electronic devices.

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The Role of Direct Mail in Marketing to Digital Natives

Posted by Wendy Gish on 6/29/16 12:00 AM

I have a 13-year-old child. I know I’m biased, but she’s brilliant, funny, articulate and extremely self-aware for her age. It’s hard to believe, honestly, considering she spends hours a day staring blankly at her electronic devices. Like every other parent with a digitally native child, I worry about how she’s growing up differently than we did— spending more time on screens than outside with nature, communicating with her friends online instead of in “real” life and generally not interacting with the physical world as much. How will this affect her emotionally? Will she have less tangible experiences and memories?

As a retailer whose customers are digital natives, you are asking yourself similar questions to keep their business in an increasingly competitive digital marketplace. 

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The 4-Step Creative Process to Move Away from the Obvious and Towards Innovation

Posted by Wendy Gish on 3/23/16 4:56 AM

“We’re never going to survive unless we get a little bit crazy”

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