Foreword Online

Ideas, information and industry news for collegiate retailers



How Can You Create Faculty Evangelists?

Posted by Lori Reese on 11/5/18 8:50 AM

Good faculty relations are critical to collegiate retail success. Of course, you need cooperation from educators when it comes to adoptions, but, far beyond that, faculty evangelists can boost your store’s campus profile and its bottom line. In marketing-speak, an evangelist is someone who spreads enthusiastic word-of-mouth about your store and services — and they do it for free.

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Communicating With Faculty About Early Adoptions

Posted by Liz Schulte on 10/15/18 5:30 AM

As spring rolls in course material adoptions come back to the forefront of concerns. Finding ways to communicate the importance of early adoptions to faculty can be a challenge. Are you doing enough? Are you doing too much? Students, faculty and college stores benefit from working together. Finding that happy medium where the faculty is informed enough to understand the importance to the student and the store, but does not feel harassed about the subject requires finesse. Here are four best practices when building professional relationships that will create a lasting rapport.

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How Can Campus Stores Calm This Uneasy Generation?

Posted by Lori Reese on 10/3/18 10:00 AM

Most collegiate retailers love students, and faculty and administrators share that passion. It’s one of the reasons campus citizens choose a career in a learning environment where profit, however vital, is not the only goal. The ever-changing population of young people arriving on campus challenges older adults to stay sharp, creative and open to learning. Lately, the students coming to college have campus authorities searching for ways to help them find relief from mental health issues, too. Young people born after 1995, known collectively as Gen Z, have the highest-ever reported struggle with anxiety. Thankfully, campus retailers have a variety of resources at their disposal, which can help students become loyal customers and turn their retail experience into a source of refuge.

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Blink, Laugh, Share, Forget

Posted by Lori Reese on 8/16/18 5:30 AM
Those four words capture Generation Z in a nutshell, according to marketing consultancy The Future Company. The age group born between 1995 and 2015 will comprise more than a third of the US population by 2020.

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Is It Time for a New POS System?

Posted by Liz Schulte on 7/16/18 5:30 AM

Every store has to make sales. That’s the bottom line. Time is, in fact, money in a retail environment. There is rarely a day that it’s convenient to read an article expatiating about the 54 products your college store has to have to grow in 2017. It’s even less realistic to implement many of those ideas. Not only can they be expensive, but how long would it take to train your employees on a completely new system? In the end, will the costs of the endeavor outweigh the rewards?

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Reclaim Hours and Energy With Arc

Posted by Lori Reese on 7/3/18 5:30 AM

It saves more than time. It saves the life of your store. With Advanced Retail Center, Arc, from MBS Systems, you have more time and energy for customers, for training associates and for ensuring your store is a campus destination.  

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Three Ways to Connect With Students

Posted by Liz Schulte on 6/25/18 5:30 AM

Text messaging, email, website, phone, mail, apps, chat, social media, advertisements, in the age of information communication shouldn’t be difficult. The many options for how we speak with one another haven’t made communication simpler. Instead, they have created a cloud of noise that is difficult to maneuver through. How can you ensure your message reaches your specific audience?

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How to Capitalize on the Back-to-School Boon

Posted by Lori Reese on 6/18/18 5:30 AM

Good news at last: Back-to-school retail sales will increase 4% this year, according to eMarketer Retail. The time is ripe to set up displays, target items for markdown and put the word out. Embrace the back-to-school spirit.

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Making the Leap with the MBS Systems POS on a Mobile Microsoft® Surface Pro

Posted by Lori Reese on 6/12/18 5:30 AM

The MBS Microsoft Surface Pro Mobile POS offers more than an opportunity to conduct sales beyond your store. With the complete MBS Systems software loaded onto the state-of-the-art hardware, it’s a chance to increase productivity — and jettison your store ahead of the competition.

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Adapting to Digital

Posted by Liz Schulte on 4/25/18 5:30 AM

When digital publishing became widely available, the major publishers ignored it. Then eBooks started making headlines, and the industry began to grow at incredible rates. Still, traditional publishers were slow to react. The consensus was that publishers had “five years” to get in front of the issue even though they were already five years behind.

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