Topics: bookstore events, college stores
When bookstores build community, they fuel campus retail relevance. The four bookstore events presented here have successfully nurtured community at colleges across the country. All are powerful bookstore marketing tools that bring campuses together.
Topics: college stores, campus retail, working from home
Many of us are adjusting to a new work-from-home routine. We asked you to show us your feathery, woolly and furry friends as you settle into your new office environment. We’ve compiled the fun images you shared of your pets, and some of our pets, to hopefully add a smile to your day.
Topics: college stores, collegiate retail, loyalty program
For Wichita State University, the Shocker Store is more than a collegiate retail hub. It’s a place that fans, alumni and students associate with a sense of belonging. Director Andi Stipp fosters this reputation with a college store loyalty program called Shocker Rewards. We sat down with Ms. Stipp to talk about marketing a campus bookstore with loyalty rewards and why delighted customers are the best measure of a program’s success.
Johnson County Community College Bookstore’s Kristine Herman has a deep understanding of the college store industry. She started working for JCCC in the warehouse at age 20. Since then, she’s worked her way up to the role of Assistant Manager. She said her background helps her understand how different parts of the business affect the whole.
Your college store retail system is essential to your store. From back-office functions to your eCommerce site and POS efficiency, your system should empower associates and continue to evolve alongside your store. One way to ensure your store is getting the most out of its system is through practical training that is tailored for your store’s specific needs.
Not long after Jake Swanson joined Carnegie Mellon University (CMU) University Store as the technology store manager, he was invited to a meeting with some of the nation’s top minds in computer science. The topic: MBS Store Technology Solution’s Apple Device Enrollment Program (DEP).
Topics: business intelligence, college stores, dashboard
Ray Karasek, Community College of Rhode Island’s Auxiliary Services Director, calls the Dashboard analytics suite “the Ferrari of MBS.”
Diversifying revenue is a must for most college stores in today’s market. Developing unique ways to set themselves apart from competitors solidifies student engagement and campus relevance while securing the future of the campus store.
Topics: college stores, price matching, experiential retail
Every industry experiences disruption that changes the way business is done. From education to retail to publishing, businesses and organizations must develop strategies that will help them compete in an increasingly virtual world. College stores experience change from all sides: new course material formats, evolving student and customer expectations, and recent campus and state initiatives. How can your store not only compete but thrive in this new world of retail giants?
Topics: college stores, vendors, partnerships
Partnerships with local vendors help campus stores provide a retail customer experience that sets them apart from competitors. Produce from local farmers, coffee from a local hang-out or crafts from regional artisans can transform a visit to your store into a shopping experience that inspires word of mouth, repeat visits and customer loyalty. Here’s how four collegiate retailers maximize local vendor partnerships.
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