Foreword Online

Ideas, information and industry news for collegiate retailers



Spotlight: CWU Wildcat Shop Improves the Student Experience with Counter Service

Posted by Liz Schulte on 6/17/19 6:30 AM

Central Washington University Wildcat Shop noticed there was a problem with their student customer service during rush. Large crowds congested the aisles, and lines of students waiting for help made it difficult to maneuver through the stacks. Looking for ways to alleviate the problem, they switched to counter service.  

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Spotlight: UCSD Farmers Market Engages Students, Staff, Faculty and the General Public

Posted by Liz Schulte on 5/13/19 6:00 AM

The University of California San Diego farmers market is a hit. For 14 years, it has brought fresh, fantastic food options to campus every Tuesday. Co-run by the UCSD Bookstore Sunshine Market and the Center for Student Involvement, the farmers market is going strong and engages students and alumni in campus life. Recently, we sat down with John Poggemeyer, buyer and manager for the UCSD Bookstore Sunshine Market, to discuss the bookstore’s role in the campus farmers market.

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Spotlight: Kennesaw State University Bookstore Simplifies Student Textbook Pickup

Posted by Liz Schulte on 5/6/19 5:30 AM

As student expectations for convenience continue to evolve, so must college stores. Changes to the way course materials are handled and delivered have a big impact on the overall student experience with your bookstore. Recently, we sat down with the Associate Director of Kennesaw State University Bookstore Kimberly Holland to discuss the changes the store made to its course material distribution and how it benefits the students.

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Engaging Alumni and Parents Online

Posted by Liz Schulte on 5/1/19 5:30 AM

College stores serve their campus community as a retail and social hub. From the moment students are accepted all the way to graduation, the store is a constant presence in students’ college life. However, what happens after graduation?

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Spotlight: University of Minnesota Bookstores’ Increase Community Engagement with Tech Time Courses

Posted by Liz Schulte on 4/29/19 5:30 AM

The college store is more than just a bookstore. It can be a total support system for the entire campus. Innovative stores create opportunities to better serve their campus community. Recently, we sat down with University of Minnesota Bookstores’ Marketing Manager Kari Erpenbach to discuss how their Tech Time courses have helped engage the campus community and increase store traffic.

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4 College Graduation Events for College Stores

Posted by Liz Schulte on 4/17/19 6:30 AM

It is that time of year again. Seniors are getting ready to take their final tests as undergraduates. The college store has been part of their higher education experience from their first year to their last. Make sure your college store is prepared to give these students the send off they deserve.

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The University of Utah’s Campus Store Supports the Community with Charity Round-up

Posted by Liz Schulte on 4/8/19 5:30 AM

The Campus Store at the University of Utah has been making headlines lately with their Charity Round-up Program. In the five years the bookstore has been running the program, they have raised more than $54,000 for a wide range of campus organizations — just under $24,000 was raised in 2018.

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The Resurgence of Vintage-Inspired Merchandise

Posted by Liz Schulte on 4/1/19 5:36 AM

Everything comes back in style. You have probably heard or even said this adage at some point in your life. From clothes to music to hairstyles, certain trends make their way back into the limelight time and time again. Right now, vintage fashions are experiencing a rebirth at the hands of Generation Z.

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Don’t Be Afraid to PIV-OT!

Posted by Wendy Gish on 3/27/19 6:00 AM

A while back, I had the opportunity to attend the ICBA conference in Jacksonville, Florida. I’d always been curious about the conference and how it differed from other industry events. As the Marketing Director for MBS, I knew the logistical requirements for exhibitors, but I really didn’t know what to expect from the sessions and presentations. I had heard great things and recently have witnessed ICBA’s membership explode. So, when given the opportunity to experience their meeting, I jumped at the chance.

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Focus on the Future: Redefining College Retail

Posted by Liz Schulte on 3/13/19 5:30 AM

At the 2019 ICBA convention in Jacksonville, Florida, Barnes & Noble College’s Vice President of Marketing Ken Wincko and Director of Campus Relations for the Northeast Territory Jennifer Russell had the opportunity to present to the Large Store Group members of the Independent College Bookstore Association (ICBA). There, they shared Barnes & Noble College retail trends and insights and gave audience members a look at the future of collegiate retail. 

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