Foreword Online

Ideas, information and industry news for collegiate retailers



4 Campus Retail Events That Inspire Community

Posted by Lori Reese on 5/4/20 7:00 AM

When bookstores build community, they fuel campus retail relevance. The four bookstore events presented here have successfully nurtured community at colleges across the country. All are powerful bookstore marketing tools that bring campuses together.

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Our Campus Store Partners’ Furry Friends

Posted by Liz Schulte on 4/17/20 6:30 AM

Many of us are adjusting to a new work-from-home routine. We asked you to show us your feathery, woolly and furry friends as you settle into your new office environment. We’ve compiled the fun images you shared of your pets, and some of our pets, to hopefully add a smile to your day.

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Spotlight: Wichita State University Shocker Store on Successful Loyalty Programs in Collegiate Retail

Posted by Lori Reese on 3/16/20 7:00 AM

For Wichita State University, the Shocker Store is more than a collegiate retail hub. It’s a place that fans, alumni and students associate with a sense of belonging. Director Andi Stipp fosters this reputation with a college store loyalty program called Shocker Rewards. We sat down with Ms. Stipp to talk about marketing a campus bookstore with loyalty rewards and why delighted customers are the best measure of a program’s success.

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JCCC Bookstore Elevates Its Campus Profile

Posted by Lori Reese on 3/2/20 7:30 AM

Johnson County Community College Bookstore’s Kristine Herman has a deep understanding of the college store industry. She started working for JCCC in the warehouse at age 20. Since then, she’s worked her way up to the role of Assistant Manager. She said her background helps her understand how different parts of the business affect the whole.

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Spotlight: Jenna Lee - Are You Taking Full Advantage of Your College Store Retail System?

Posted by Liz Schulte on 2/19/20 6:00 AM

Your college store retail system is essential to your store. From back-office functions to your eCommerce site and POS efficiency, your system should empower associates and continue to evolve alongside your store. One way to ensure your store is getting the most out of its system is through practical training that is tailored for your store’s specific needs.

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Apple® DEP Elevates CMU University Store

Posted by Lori Reese on 2/17/20 7:00 AM

Not long after Jake Swanson joined Carnegie Mellon University (CMU) University Store as the technology store manager, he was invited to a meeting with some of the nation’s top minds in computer science. The topic: MBS Store Technology Solution’s Apple Device Enrollment Program (DEP).

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CCRI Discovers the Power of Retail Analytics

Posted by Lori Reese on 2/11/20 7:00 AM

Ray Karasek, Community College of Rhode Island’s Auxiliary Services Director, calls the Dashboard analytics suite “the Ferrari of MBS.”

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The Complete Guide to Alternative Revenue Streams for College Stores [White Paper]

Posted by Liz Schulte on 2/10/20 6:00 AM

Diversifying revenue is a must for most college stores in today’s market. Developing unique ways to set themselves apart from competitors solidifies student engagement and campus relevance while securing the future of the campus store.

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5 Ways Your College Store Can Compete with Retail Giants

Posted by Liz Schulte on 1/29/20 6:00 AM

Every industry experiences disruption that changes the way business is done. From education to retail to publishing, businesses and organizations must develop strategies that will help them compete in an increasingly virtual world. College stores experience change from all sides: new course material formats, evolving student and customer expectations, and recent campus and state initiatives. How can your store not only compete but thrive in this new world of retail giants?

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4 Ways Campus Stores Maximize Local Vendor Partnerships

Posted by Lori Reese on 1/21/20 7:00 AM

Partnerships with local vendors help campus stores provide a retail customer experience that sets them apart from competitors. Produce from local farmers, coffee from a local hang-out or crafts from regional artisans can transform a visit to your store into a shopping experience that inspires word of mouth, repeat visits and customer loyalty. Here’s how four collegiate retailers maximize local vendor partnerships.

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