Every store has to make sales. That’s the bottom line. Time is, in fact, money in a retail environment. There is rarely a day that it’s convenient to read an article expatiating about the 54 products your college store has to have to grow in 2017. It’s even less realistic to implement many of those ideas. Not only can they be expensive, but how long would it take to train your employees on a completely new system? In the end, will the costs of the endeavor outweigh the rewards?
It saves more than time. It saves the life of your store. With Advanced Retail Center, Arc, from MBS Systems, you have more time and energy for customers, for training associates and for ensuring your store is a campus destination.
Text messaging, email, website, phone, mail, apps, chat, social media, advertisements, in the age of information communication shouldn’t be difficult. The many options for how we speak with one another haven’t made communication simpler. Instead, they have created a cloud of noise that is difficult to maneuver through. How can you ensure your message reaches your specific audience?
Good news at last: Back-to-school retail sales will increase 4% this year, according to eMarketer Retail. The time is ripe to set up displays, target items for markdown and put the word out. Embrace the back-to-school spirit.
The MBS Microsoft Surface Pro Mobile POS offers more than an opportunity to conduct sales beyond your store. With the complete MBS Systems software loaded onto the state-of-the-art hardware, it’s a chance to increase productivity — and jettison your store ahead of the competition.
When digital publishing became widely available, the major publishers ignored it. Then eBooks started making headlines, and the industry began to grow at incredible rates. Still, traditional publishers were slow to react. The consensus was that publishers had “five years” to get in front of the issue even though they were already five years behind.
Retail markets have peaks and valleys in customer traffic. Turning the slower months into growth for your college store can be the difference between an average year and a great year. However, this is easier said than done. Start with developing a plan for the slower months. Sometimes the tried-and-true events work best. People know what to expect and how everything works. That same familiarity, though, can be an antithesis of excitement. This year, embrace change and do something you have never done before.
Course materials play a pivotal role in student success. Whether or not students have their materials by the start of class can have a significant impact on their ability to keep up with the course. It also affects how teachers are able to do their job. How have the recent changes in the educational landscape influenced course materials and students’ expectations?
College stores are caught between two worlds: education and retail. Maintaining retails sales is imperative to the success of the business, but so is being a part of the campus community and building student trust. Finding balance between the two can be a challenge, but one way to accomplish this is to rebrand your college store as a retail destination — a place students want to be and spend time. Making small changes to the store environment can make the space more inviting to students and encourage them to spend more time within your walls.