Foreword Online

Ideas, information and industry news for collegiate retailers



Communicating With Faculty About Early Adoptions

Posted by Liz Schulte on 12/11/17 5:30 AM

As spring rolls in course material adoptions come back to the forefront of concerns. Finding ways to communicate the importance of early adoptions to faculty can be a challenge. Are you doing enough? Are you doing too much? Students, faculty and college stores benefit from working together. Finding that happy medium where the faculty is informed enough to understand the importance to the student and the store, but does not feel harassed about the subject requires finesse. Here are four best practices when building professional relationships that will create a lasting rapport.

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Last Minute Holiday Promotion Ideas You Need

Posted by Liz Schulte on 11/30/17 5:30 AM

December is to shopping what Halloween is to candy. While it is a busy season for college stores, it is also the perfect time to take advantage of the shopping spirit and run a holiday sale. That’s why we have compiled some last-minute holiday promotion ideas to increase foot traffic in your store.

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Catastrophe: What Happens When the POS Goes Down?

Posted by Lori Reese on 10/20/17 5:30 AM

Let’s say you have the nation’s most beautiful omnichannel college store set-up: a bricks-and-mortar offering that draws traffic with a café and lounge chairs, an app with vibrant color photos of your spirit wear and gifts, and a website students can access from any device.

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Spotlight: Kelly Jones It All Comes Back to Service

Posted by Lori Reese on 9/5/17 5:30 AM

MBS Direct Executive Director of Client Services, Kelly Jones, has been helping educators find course materials solutions since 2002. We sat down with her to discuss the latest challenges in education, the reason more schools are investing in hybrid solutions and the future of the textbook industry.

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A Festival of Silly Tricks and Sensational Treats

Posted by Lori Reese on 9/1/17 5:30 AM

October on college campuses brings crisp weather, costumes, candy and, of course, parties. Tap into the celebratory mood with a contest and event you can host any night of the month.

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Blink, Laugh, Share, Forget

Posted by Lori Reese on 8/22/17 5:30 AM
Those four words capture Generation Z in a nutshell, according to marketing consultancy The Future Company. The age group born between 1995 and 2015 will comprise more than a third of the US population by 2020.

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Lane Community College’s Titan Store Scores Big With Convenient Food

Posted by Lori Reese on 7/31/17 5:30 AM

For Titan Store Director of Retail Services Tony Sanjume, watching sales data, mining the numbers and thinking strategically about merchandise trends are critical to staying current among Lane Community College’s 8,000-plus students. In recent years, the Eugene, Oregon store has met the challenges facing all college stores head on — launching a food division that now rivals the school supplies division in earnings.

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Reclaim Hours and Energy With Arc

Posted by Lori Reese on 7/26/17 5:30 AM

It saves more than time. It saves the life of your store. With Advanced Retail Center, Arc, from MBS Systems, you have more time and energy for customers, for training associates and for ensuring your store is a campus destination.  

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How to Capitalize on the Back-to-School Boon

Posted by Lori Reese on 6/21/17 5:30 AM

Good news at last: Back-to-school retail sales will increase 4% this year, according to eMarketer Retail. The time is ripe to set up displays, target items for markdown and put the word out. Embrace the back-to-school spirit.

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Cost Savings Through Scale

Posted by Liz Schulte on 6/20/17 5:30 AM

College stores are in a hard position. Stuck in the middle, everyone wants something. Students want lower costs. Faculty want their students to have their books in time for class. Administration wants to see the store make a profit. Making all three channels happy isn’t an easy task. Utilizing the principle of economy of scale can help you achieve that.

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