Foreword Online

Ideas, information and industry news for collegiate retailers

College Store Marketing Content Calendar Template

Posted by Liz Schulte on 8/30/21 6:30 AM
Topics: bookstore events, college bookstore marketing, college bookstore social media

Simplify your college store marketing this year with a marketing calendar that reminds you of important dates and helps plan store events. We have prepared a customizable marketing template to help you get started. Remember to add the dates that are specific to your store and campus.


This template gives you an example of how you could use the content calendar throughout the year. We have included sales and events that link to Foreword Online marketing plans. We have also included a suggested marketing timeline for those events. Use the examples as a template for your own events or adopt and adapt any event listed to fit with your store priorities. Also, keep in mind that most in-store events could also be adapted to work online as well.

>> Learn how to create a college store retail marketing calendar

Finally, we have some holidays as well as random celebration days that could inspire fun social media posts throughout the year. For more ideas about how to boost your social media efforts, download the 2021-2022 College Store Social Media Marketing Guide.


Download the 2021-2022 College Store Social Media Marketing Guide white paper  to learn simple ways you can promote your store, streamline posting and improve  engagement. Download Now  


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