Simplify your college store marketing this year with a marketing calendar that reminds you of important dates and helps plan store events. We have prepared a customizable marketing template to help you get started. Remember to add the dates that are specific to your store and campus.
▶ Download the College Store Marketing Content Calendar Template now!
This template gives you an example of how you could use the content calendar throughout the year. We have included sales and events that link to Foreword Online marketing plans. We have also included a suggested marketing timeline for those events. Use the examples as a template for your own events or adopt and adapt any event listed to fit with your store priorities. Also, keep in mind that most in-store events could also be adapted to work online as well.
Finally, we have some holidays as well as random celebration days that could inspire fun social media posts throughout the year. For more ideas about how to boost your social media efforts, download the 2021-2022 College Store Social Media Marketing Guide.