Have you ever bought clothing online and it didn’t fit like you expected? There simply isn’t one body type that represents all students. Purchasing clothing online can often feel like rolling the dice because the images and models you most often see do not represent you or your body type. The importance of eCommerce sales has only grown due to recent events. This fall consider adding more body inclusivity to your website to inspire more sales.
As summer rush approached, Hagerstown Community College Bookstore Manager Tammy Crockett knew there was a way the store could continue to serve students, keep them safe and give them convenient, one-stop shopping. By holding a drive-up rush event, the store could provide students with everything they might need to start a new term and save them shipping costs.
Every year the University of Utah Campus Store holds a large Apple® sale in their store. This year, unable to open the store to customers, they decided to do the next best thing: take the event online. The official order pickup event was held from May 4-8. However, the store began taking preorders three weeks before the official event. The end result: more than $1 million in sales.
The University of Maryland Baltimore County Bookstore is working hard to adapt and adjust to current conditions. We recently spoke with UMBC Bookstore Director Erin McGonigle to find out how they engage students, increase eCommerce sales, improve their omnichannel presence and promote the UMBC community.
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