Foreword Online

Ideas, information and industry news for collegiate retailers



Drive-through Rush Boosts Sales at Hagerstown Community College Bookstore

Posted by Liz Schulte on 6/29/20 6:45 AM

As summer rush approached, Hagerstown Community College Bookstore Manager Tammy Crockett knew there was a way the store could continue to serve students, keep them safe and give them convenient, one-stop shopping. By holding a drive-up rush event, the store could provide students with everything they might need to start a new term and save them shipping costs.

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University of Utah Campus Store’s Curbside Sale Event Brought in More Than $1 Million

Posted by Liz Schulte on 6/15/20 6:00 AM

Every year the University of Utah Campus Store holds a large Apple® sale in their store. This year, unable to open the store to customers, they decided to do the next best thing: take the event online. The official order pickup event was held from May 4-8. However, the store began taking preorders three weeks before the official event. The end result: more than $1 million in sales.

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UMBC Bookstore Increases Online Sales With Savvy Marketing

Posted by Liz Schulte on 5/11/20 6:00 AM

The University of Maryland Baltimore County Bookstore is working hard to adapt and adjust to current conditions. We recently spoke with UMBC Bookstore Director Erin McGonigle to find out how they engage students, increase eCommerce sales, improve their omnichannel presence and promote the UMBC community.

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