--- title: MBS Foreword | college bookstore marketing description: college bookstore marketing | Ideas, information and industry news for collegiate retailers --- - [Home](https://foreword.mbsbooks.com) - [View All Posts](https://foreword.mbsbooks.com/all) - [Visit mbsbooks.com](https://www.mbsbooks.com/) [![MBS Foreword](https://foreword.mbsbooks.com/hs-fs/hubfs/Foreword_Online/logos/fo-logo-whiteblue-400x87-nj-26080601.png?width=400&name=fo-logo-whiteblue-400x87-nj-26080601.png "MBS Foreword")](https://foreword.mbsbooks.com) # Ideas, information and industry news for collegiate retailers ### Articles tagged "College-bookstore-marketing" ## [Winter Blues Buster Events](https://foreword.mbsbooks.com/winter-blues-buster-events) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 2/9/26, 12:42 PM Topics: [bookstore events](https://foreword.mbsbooks.com/topic/bookstore-events), [student engagement](https://foreword.mbsbooks.com/topic/student-engagement), [college bookstore marketing](https://foreword.mbsbooks.com/topic/college-bookstore-marketing) Long, cold, dreary winter days can seem to drag on forever. Turn your campus store into a welcome escape from the winter gloom by hosting one (or more) of these Winter Blues Buster events designed to boost foot traffic, lift spirits, and highlight seasonal merchandise. [Read More](https://foreword.mbsbooks.com/winter-blues-buster-events) ## [Best Practices to Effectively Communicate With Students](https://foreword.mbsbooks.com/best-practices-to-effectively-communicate-with-students) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 7/28/25, 6:00 AM Topics: [college store management system](https://foreword.mbsbooks.com/topic/college-store-management-system), [college bookstore marketing](https://foreword.mbsbooks.com/topic/college-bookstore-marketing), [communicating with students](https://foreword.mbsbooks.com/topic/communicating-with-students) Remind new and returning students why the campus store is the best place to find all of their course materials this fall. Increase rush foot traffic and maximize your store’s competitive advantages with clear, concise and consistent communication. [Read More](https://foreword.mbsbooks.com/best-practices-to-effectively-communicate-with-students) ## [Give Students a Better In-store and Online Experience](https://foreword.mbsbooks.com/give-students-a-better-in-store-and-online-experience) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 10/28/24, 6:45 AM Topics: [college store system](https://foreword.mbsbooks.com/topic/college-store-system), [college bookstore marketing](https://foreword.mbsbooks.com/topic/college-bookstore-marketing), [college bookstore ecommerce](https://foreword.mbsbooks.com/topic/college-bookstore-ecommerce) A great retail experience can change how a customer perceives a store and its brand. However, in a campus store, the impact of a student’s experience with your store extends beyond the walls and brand of your store. It also changes how students view your entire campus. [Read More](https://foreword.mbsbooks.com/give-students-a-better-in-store-and-online-experience) ## [How Is Collegiate Retail Evolving in 2024?](https://foreword.mbsbooks.com/how-is-collegiate-retail-evolving-in-2024) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 8/26/24, 7:00 AM Topics: [collegiate retail](https://foreword.mbsbooks.com/topic/collegiate-retail), [college bookstore industry trends](https://foreword.mbsbooks.com/topic/college-bookstore-industry-trends), [college bookstore marketing](https://foreword.mbsbooks.com/topic/college-bookstore-marketing) The retail industry isn’t stagnant. Trends come and go, and as technology progresses forward, customer expectations can also evolve. Which trends are most important for college stores right now? Let’s look at five retail trends that could have the biggest impact on your college store before the end of this year. [Read More](https://foreword.mbsbooks.com/how-is-collegiate-retail-evolving-in-2024) ## [Create Consistent Communication About Rental Returns](https://foreword.mbsbooks.com/create-consistent-communication-about-rental-returns) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 12/11/23, 6:15 AM Topics: [textbook rental](https://foreword.mbsbooks.com/topic/textbook-rental), [college bookstore marketing](https://foreword.mbsbooks.com/topic/college-bookstore-marketing), [communicating with students](https://foreword.mbsbooks.com/topic/communicating-with-students) As you know, over the course of the term, many students have probably forgotten which books they bought and which books they rented from the college store. Sending students consistent and frequent communication about rental returns can help your store get more books back. [Read More](https://foreword.mbsbooks.com/create-consistent-communication-about-rental-returns) ## [How to Expand Your Campus Store’s Retail Reach](https://foreword.mbsbooks.com/how-to-expand-your-campus-stores-retail-reach) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 8/15/22, 6:30 AM Topics: [college bookstore marketing](https://foreword.mbsbooks.com/topic/college-bookstore-marketing), [campus bookstore marketing](https://foreword.mbsbooks.com/topic/campus-bookstore-marketing), [college bookstore social media](https://foreword.mbsbooks.com/topic/college-bookstore-social-media) Increasing in-store traffic and web traffic are essential to expanding the store’s market share and reintroducing students to the benefits of shopping locally. So, how can your store effectively expand its reach now and in the future? [Read More](https://foreword.mbsbooks.com/how-to-expand-your-campus-stores-retail-reach) ## [What Reminders Should You Send to Students This Term?](https://foreword.mbsbooks.com/what-reminders-should-you-send-to-students-this-term) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 1/3/22, 9:00 AM Topics: [Marketing to Students](https://foreword.mbsbooks.com/topic/marketing-to-students), [college bookstore industry trends](https://foreword.mbsbooks.com/topic/college-bookstore-industry-trends), [college bookstore marketing](https://foreword.mbsbooks.com/topic/college-bookstore-marketing) Soon, students will return to campus for a new term. Now is a good time to start preparing your spring term student messaging to remind students about the services available to them through the campus store. We have collected a few ideas to help you get started. [Read More](https://foreword.mbsbooks.com/what-reminders-should-you-send-to-students-this-term) ## [College Store Marketing Content Calendar Template](https://foreword.mbsbooks.com/college-store-marketing-content-calendar-template) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 8/30/21, 6:30 AM Topics: [bookstore events](https://foreword.mbsbooks.com/topic/bookstore-events), [college bookstore marketing](https://foreword.mbsbooks.com/topic/college-bookstore-marketing), [college bookstore social media](https://foreword.mbsbooks.com/topic/college-bookstore-social-media) Simplify your college store marketing this year with a marketing calendar that reminds you of important dates and helps plan store events. We have prepared a customizable marketing template to help you get started. Remember to add the dates that are specific to your store and campus. [Read More](https://foreword.mbsbooks.com/college-store-marketing-content-calendar-template) ## [5 Ways Student Employees Can Help With College Store Social Media](https://foreword.mbsbooks.com/student-employees-help-with-college-store-social-media) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 8/23/21, 6:15 AM Topics: [college bookstore marketing](https://foreword.mbsbooks.com/topic/college-bookstore-marketing), [college bookstore social media](https://foreword.mbsbooks.com/topic/college-bookstore-social-media), [bookstore marketing plan](https://foreword.mbsbooks.com/topic/bookstore-marketing-plan) College stores can benefit from using social media to market to students. However, finding the time each day, week and month to fully maintain your social media pages can be a challenge. One way college store managers can maintain a robust social media presence without taking on a lot of extra work is to recruit student help. [Read More](https://foreword.mbsbooks.com/student-employees-help-with-college-store-social-media) ## [Tips for Making Merchandise Stand Out](https://foreword.mbsbooks.com/tips-for-making-merchandise-stand-out) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 6/2/21, 6:00 AM Topics: [college bookstore marketing](https://foreword.mbsbooks.com/topic/college-bookstore-marketing), [college bookstore ecommerce](https://foreword.mbsbooks.com/topic/college-bookstore-ecommerce), [college store website](https://foreword.mbsbooks.com/topic/college-store-website) How can college stores enhance customers’ eCommerce experience? By offering shoppers filter options and recommendations, it is easier for site visitors to choose the best merchandise for them. At the MBS Spring Forums Systems Training event, college stores learned about MBS’ website tools that can help make merchandise stand out. [Read More](https://foreword.mbsbooks.com/tips-for-making-merchandise-stand-out) [View All Posts](https://foreword.mbsbooks.com/all) ### Subscribe for updates ### Share your experience [Contact our editorial team](mailto:mktgserv@mbsbooks.com?Subject=Foreword) to set up an interview or to contribute a guest post. ### Most popular posts ### Most popular topics - [college bookstore industry trends (60)](https://foreword.mbsbooks.com/topic/college-bookstore-industry-trends) - [campus bookstore marketing (29)](https://foreword.mbsbooks.com/topic/campus-bookstore-marketing) - [wholesale textbook ordering (28)](https://foreword.mbsbooks.com/topic/wholesale-textbook-ordering) - [textbook industry trends (27)](https://foreword.mbsbooks.com/topic/textbook-industry-trends) - [college bookstore system (25)](https://foreword.mbsbooks.com/topic/college-bookstore-system) #### Contact MBS **Customer Service** 800-325-0530 cserv@mbsbooks.com **Order Processing** 800-325-0577 [![Go to mbsbooks.com](https://foreword.mbsbooks.com/hs-fs/hubfs/Foreword_Online/logos/fo-mbs-logo-footer-240116-1.png?width=103&name=fo-mbs-logo-footer-240116-1.png "Go to mbsbooks.com")](http://www.mbsbooks.com/) #### Stay Connected With Us As MBS’ signature publication, Foreword is dedicated to offering daily industry insight and cutting-edge news that keep college retailers ahead of the curve. 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