---
title: MBS Foreword | college bookstore social media
description: college bookstore social media | Ideas, information and industry news for collegiate retailers
---

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# Ideas, information and industry news for collegiate retailers

### Articles tagged "College-bookstore-social-media"

## [3 Social Media Trends to Engage Students in 2024](https://foreword.mbsbooks.com/3-social-media-trends-to-engage-students-in-2024)

 Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 3/11/24, 6:15 AM

 Topics: [marketing to college students](https://foreword.mbsbooks.com/topic/marketing-to-college-students), [campus bookstore marketing](https://foreword.mbsbooks.com/topic/campus-bookstore-marketing), [college bookstore social media](https://foreword.mbsbooks.com/topic/college-bookstore-social-media)

Social media is an ever-changing medium. What is considered “in” one year may be obsolete by the next. Today, let's take a look at some of the 2024 top social media trends and how college stores can utilize them to better reach students.

[Read More](https://foreword.mbsbooks.com/3-social-media-trends-to-engage-students-in-2024)

## [Improve Your Store’s Social Media Engagement](https://foreword.mbsbooks.com/improve-your-stores-social-media-engagement)

 Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 9/26/22, 6:30 AM

 Topics: [social media marketing](https://foreword.mbsbooks.com/topic/social-media-marketing), [marketing to college students](https://foreword.mbsbooks.com/topic/marketing-to-college-students), [college bookstore social media](https://foreword.mbsbooks.com/topic/college-bookstore-social-media)

Social media is a very simple, cost-effective way to engage students with the bookstore. In a perfect world, you would post on your store’s social media account and all of your followers would see and remember the content you post. Better yet, they would heart the post and leave a comment, and maybe even share the information with their friends who don’t follow you. However, as we all know, that is not the reality. So, how can stores get customers to follow and interact with them on social media?

[Read More](https://foreword.mbsbooks.com/improve-your-stores-social-media-engagement)

## [How to Expand Your Campus Store’s Retail Reach](https://foreword.mbsbooks.com/how-to-expand-your-campus-stores-retail-reach)

 Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 8/15/22, 6:30 AM

 Topics: [college bookstore marketing](https://foreword.mbsbooks.com/topic/college-bookstore-marketing), [campus bookstore marketing](https://foreword.mbsbooks.com/topic/campus-bookstore-marketing), [college bookstore social media](https://foreword.mbsbooks.com/topic/college-bookstore-social-media)

Increasing in-store traffic and web traffic are essential to expanding the store’s market share and reintroducing students to the benefits of shopping locally. So, how can your store effectively expand its reach now and in the future?

[Read More](https://foreword.mbsbooks.com/how-to-expand-your-campus-stores-retail-reach)

## [5 Best Practices to Improve Student Engagement With the Campus Store](https://foreword.mbsbooks.com/5-best-practices-to-improve-student-engagement-with-the-campus-store)

 Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 8/1/22, 7:00 AM

 Topics: [marketing for college bookstores](https://foreword.mbsbooks.com/topic/marketing-for-college-bookstores), [campus bookstore marketing](https://foreword.mbsbooks.com/topic/campus-bookstore-marketing), [college bookstore social media](https://foreword.mbsbooks.com/topic/college-bookstore-social-media)

What advantages set the campus store apart from its competitors? Campus stores have direct access to students, exclusive channels of communication, the largest variety of payment methods, more innate trust and a mission that extends beyond retail. Let’s take a look at the five specific ways your store can build student engagement.

[Read More](https://foreword.mbsbooks.com/5-best-practices-to-improve-student-engagement-with-the-campus-store)

## [College Store Marketing Content Calendar Template](https://foreword.mbsbooks.com/college-store-marketing-content-calendar-template)

 Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 8/30/21, 6:30 AM

 Topics: [bookstore events](https://foreword.mbsbooks.com/topic/bookstore-events), [college bookstore marketing](https://foreword.mbsbooks.com/topic/college-bookstore-marketing), [college bookstore social media](https://foreword.mbsbooks.com/topic/college-bookstore-social-media)

Simplify your college store marketing this year with a marketing calendar that reminds you of important dates and helps plan store events. We have prepared a customizable marketing template to help you get started. Remember to add the dates that are specific to your store and campus.

[Read More](https://foreword.mbsbooks.com/college-store-marketing-content-calendar-template)

## [5 Ways Student Employees Can Help With College Store Social Media](https://foreword.mbsbooks.com/student-employees-help-with-college-store-social-media)

 Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 8/23/21, 6:15 AM

 Topics: [college bookstore marketing](https://foreword.mbsbooks.com/topic/college-bookstore-marketing), [college bookstore social media](https://foreword.mbsbooks.com/topic/college-bookstore-social-media), [bookstore marketing plan](https://foreword.mbsbooks.com/topic/bookstore-marketing-plan)

College stores can benefit from using social media to market to students. However, finding the time each day, week and month to fully maintain your social media pages can be a challenge. One way college store managers can maintain a robust social media presence without taking on a lot of extra work is to recruit student help.

[Read More](https://foreword.mbsbooks.com/student-employees-help-with-college-store-social-media)

## [How to Create a College Store Retail Marketing Calendar](https://foreword.mbsbooks.com/how-to-create-a-college-store-retail-marketing-calendar)

 Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 8/9/21, 6:30 AM

 Topics: [campus bookstore marketing](https://foreword.mbsbooks.com/topic/campus-bookstore-marketing), [college bookstore social media](https://foreword.mbsbooks.com/topic/college-bookstore-social-media), [campus bookstore retail](https://foreword.mbsbooks.com/topic/campus-bookstore-retail)

One thing college store managers could use is more time. With limited resources, diminished staff and a busy schedule, finding time to do all of the tasks that need to be completed can be daunting. It is easy for non-essential jobs to slip through the cracks like keeping up with your store’s marketing efforts. However, by streamlining duties you can ensure that your store has a strong marketing plan for the entire year that can be delegated and easily implemented. With the help of a retail marketing calendar, you can plan your store’s efforts on a month-to-month or year-to-year basis.

[Read More](https://foreword.mbsbooks.com/how-to-create-a-college-store-retail-marketing-calendar)

## [How to Help Students Understand the Importance of Course Materials Marketing Plan](https://foreword.mbsbooks.com/how-to-help-students-understand-the-importance-of-course-materials-marketing-plan)

 Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 1/6/21, 6:30 AM

 Topics: [textbook industry trends](https://foreword.mbsbooks.com/topic/textbook-industry-trends), [college bookstore social media](https://foreword.mbsbooks.com/topic/college-bookstore-social-media), [bookstore marketing plan](https://foreword.mbsbooks.com/topic/bookstore-marketing-plan)

Students who are prepared for their classes have a better chance of mastering the subject, especially with the rise of online learning. Why are so many students choosing not to purchase course materials? The usual reasons are the cost is too high, the professor doesn’t use the book or the student has heard from friends that the book isn’t necessary for the course. With many schools relying on online learning, course materials are more important than ever to student success. So, how can the bookstore help students understand the importance of course materials?

[Read More](https://foreword.mbsbooks.com/how-to-help-students-understand-the-importance-of-course-materials-marketing-plan)

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