Foreword Online

Ideas, information and industry news for collegiate retailers



College Store Marketing Content Calendar Template

Posted by Liz Schulte on 8/30/21 6:30 AM

Simplify your college store marketing this year with a marketing calendar that reminds you of important dates and helps plan store events. We have prepared a customizable marketing template to help you get started. Remember to add the dates that are specific to your store and campus.

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5 Ways Student Employees Can Help With College Store Social Media

Posted by Liz Schulte on 8/23/21 6:15 AM

College stores can benefit from using social media to market to students. However, finding the time each day, week and month to fully maintain your social media pages can be a challenge. One way college store managers can maintain a robust social media presence without taking on a lot of extra work is to recruit student help.

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How to Create a College Store Retail Marketing Calendar

Posted by Liz Schulte on 8/9/21 6:30 AM

One thing college store managers could use is more time. With limited resources, diminished staff and a busy schedule, finding time to do all of the tasks that need to be completed can be daunting. It is easy for non-essential jobs to slip through the cracks like keeping up with your store’s marketing efforts. However, by streamlining duties you can ensure that your store has a strong marketing plan for the entire year that can be delegated and easily implemented. With the help of a retail marketing calendar, you can plan your store’s efforts on a month-to-month or year-to-year basis.

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How to Help Students Understand the Importance of Course Materials Marketing Plan

Posted by Liz Schulte on 1/6/21 6:30 AM

Students who are prepared for their classes have a better chance of mastering the subject, especially with the rise of online learning. Why are so many students choosing not to purchase course materials? The usual reasons are the cost is too high, the professor doesn’t use the book or the student has heard from friends that the book isn’t necessary for the course. With many schools relying on online learning, course materials are more important than ever to student success. So, how can the bookstore help students understand the importance of course materials?

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Spotlight: Salisbury University Bookstore’s Tips for Strong Social Media Engagement

Posted by Liz Schulte on 10/5/20 6:00 AM

Social media can help drive store traffic (both in-store and online), and it can even be an additional revenue stream for your college store. That’s why it is worth devoting time to strengthen your social media presence and maximize student engagement. We recently sat down with Salisbury University Bookstore’s Merchandiser Bryan Hailey and Merchandiser Emily Davis to discuss their store’s approach to social media marketing.

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There Is an Online Sales Opportunity Your Store May Be Missing: Social Media

Posted by Liz Schulte on 5/20/20 6:00 AM

Did you know that on sites like Instagram and Facebook students can make online purchases from your store? Setting up these additional sales channels is relatively simple and could result in more sales for the store.

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