Foreword Online

Ideas, information and industry news for collegiate retailers



How to Help Students Understand the Importance of Course Materials Marketing Plan

Posted by Liz Schulte on 1/6/21 6:30 AM

Students who are prepared for their classes have a better chance of mastering the subject, especially with the rise of online learning. Why are so many students choosing not to purchase course materials? The usual reasons are the cost is too high, the professor doesn’t use the book or the student has heard from friends that the book isn’t necessary for the course. With many schools relying on online learning, course materials are more important than ever to student success. So, how can the bookstore help students understand the importance of course materials?

Read More

Spotlight: Salisbury University Bookstore’s Tips for Strong Social Media Engagement

Posted by Liz Schulte on 10/5/20 6:00 AM

Social media can help drive store traffic (both in-store and online), and it can even be an additional revenue stream for your college store. That’s why it is worth devoting time to strengthen your social media presence and maximize student engagement. We recently sat down with Salisbury University Bookstore’s Merchandiser Bryan Hailey and Merchandiser Emily Davis to discuss their store’s approach to social media marketing.

Read More

There Is an Online Sales Opportunity Your Store May Be Missing: Social Media

Posted by Liz Schulte on 5/20/20 6:00 AM

Did you know that on sites like Instagram and Facebook students can make online purchases from your store? Setting up these additional sales channels is relatively simple and could result in more sales for the store.

Read More

Subscribe for updates

Share your experience

Contact our editorial team to set up an interview or to contribute a guest post.

Most popular posts