With another rush just around the corner, now is a good time to start thinking about how you can further streamline processes in your college store. We recently spoke with Jennifer Thomas, Director of Bookstore Operations, WCU Bookstore, to learn how her store streamlines order pickup with limited store occupancy and how they use their loyalty program to promote foot traffic all year.
How do search engines determine whether or not to direct traffic to your site? Physical location, search terms, products, ratings, clicks, etc. all impact where your college store ends up in the search results. However, there are things you can do to help boost where you fall in the search results. It is called Search Engine Optimization (SEO).
Once again, a new term is upon us and it is likely that most college stores will be directing as much student traffic online as possible. How is rush different online and how can you be sure that students continue to have the level of service from the store that they expect? We have collected three tips to help boost your rush this term.
How will you encourage online sales this holiday season? With many students possibly not coming back after Thanksgiving, it is important to have a plan to help drive traffic to your website. We have put together five ideas to help you engage customers and drive website traffic.
Creating word of mouth and inspiring customer traffic are essential to a sale’s success. Traditional in-store sales and online sales have a lot of similarities. Both require marketing, social media and a prepared staff. However, there are a few things you can do to ensure your online sale goes smoothly and improve results.
Did you know that on sites like Instagram and Facebook students can make online purchases from your store? Setting up these additional sales channels is relatively simple and could result in more sales for the store.
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