Foreword Online

Ideas, information and industry news for collegiate retailers



Optimizing SEO on Your College Store Website

Posted by Liz Schulte on 1/20/21 7:00 AM

How do search engines determine whether or not to direct traffic to your site? Physical location, search terms, products, ratings, clicks, etc. all impact where your college store ends up in the search results. However, there are things you can do to help boost where you fall in the search results. It is called Search Engine Optimization (SEO).

Read More

Three Customer Service Tips for an eCommerce Rush

Posted by Liz Schulte on 1/13/21 6:30 AM

Once again, a new term is upon us and it is likely that most college stores will be directing as much student traffic online as possible. How is rush different online and how can you be sure that students continue to have the level of service from the store that they expect? We have collected three tips to help boost your rush this term.

Read More

Five Online Campus Bookstore Promotions for the Holidays

Posted by Liz Schulte on 12/2/20 6:30 AM

How will you encourage online sales this holiday season? With many students possibly not coming back after Thanksgiving, it is important to have a plan to help drive traffic to your website. We have put together five ideas to help you engage customers and drive website traffic.

Read More

5 Simple Ways to Boost Online Promotions

Posted by Liz Schulte on 9/23/20 6:30 AM

Creating word of mouth and inspiring customer traffic are essential to a sale’s success. Traditional in-store sales and online sales have a lot of similarities. Both require marketing, social media and a prepared staff. However, there are a few things you can do to ensure your online sale goes smoothly and improve results.

Read More

There Is an Online Sales Opportunity Your Store May Be Missing: Social Media

Posted by Liz Schulte on 5/20/20 6:00 AM

Did you know that on sites like Instagram and Facebook students can make online purchases from your store? Setting up these additional sales channels is relatively simple and could result in more sales for the store.

Read More

Subscribe for updates

Share your experience

Contact our editorial team to set up an interview or to contribute a guest post.

Most popular posts