It’s always a good time to increase store traffic. With the holiday season coming up, people already have a good excuse to shop, so make sure your store is part of their shopping plan.
It’s always a good time to increase store traffic. With the holiday season coming up, people already have a good excuse to shop, so make sure your store is part of their shopping plan.
Across retail, sales naturally decrease in the summer months. People spend more time outside, they are traveling, and in general, they are spending less time in stores or online. This can be especially true for collegiate retail. The majority of your on-campus customer base has left for the summer. However, there are still ways college stores can work to counteract that summer slowdown. Here are a few ideas.
The college store supports the campus community in many ways. Klamath Community College Bookstore and Library partnered together to create and support a monthly Heritage Reading program. We recently spoke with Carly Gilder, Bookstore Manager, Klamath Community College Bookstore, to learn more about its Heritage Reading program and how it was successfully implemented.
Course materials are an essential part of the learning process and help secure academic success. This term, remind students why it is important to get their course materials and share a few tips about how they can save money buying from the college store.
When students want to purchase course materials or emblematic merchandise, is your college store the first choice that comes to mind? How do students view the campus store? These questions are why it is important to strengthen your store’s omnichannel brand experience.
Summer is a fantastic time to clear out old or dated inventory to make room for your new fall merchandise. However, summer also means fewer people on campus which leads to less foot traffic for in-store sales. To maximize store traffic this summer, offer shoppers great bargains online and in-store.
In 2020, Mount Aloysius College Bookstore once again saw an increase in textbook and merchandise sales. This relatively small college store with one full-time employee has been able to make smart updates to its website, procedures and offerings that have resulted in regaining market share.
COVID-19 has changed the way college stores across the nation operate. Adapting to current conditions and new restrictions, college stores have found ways to work within this new normal. Southeast Technical College Bookstore has taken the challenges they face and used them to improve customer service and add more convenient options for students. Bookstore Manager Jason Skiff recently spoke with us about the changes the store has made to prepare for fall.
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