How did college stores continue to serve campuses and students during a worldwide pandemic? We interviewed numerous stores about their response to the coronavirus, focusing on three areas: eCommerce, textbooks and campus service. Download the Guide to Quickly Adapting Your Store to Improve Online and In-store Service to hear about the updates stores made to continue to be competitive in a rapidly changing environment.
In this guide, you will learn how campus stores met the unprecedented industry challenges they faced head on. We share real, practical advice from college stores. Some of the stores we have spoken with are still closed to foot traffic while others have never closed their doors, acting as a campus hub for students.
“Recently, I recorded my screen and posted a video that walks students through the process start to finish. I started with the registrar link and went all the way through the checkout so students can feel comfortable with placing an online order from the NWTC Bookstore. We posted the video on the front page of our website because we anticipate getting a lot of phone calls asking how to get started. It’s not that we don’t want to talk to students, but we only have so many resources. Being able to offer students a convenient way to answer the question and save time definitely helps us and them. With the increased prevalence of eBooks this term, I also created a video about how to access digital textbooks. We are helping students by giving them the tools they will need to work with us,” said NWTC Bookstore and The Buzz Coffee Shop Manager Gretchen Bonnema.
Learn from the experiences of other college stores as you plan for the spring term. Download the Guide to Quickly Adapting Your Store to Improve Online Sales today.
