How did college stores continue to serve campuses and students during a worldwide pandemic? We interviewed numerous stores about their response to the coronavirus, focusing on three areas: eCommerce, textbooks and campus service. Download the Guide to Quickly Adapting Your Store to Improve Online and In-store Service to hear about the updates stores made to continue to be competitive in a rapidly changing environment.
Since the end of March, college stores have had to make quick adjustments to meet the unprecedented demands created by COVID-19. As the San Joaquin Delta College campus responded to the pandemic, the Delta College Bookstore stepped up with a plan to safely offer students a centralized location to return and pick up materials.
College stores have always been able to offer students and the campus community a more personal experience than online competitors. As more shopping moves online due to COVID-19, how can college stores continue to stand apart? The Morehead State University Store emphasizes community and offers a personal touch to online orders that encourages customers to come back again and again.
Even in the midst of a shutdown, campus stores are still going above and beyond to serve their communities and offer students unparalleled support. The College Store at SUNY Potsdam in New York has made four significant changes to provide students with outstanding service and demonstrate how much they care. We recently spoke with Lyndon Lake, Director, the College Store, SUNY Potsdam, to discuss what changes he has implemented in the store and how he keeps the store part of wider campus conversations.
Customer service is a pillar of retail. With growing competition from online distributors, it’s important that campus bookstores go above and beyond when it comes to serving customers. We recently interviewed Field Marketing Territory Manager Beth Gallagher about how bookstores elevate customer service.
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