Last week, MBS held its annual Spring Forums event. System partners came together virtually to learn helpful system tips, hear store successes and access a multitude of resources. To kick off the week, the first session discussed how to strengthen college store eCommerce sites and what to avoid when working on your website redesign.
Having the support you need when you need it can make a huge difference in the day-to-day functioning of a college store. Like other college stores, the COVID-19 pandemic increased the importance of eCommerce for the Dodge City Community College Bookstore. While the store was managing all of the rapid industry changes, it was able to keep up with evolving eCommerce expectations and get a complete website refresh.
One of the most important outlets for college bookstores is the eCommerce website. As the world around us continues to change and evolve, the eCommerce site has become increasingly important to the store’s relationship with students, the campus and the outside community. In the Independent College Bookstore Industry Trends: eCommerce White Paper, we take a look at how college stores have updated eCommerce sites for the immediate market shift.
The college store website is one of the primary avenues for customers to make purchases from your store and a great way to share information with students. However, how can you attract repeat visitors to your website? One method is to keep your site fresh with ever-changing content and up-to-date information.
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