Ideas, information and industry news for collegiate retailers

What sets Twitter apart from other social media mediums is that it promotes user engagement with other users through quick messages or tweets. Twitter’s fast-paced stream of posts makes timing and quantity important factors in your profile’s success.

Twitter is most popular with those in their 20s, according to Sprout Social. This makes Twitter an excellent choice to use for promoting your campus bookstore.

“With Twitter, we also have a younger audience. There, things like humor, memes, GIFs and more casual posts do well,” Auxiliary Services Marketing Manager, GVSU Laker Store, Liza Guikema, said.

For an audience of young millennials and Gen Z, Snapchat is a great way to advertise. Snapchat gives students a seemingly more private way to stay connected. Built on instant gratification, a greater sense of privacy and whimsical filters, it quickly became a favorite social platform for students. For campus bookstores, it can be a fun way to interact with your audience. To enhance your bookstore social media, we’ve created this comprehensive guide to Snapchat specifically for college stores.

No other medium lets you share ideas, expressions of art, photography and life events like Instagram. It is the premier image-sharing site for over one billion worldwide. It also provides a digital marketing resource for campus stores. Instagram creates a space in which you can share information like upcoming events, sales and merchandise. Instagram’s like and commenting features make it easy to not only share but also engage with students. 

However, effectively using Instagram can be tricky if you’re not sure what you’re doing, so we’ve created this comprehensive guide to enhance your campus bookstore’s 2020 digital marketing.

Facebook is the largest social media website in the world.While reaching your intended audience has never been easier, it can still be difficult to engage them. We’ve put together a helpful guide on Facebook marketing for campus bookstores that will walk you through setting up an account, guide you on what kind of content to post and give you a rundown on how Facebook ads work. While many companies use Facebook to make announcements, there are a myriad of ways you can leverage it to drive students into your campus bookstore.