Foreword Online

Ideas, information and industry news for collegiate retailers



T.A. Nathan

About T.A. Nathan

T.A. Nathan is a writer, podcast producer and US Army veteran with a background in digital storytelling, SEO and Marketing.

Recent articles by T.A. Nathan

How to Reach Generation Z with Your Campus Bookstore Marketing

Posted by T.A. Nathan on 11/13/19 7:00 AM

Gen Z is filling your campus bookstores and will account for 40 percent of all your customers by the year 2020. Although millennials and Gen Z have many similarities, they respond differently to marketing tactics. We put together a comprehensive guide for college stores on how to market to Gen Z students to help your campus bookstore reach them.

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BYU Idaho Snitch Scavenger Hunt

Posted by T.A. Nathan on 11/4/19 8:00 AM

“You’re a wizard, Tim,” are the words I wish I heard when I was an eleven-year-old boy, hoping to leave the monotony of muggle life, by being whisked away to the Hogwarts School of Witchcraft and Wizardry. Unfortunately, this didn’t happen, instead a studious Ravenclaw like me ended up writing about it for Foreword Online. Our fellow wizards at BYU-Idaho reinvigorate the spirit of Harry Potter each year by throwing a Golden Snitch Scavenger Hunt. Witches and wizards across campus flock to get their hands on the golden snitch and join in the fun.

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3 Changes That Will Make Customers Fall in Love with Your Website

Posted by T.A. Nathan on 10/28/19 8:00 AM

Your website is your online business card; If you want customers to choose you as their textbook provider, it must draw them every semester. Websites are an interactive point of entry for customers to your business, so yours should be intuitive and relatable.

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Gaming: The Sport People Forget

Posted by T.A. Nathan on 10/16/19 8:00 AM

Twenty years ago, if you called video gaming a sport, people would think… why? It would sound outlandish that video games would become so prominent in society that they’re considered a professional sport. Times have changed as esports are here and they aren’t going away anytime soon. Worldwide viewer counts exceed nearly all traditional sports. The purview of gaming used to be a group of nerdy kids hanging out together in their parent’s basement with snacks and sodas, playing the latest game in a LAN party. Now gaming tournaments take place on massive stages before a cheering audience.

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Turn Your Campus Bookstore into a NaNoWriMo Workshop

Posted by T.A. Nathan on 10/9/19 9:00 AM

National Novel Writing Month (NaNoWriMo) is on the horizon. Students will flock to their pens and keyboards to work on their submission, however, one thing every NaNoWriMo participant needs is a quiet place to write. This is a great opportunity for campus bookstores to connect with students and offer helpful resources for NaNoWriMo prep.

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Arc 101 - Applications, Analysis and Maximum Productivity

Posted by T.A. Nathan on 10/2/19 8:00 AM

Arc, or Advanced Retail Center, functions as a hub managing textbook and merchandise inventory, invoice and sales processing, monthly accounting and analyzing store data. Its interface allows you to find the information you need quickly. Below, find ways to speed up your workflow with Arc.

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Squash Confusing Rental Problems with This Checklist

Posted by T.A. Nathan on 9/18/19 8:00 AM

Textbook rentals are a key part of the modern campus store, but they can get confusing. From mismatched terms to titles not scanning, rental issues can slow down sales and throw a wrench in your productivity. As an MBS POS customer we want to make sure your workflow is quick and efficient. We designed a checklist to guide you through the most common rental issues, saving you time and headaches.

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Optimize Campus Store Daily Workflow with MBS POS in 5 Easy Steps

Posted by T.A. Nathan on 9/4/19 6:53 AM

Imagine your campus store is a perfectly functional body. Your Point of Sale (POS) system is the legs of this body. When processes slow down at the POS register, the rest of the store slows with it. Sales don’t come in as swiftly, customers become restless and stress builds. The last thing you need is for your legs to stop running in the daily workflow of a campus store.

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How Gen Z Is Making Marketing Easier and Cheaper

Posted by T.A. Nathan on 9/3/19 8:10 AM

Generation Z was birthed in the infinite space of the internet and its interconnected networks of communication. With buying decisions, they have access to every review, rating and criticism of a business at their fingertips. They also have access to a wider breadth of retail choices. Your marketing has about eight seconds to win Gen Z’s attention – don’t waste it.

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