Foreword Online

Ideas, information and industry news for collegiate retailers



T.A. Nathan

About T.A. Nathan

T.A. Nathan is a writer, podcast producer and US Army veteran with a background in digital storytelling, SEO and Marketing.

Recent articles by T.A. Nathan

A Comprehensive Guide to Instagram for Campus Bookstores

Posted by T.A. Nathan on 1/15/20 6:00 AM

No other medium lets you share ideas, expressions of art, photography and life events like Instagram. It is the premier image-sharing site for over one billion worldwide. It also provides a digital marketing resource for campus stores. Instagram creates a space in which you can share information like upcoming events, sales and merchandise. Instagram’s like and commenting features make it easy to not only share but also engage with students. 

However, effectively using Instagram can be tricky if you’re not sure what you’re doing, so we’ve created this comprehensive guide to enhance your campus bookstore’s 2020 digital marketing.

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A Comprehensive Guide to Facebook for Campus Bookstores

Posted by T.A. Nathan on 1/8/20 6:00 AM

Facebook is the largest social media website in the world.While reaching your intended audience has never been easier, it can still be difficult to engage them. We’ve put together a helpful guide on Facebook marketing for campus bookstores that will walk you through setting up an account, guide you on what kind of content to post and give you a rundown on how Facebook ads work. While many companies use Facebook to make announcements, there are a myriad of ways you can leverage it to drive students into your campus bookstore.

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The Art of Organization & Scheduling of Social Media

Posted by T.A. Nathan on 12/18/19 6:00 AM

Social media is a wild beast that we are still learning how to tame. We’ve gained quite a lot of ground in the past few years with understanding how it can be used to reach audiences effectively, but still an important question arises, “How often should I post to social media?” Most professionals will tell you to post consistent, quality content as often as you can. That makes sense, but what does that mean, and how can a campus store prepare and organize a social media schedule? Use this blogpost to create a schedule that will set you on the right path for your digital marketing.

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Instagram Marketing Basics

Posted by T.A. Nathan on 12/11/19 7:00 AM

Students are using social media daily, so it’s important for your campus bookstore to be a part of how students communicate. Marketing through social media will not only make your store competitive, it will provide a trustworthy source for students to purchase their books from each session.

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How to Grow Student Engagement with a Gaming Event

Posted by T.A. Nathan on 11/27/19 6:00 AM

How can campus stores participate in the gaming market? There are many ways that you can dive into these markets, but we suggest beginning with carrying video games in the store. This gives the 70 percent of student gamers a quick and easy location for purchasing new titles. It also gives new and returning students the opportunity to grab games when they come in to purchase next term’s books. 

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How to Reach Generation Z with Your Campus Bookstore Marketing

Posted by T.A. Nathan on 11/13/19 7:00 AM

Gen Z is filling your campus bookstores and will account for 40 percent of all your customers by the year 2020. Although millennials and Gen Z have many similarities, they respond differently to marketing tactics. We put together a comprehensive guide for college stores on how to market to Gen Z students to help your campus bookstore reach them.

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BYU Idaho Snitch Scavenger Hunt

Posted by T.A. Nathan on 11/4/19 8:00 AM

“You’re a wizard, Tim,” are the words I wish I heard when I was an eleven-year-old boy, hoping to leave the monotony of muggle life, by being whisked away to the Hogwarts School of Witchcraft and Wizardry. Unfortunately, this didn’t happen, instead a studious Ravenclaw like me ended up writing about it for Foreword Online. Our fellow wizards at BYU-Idaho reinvigorate the spirit of Harry Potter each year by throwing a Golden Snitch Scavenger Hunt. Witches and wizards across campus flock to get their hands on the golden snitch and join in the fun.

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3 Changes That Will Make Customers Fall in Love with Your Website

Posted by T.A. Nathan on 10/28/19 8:00 AM

Your website is your online business card; If you want customers to choose you as their textbook provider, it must draw them every semester. Websites are an interactive point of entry for customers to your business, so yours should be intuitive and relatable.

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Gaming: The Sport People Forget

Posted by T.A. Nathan on 10/16/19 8:00 AM

Twenty years ago, if you called video gaming a sport, people would think… why? It would sound outlandish that video games would become so prominent in society that they’re considered a professional sport. Times have changed as esports are here and they aren’t going away anytime soon. Worldwide viewer counts exceed nearly all traditional sports. The purview of gaming used to be a group of nerdy kids hanging out together in their parent’s basement with snacks and sodas, playing the latest game in a LAN party. Now gaming tournaments take place on massive stages before a cheering audience.

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Turn Your Campus Bookstore into a NaNoWriMo Workshop

Posted by T.A. Nathan on 10/9/19 9:00 AM

National Novel Writing Month (NaNoWriMo) is on the horizon. Students will flock to their pens and keyboards to work on their submission, however, one thing every NaNoWriMo participant needs is a quiet place to write. This is a great opportunity for campus bookstores to connect with students and offer helpful resources for NaNoWriMo prep.

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