What sets Twitter apart from other social media mediums is that it promotes user engagement with other users through quick messages or tweets. Twitter’s fast-paced stream of posts makes timing and quantity important factors in your profile’s success.
Twitter is most popular with those in their 20s, according to Sprout Social. This makes Twitter an excellent choice to use for promoting your campus bookstore.
“With Twitter, we also have a younger audience. There, things like humor, memes, GIFs and more casual posts do well,” Auxiliary Services Marketing Manager, GVSU Laker Store, Liza Guikema, said.