The University of Pittsburgh Book Store’s Meagan Sotirokos knows how to find general merchandise that sells. She manages Maggie & Stella’s Cards & Gifts, the popular standalone giftshop adjacent to the main bookstore, University Store on Fifth. Ms. Sotirokos has developed strategies that dovetail with millennial and Gen Z shopping habits. An eclectic range of items adorns the shelves: colorful low-cost scrunchies, Lily Pulitzer® handbags, Corkcicle® cooler leather backpacks in seafoam green and more. Her curatorial buying approach helps Maggie & Stella’s deliver the enhanced retail experience customers increasingly expect from brick-and-mortar stores.