Foreword Online

Ideas, information and industry news for collegiate retailers



Lori Reese

About Lori Reese

Lori Reese has more than 15 years’ experience teaching in college and K-12 classrooms. She studied philosophy as an undergraduate at the University of Chicago, earned an MA in English and Creative Writing from Hollins University and an MFA from University of North Carolina - Greensboro. At UNCG she won the Outstanding Graduate Teaching Award and received a Fulbright to conduct research for a novel in Sri Lanka. She has taught undergraduate creative writing, composition and literature as well as seminars for the Lloyd International International Honors Program. She worked in private K-12 education for two years as an English teacher and Academic Dean.

Recent articles by Lori Reese

How Can Honesty Make Your Marketing More Powerful?

Posted by Lori Reese on 9/17/18 8:00 AM

Let’s be real. Marketing isn’t exactly a field known for honesty. In fact, most people associate the work with obfuscation, dissembling and hyperbole. And those are gentle terms. Some folks just say marketing is nice word for lying. As it turns out, research shows young people are increasingly wary of anything that resembles spin — and companies have caught onto that, developing campaigns that illicit trust with unvarnished appeals. Collegiate stores might consider using similar forms of extreme honesty when reaching out to students. Such campaigns often win a surge of long-term, loyal customers.  

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3 Ways You Need to Reach Faculty About Adoptions

Posted by Lori Reese on 9/5/18 5:30 AM

In my first week at MBS, I told a colleague something about faculty adoptions that stunned him. He was writing a blog about why it’s essential for bookstores to get all their adoptions in early.

“Impossible,” I said.

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Spotlight VP Human Resources Jerome Rader: Hiring for Rush

Posted by Lori Reese on 8/27/18 5:30 AM

Finding excellent seasonal employees is one of the greatest challenges college stores face. Bookstore jobs require intelligence, commitment and solid customer service skills. What’s the best way to attract good workers?

Each year MBS hires more than 500 temporary employees for rush. We sat down with MBS Vice President of Human Resources Jerome Rader to discuss recruiting tips and tricks — as well as potential red flags in the hiring process. With 27 years of MBS HR experience, Rader offers a wealth of expertise for college retailers.

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Just Say Please

Posted by Lori Reese on 8/21/18 5:30 AM

Discovering what satisfies customers can be as simple as self-reflection. Young and old, we want courteous, swift service that meets a need, slakes a thirst or fulfills a desire. We also want shopping to be fun, and we want associates to be personable and informed. However, knowing when and how a customer experience has gone awry is complicated.

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Blink, Laugh, Share, Forget

Posted by Lori Reese on 8/16/18 5:30 AM
Those four words capture Generation Z in a nutshell, according to marketing consultancy The Future Company. The age group born between 1995 and 2015 will comprise more than a third of the US population by 2020.

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Arc Transforms Drudgery Into Discovery

Posted by Lori Reese on 8/15/18 5:30 AM

MBS Systems’ cloud-based retail management system, Arc, offers single sign-on access to all your back-office work. Move seamlessly from one task to the next without breaking stride. View detailed graphics and charts on critical store data. Take action within seconds of receiving quality information.

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Alphabetically Challenged: Another Reason Students Fail to Buy Textbooks

Posted by Lori Reese on 8/8/18 5:30 AM

Recently, a former colleague posted a gripe on Facebook illustrating a generation gap that partly explains why students aren’t buying textbooks: Of his 100-plus freshmen at a competitive southeast state school, only two knew the definition of a verb.

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3 Easy Ways to Drive Foot Traffic

Posted by Lori Reese on 7/31/18 5:30 AM

College stores need to establish bonds with customers. Show them you’re interested in helping students save money and succeed. Find creative ways to generate foot traffic.

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Adopt What? 3 Secrets You Need to Know About Faculty

Posted by Lori Reese on 7/25/18 5:30 AM

First, an apology: Before I started working for MBS, I spent more than a decade in college classrooms oblivious to the needs of campus retailers. Although I can’t speak for all faculty members, I doubt my ignorance was unique.

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Include Food

Posted by Lori Reese on 7/19/18 5:30 AM

Salty, sweet or protein-rich: food is guaranteed to drive students into your store morning, noon and night.

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