Foreword Online

Ideas, information and industry news for collegiate retailers



Lori Reese

About Lori Reese

Lori Reese is a Marketing Copywriter with MBS. She has more than 15 years’ experience teaching in college and K-12 classrooms. In her free time, she loves reading, creative writing and playing with her three-legged cat, Boss.

Recent articles by Lori Reese

Virtually Confused: How to Talk Digital With Faculty

Posted by Lori Reese on 12/8/17 5:30 AM

When faculty adopt low-cost digital options like inclusive access or alternative content, it serves the bookstore. Even if it doesn’t boost overall revenues, students are more likely to purchase the lower-priced texts on time. When students have required materials, their grades improve, retention increases and administrators more readily recognize the campus store’s fundamental place in the academic community. There’s only one problem: too many faculty members aren’t aware of digital options. That places the onus on bookstore associates to educate teachers.

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Superb Student Service is the No. 1 Priority at Bloomsburg University Bookstore

Posted by Lori Reese on 12/4/17 5:30 AM

University stores are demonized on many campuses: “The bookstore is only out for profit,” faculty and students say. At Bloomsburg University Bookstore, nothing could be further from the truth. Manager Laura Heger stays enmeshed in student life, working actively to build the store’s reputation as a campus service through dialogue with customers.  

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The Resolution Reckoning: December Monthly Marketing Plan

Posted by Lori Reese on 12/1/17 5:30 AM

 “May the odds be ever in your favor!” ®

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4 Proven Ways to Make Buyback Merry

Posted by Lori Reese on 11/29/17 5:30 AM

Drawing students to your store for buyback is step one. Step two can be even trickier: Ensuring customers leave feeling happy with the cash they get for their books.

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OER by the Numbers

Posted by Lori Reese on 11/21/17 5:30 AM

Get the definitive guide to open educational resources.

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Print Versus Digital: What Does the Latest Research Tell Us?

Posted by Lori Reese on 11/20/17 5:30 AM

Although current surveys show faculty have no preference about whether students buy digital or print books, that could change in light of new research from a pair of reading experts at the University of Maryland.

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Spotlight Kim Miner: Keeping the College Store’s Voice at the Table

Posted by Lori Reese on 11/13/17 5:30 AM

With over 13 years in the course materials industry, MBS sales consultant Kim Miner has amassed an abundance of wisdom. We sat down with her to discuss the rapidly-changing industry — inclusive access, OER, hybrid store solutions and the future of digital. We also talked about why college store managers must ensure their voice is heard on campus.

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Spotlight VP Human Resources Jerome Rader: Hiring for Rush

Posted by Lori Reese on 11/10/17 5:30 AM

Finding excellent seasonal employees is one of the greatest challenges college stores face. Bookstore jobs require intelligence, commitment and solid customer service skills. What’s the best way to attract good workers?

Each year MBS hires more than 500 temporary employees for rush. We sat down with MBS Vice President of Human Resources Jerome Rader to discuss recruiting tips and tricks — as well as potential red flags in the hiring process. With 27 years of MBS HR experience, Rader offers a wealth of expertise for college retailers.

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Why Now? The Adoption Answers You Need for Faculty

Posted by Lori Reese on 10/31/17 5:30 AM

It’s a distraction, an onerous bit of red tape or just an abstract requirement that seems out-of-step with classroom reality: Your earnest early-adoption request ends up deleted, routed to junk mail or ignored because faculty don’t understand why you’re sending requests out so early.  If you want teachers to cooperate with the college store schedule, it’s critical to anticipate their questions, understand confusion and offer succinct, concrete answers.

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What Do Customers Love About DVU Bookstore?

Posted by Lori Reese on 10/30/17 5:30 AM

Delaware Valley University Bookstore Assistant Director, Rick Horner, has a deep understanding of industry challenges. That’s probably one reason the Doylestown, Pennsylvania campus retailer continues to thrive.  

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