Foreword Online

Ideas, information and industry news for collegiate retailers



Lori Reese

About Lori Reese

Lori Reese has more than 15 years’ experience teaching in college and K-12 classrooms. She studied philosophy as an undergraduate at the University of Chicago, earned an MA in English and Creative Writing from Hollins University and an MFA from University of North Carolina - Greensboro. At UNCG she won the Outstanding Graduate Teaching Award and received a Fulbright to conduct research for a novel in Sri Lanka. She has taught undergraduate creative writing, composition and literature as well as seminars for the Lloyd International International Honors Program. She worked in private K-12 education for two years as an English teacher and Academic Dean.

Recent articles by Lori Reese

How to Sell More Textbooks: Part 2

Posted by Lori Reese on 2/4/19 8:00 AM

Learning is a student’s foremost job on campus, and education doesn’t stop the moment a student steps foot in your store. There is certainly no need to question a student’s choice of logo-wear, snack food, technology or other general merchandise. But you can help students avoid the poor decision to forgo a course material purchase.

Read More

The Digital Text Classroom: Part 1

Posted by Lori Reese on 1/23/19 8:00 AM

Welcome to the first of a four-part series about working with digital texts in the classroom. Our goal is to offer our collegiate retail readers insight that will empower your discussions with faculty and administrators about affordable course material options.  We will present the pros and cons of digital texts in a way that allows you to answer questions about how the format affects student engagement and success — and faculty workload.

Read More

How to Sell More Textbooks: Part 1

Posted by Lori Reese on 1/16/19 8:00 AM

In a perfect world, college students would be eager to discover what’s inside their required textbooks. They would know that the money they spent on course materials in your store was an investment in themselves — and in their future — with an invaluable pay-off. But this is not the case. Students often express hatred for course materials or any form of required reading. If they didn’t, the popular Best American Nonrequired Reading anthology series would have no audience, and collegiate retailers wouldn’t have to worry as much about textbook sales.

Read More

How Can Collegiate Retailers Attract Last-Minute Shoppers?

Posted by Lori Reese on 12/12/18 10:00 AM

If this year’s holiday shopping season is anything like last year’s, many Americans will wait until the eleventh hour to buy gifts — students included. About half of us were done with our shopping last season by December 20, according to a survey by the National Retail Foundation. The report estimated that 126 million consumers, 53 percent, would wait until Super Saturday, the weekend before Christmas, to finish up their shopping.

Read More

Energize Customers With a Brain Food Sale During Finals

Posted by Lori Reese on 12/5/18 8:30 AM

Studies show that Generation Z — who comprise the bulk of young people entering college now —  have well-informed appetites. These kids were raised on public service messages intended to counter the rise in obesity and diabetes. When Gen Z students are hungry for a snack, they look for nutritious options first. That’s good reason to drive traffic into your store with an easy marketing campaign about the health food you offer, especially as finals approach.

Read More

Crunch Time: 5 Strategies for Managing College Stores During Finals

Posted by Lori Reese on 12/3/18 8:00 AM

If you’ve worked on a campus before, you probably don’t need anyone to tell you when finals are approaching. You know because the term is coming to an end, of course, but you also know because the atmosphere changes. The collective tension-level rises. Students behave strangely: They’re easily triggered, easily confused and sometimes downright rude. It can be a rough time for collegiate retailers and their associates. But it can also be an opportunity to burnish your store’s reputation as a refuge from the academic grind.

Read More

3 Easy Ways to Drive Foot Traffic

Posted by Lori Reese on 11/28/18 5:30 AM

College stores need to establish bonds with customers. Show them you’re interested in helping students save money and succeed. Find creative ways to generate foot traffic.

Read More

Spotlight Lilli Brooks: MBS Sourcing and You

Posted by Lori Reese on 11/21/18 5:30 AM

MBS Corporate Marketing Representative, Lilli Brooks, has exceptional knowledge of the collegiate retail industry. She travels the country, working with store managers and directors to help them improve efficiencies, sales and revenues. Because Lilli has observed the trend in marketplace sourcing close-up in a variety of contexts, she has in-depth understanding of its allure, its inconveniences and its dangers. We sat down to talk to her about how MBS’s new solution Simple Source will allow even the most time-strapped textbook managers to get into the sourcing game, while eliminating the dangers.

Read More

Print Versus Digital: What Does the Latest Research Tell Us?

Posted by Lori Reese on 11/19/18 5:30 AM

Although current surveys show faculty have no preference about whether students buy digital or print books, that could change in light of new research from a pair of reading experts at the University of Maryland.

Read More

How Can You Create Faculty Evangelists?

Posted by Lori Reese on 11/5/18 8:50 AM

Good faculty relations are critical to collegiate retail success. Of course, you need cooperation from educators when it comes to adoptions, but, far beyond that, faculty evangelists can boost your store’s campus profile and its bottom line. In marketing-speak, an evangelist is someone who spreads enthusiastic word-of-mouth about your store and services — and they do it for free.

Read More