Foreword Online

Ideas, information and industry news for collegiate retailers



Lori Reese

About Lori Reese

Lori Reese is a writer and an educator with 20 years of experience in higher education teaching.

Recent articles by Lori Reese

OSU’s University Store Nurtures Lasting Student Relationships With Outstanding Tech Service

Posted by Lori Reese on 7/15/19 8:00 AM

Oklahoma State University's University Store has a smart approach to fostering student loyalty: an expert technology department, OrangeTech, with free services like repair and 3D printing. Any student in need of computer repair or assistance can find a tech-savvy associate on hand. For 3D printing, customers pay a minimal charge for materials but nothing for the processing and expertise. OrangeTech’s services give University Store an edge over off-campus retailers — and inspire customer allegiance.

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Why Is the Demand for Personalized Shopping a Boon for Campus Stores?

Posted by Lori Reese on 7/10/19 6:00 AM

Campus store customers want personalized shopping. Research shows the demand for connected shopping experiences has never been higher among consumers worldwide. Unsurprisingly, millennial and Gen Z shoppers are the most likely to expect retailers to use data in ways that make their retail experience convenient and memorable. 

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How College Stores Can Help Gen Z Change the World

Posted by Lori Reese on 7/3/19 6:00 AM

As a campus store professional, you’ve probably noticed a defining characteristic of Gen Z students: They care about the world. These young people are tuned into what’s happening, and they want to make a difference. One way campus stores can foster that drive is to draw on your connection with the larger community. Become a hub that introduces students to local volunteer opportunities.

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The Digital Text Classroom IV: Spread the Word About Inclusive Access

Posted by Lori Reese on 6/19/19 6:30 AM

I just wrapped up my first course using inclusive access, and I have a plea for collegiate retailers: Spread the word about inclusive access. If you can, you’ll have an enormous impact on student lives.

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The Digital Text Classroom, Part III: Three Powerful Talking Points

Posted by Lori Reese on 6/12/19 7:00 AM

It’s good to have powerful talking points on hand when you’re engaged in a campus discussion about the benefits of digital innovation or educational technology. Many people have strong views about the role technology should play in education — and in our lives. Faculty can be especially strident about anything they fear might harm instruction, including digital course materials.  

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The Digital Text Classroom Part II: How Faculty View Digital Innovation

Posted by Lori Reese on 6/5/19 5:00 AM

Our previous segment of this ongoing series offered a front-lines, first-person view of a teacher’s experience with using eTextbooks in class. In our second installment, we look more broadly at how faculty perceive digital course material options and offer advice for generating more interest in digital on campus. Our goal: provide our collegiate retail readers with insight that eases communication with faculty about cost-saving options that can boost student success.

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How Do Course Materials Affect Student Equity?

Posted by Lori Reese on 5/29/19 6:00 AM

As universities work to become more inclusive, they are turning to new methods of course material selection and delivery. The goal: reduce costs and increase student preparedness. Industry innovations are growing in popularity — like print OER, courseware and inclusive access, which incorporates textbook charges into tuition.

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Ignite Student Success With a Finals Fuel Sale Event

Posted by Lori Reese on 5/15/19 8:00 AM

Collegiate retailers know that performing well on a chemistry final depends on many factors, including whether you’ve eaten well. As students prepare for finals this season, remind them your store is an excellent place to find healthy food that fuels academic achievement. Host a Finals Fuel Sale Event, highlighting the snacks and convenience foods your store offers that nurture the whole student — body, heart and mind.

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Retailers That Empower Student Success

Posted by Lori Reese on 4/24/19 5:30 AM

Everyone on campus has a stake in student achievement — including retailers. College advisers, tutors and faculty should focus on excellence, of course. But it’s easy to overlook how non-academic settings like the college bookstore might facilitate retention and graduation. A strong collegiate retailer does more than sell textbooks and supplies. It functions as a full-fledged student service.

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How to Sell More Textbooks: Part 2

Posted by Lori Reese on 2/4/19 8:00 AM

Learning is a student’s foremost job on campus, and education doesn’t stop the moment a student steps foot in your store. There is certainly no need to question a student’s choice of logo-wear, snack food, technology or other general merchandise. But you can help students avoid the poor decision to forgo a course material purchase.

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