Foreword Online

Ideas, information and industry news for collegiate retailers



Lori Reese

About Lori Reese

Lori Reese is a writer and an educator with 20 years of experience in higher education teaching.

Recent articles by Lori Reese

Spotlight: Wichita State University Shocker Store on Successful Loyalty Programs in Collegiate Retail

Posted by Lori Reese on 3/16/20 7:00 AM

For Wichita State University, the Shocker Store is more than a collegiate retail hub. It’s a place that fans, alumni and students associate with a sense of belonging. Director Andi Stipp fosters this reputation with a college store loyalty program called Shocker Rewards. We sat down with Ms. Stipp to talk about marketing a campus bookstore with loyalty rewards and why delighted customers are the best measure of a program’s success.

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Spotlight: Vincennes University Bookstores on Collegiate Retail Events

Posted by Lori Reese on 3/10/20 7:00 AM

For Vincennes University Bookstores' Director Karen Faulkner, collegiate retail is about putting students first. She and Marketing Director Aimee Cummings regularly host bookstore events that draw hundreds of students, drive word of mouth and nurture the bookstore’s reputation as a lively campus hub. We sat down with Ms. Faulkner and Ms. Cummings to ask about what makes events successful, how they affect campus bookstore marketing and why fun events can never really fail.

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JCCC Bookstore Elevates Its Campus Profile

Posted by Lori Reese on 3/2/20 7:30 AM

Johnson County Community College Bookstore’s Kristine Herman has a deep understanding of the college store industry. She started working for JCCC in the warehouse at age 20. Since then, she’s worked her way up to the role of Assistant Manager. She said her background helps her understand how different parts of the business affect the whole.

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Apple® DEP Elevates CMU University Store

Posted by Lori Reese on 2/17/20 7:00 AM

Not long after Jake Swanson joined Carnegie Mellon University (CMU) University Store as the technology store manager, he was invited to a meeting with some of the nation’s top minds in computer science. The topic: MBS Store Technology Solution’s Apple Device Enrollment Program (DEP).

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CCRI Discovers the Power of Retail Analytics

Posted by Lori Reese on 2/11/20 7:00 AM

Ray Karasek, Community College of Rhode Island’s Auxiliary Services Director, calls the Dashboard analytics suite “the Ferrari of MBS.”

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For Towson and NMJC, System Training Is Vital to Campus Store Success

Posted by Lori Reese on 1/27/20 8:00 AM

Towson University’s University Store and the New Mexico Junior College Bookstore (NMJC) are two distinct campus stores with a key feature in common: both take advantage of MBS Store Technology Solutions’ annual training. As a result, both stores find new ways to increase revenue, transcend industry challenges and serve their students every year.

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4 Ways Campus Stores Maximize Local Vendor Partnerships

Posted by Lori Reese on 1/21/20 7:00 AM

Partnerships with local vendors help campus stores provide a retail customer experience that sets them apart from competitors. Produce from local farmers, coffee from a local hang-out or crafts from regional artisans can transform a visit to your store into a shopping experience that inspires word of mouth, repeat visits and customer loyalty. Here’s how four collegiate retailers maximize local vendor partnerships.

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Survey Results: A Snapshot of Campus Store Goals and Challenges

Posted by Lori Reese on 1/16/20 7:00 AM

In preparation for the Independent College Bookstore Association (ICBA) 2020 conference, MBS sent out a survey to campus store members asking what they’d like to learn at this year’s conference. The result: a fascinating summary of the challenges and goals of collegiate retail professionals nationwide. Here’s a snapshot of the data.

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Spotlight University of Pittsburgh Book Store: GM That Drives Relevance

Posted by Lori Reese on 1/14/20 7:00 AM

The University of Pittsburgh Book Store’s Meagan Sotirokos knows how to find general merchandise that sells. She manages Maggie & Stella’s Cards & Gifts, the popular standalone giftshop adjacent to the main bookstore, University Store on Fifth. Ms. Sotirokos has developed strategies that dovetail with millennial and Gen Z shopping habits. An eclectic range of items adorns the shelves: colorful low-cost scrunchies, Lily Pulitzer® handbags, Corkcicle® cooler leather backpacks in seafoam green and more. Her curatorial buying approach helps Maggie & Stella’s deliver the enhanced retail experience customers increasingly expect from brick-and-mortar stores.

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An MBS Partnership Serves the Entire Navarro Community

Posted by Lori Reese on 1/7/20 7:00 AM

Navarro College Bookstore Director, Terri Mitchell, has a saying that reflects her commitment to students: “When you invest in students, you’re investing in the future.”

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