Foreword Online

Ideas, information and industry news for collegiate retailers



Lori Reese

About Lori Reese

Lori Reese has more than 15 years’ experience teaching in college and K-12 classrooms. She studied philosophy as an undergraduate at the University of Chicago, earned an MA in English and Creative Writing from Hollins University and an MFA from University of North Carolina - Greensboro. At UNCG she won the Outstanding Graduate Teaching Award and received a Fulbright to conduct research for a novel in Sri Lanka. She has taught undergraduate creative writing, composition and literature as well as seminars for the Lloyd International International Honors Program. She worked in private K-12 education for two years as an English teacher and Academic Dean.

Recent articles by Lori Reese

How Can Honesty Make Your Marketing More Powerful?

Posted by Lori Reese on 4/24/18 10:30 AM

Let’s be real. Marketing isn’t exactly a field known for honesty. In fact, most people associate the work with obfuscation, dissembling and hyperbole. And those are gentle terms. Some folks just say marketing is nice word for lying. As it turns out, research shows young people are increasingly wary of anything that resembles spin — and companies have caught onto that, developing campaigns that illicit trust with unvarnished appeals. Collegiate stores might consider using similar forms of extreme honesty when reaching out to students. Such campaigns often win a surge of long-term, loyal customers.  

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4 Proven Ways to Make Buyback Merry

Posted by Lori Reese on 4/23/18 10:30 AM

Drawing students to your store for buyback is step one. Step two can be even trickier: Ensuring customers leave feeling happy with the cash they get for their books.

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Managing Unmanageable Employees

Posted by Lori Reese on 4/18/18 10:30 AM

A toxic employee makes the daily stresses of college retail unbearable. Already, tensions abound with faculty politics, student and family financial concerns — not to mention massive changes in the industry as a whole. These workers create chaos, lower morale and inspire your best employees to quit.

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Textbook Wisdom: What Do You Lose Without the Required Texts?

Posted by Lori Reese on 4/17/18 5:30 AM

Given the careening cost of higher education, it might be tempting to cut required texts from your syllabus in order to help students save money. If you’ve been teaching a while, you likely have ample resources for giving lectures, assigning homework and conducting assessments. However, if you eliminate the opportunity for students to engage with a text, you eliminate more than an expense. You deprive students of the ability to develop one of our most fundamental skills — reading — in your class.

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Textbook Wisdom: What Can You Learn from a Textbook Manager?

Posted by Lori Reese on 4/11/18 5:30 AM

Administrators and academics differ on a host of topics, but, politics aside, you know there are a lot of non-faculty on campus you appreciate. Without the department office manager, you would be stuck laboring over a copy machine more hours than you’d like. Without a well-staffed counseling center, you would have nowhere to send students in need of emotional support. Without advisors, your students would be even more confused about their path to graduation, especially at a large university where the bureaucracy is complex. An official school bookstore textbook manager is an oft-overlooked member of the administration who deserves your appreciation.

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Virtually Confused: How to Talk Digital With Faculty

Posted by Lori Reese on 4/10/18 5:30 AM

When faculty adopt low-cost digital options like inclusive access or alternative content, it serves the bookstore. Even if it doesn’t boost overall revenues, students are more likely to purchase the lower-priced texts on time. When students have required materials, their grades improve, retention increases and administrators more readily recognize the campus store’s fundamental place in the academic community. There’s only one problem: too many faculty members aren’t aware of digital options. That places the onus on bookstore associates to educate teachers.

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OER by the Numbers

Posted by Lori Reese on 4/4/18 5:30 AM

Get the definitive guide to open educational resources.

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Celebrate Cinco de Mayo: Monthly Marketing Plan

Posted by Lori Reese on 4/2/18 5:30 AM

No, it’s not Mexican Independence Day as many North Americans mistakenly think. It’s not even an important holiday in Mexico. But Cinco de Mayo matters in the U.S., and students everywhere will be primed for fun. This month’s marketing plan gives you all you need to host a fabulous May 5 sale event that drives foot traffic, boosts sales and cultivates student trust. Just download our colorful marketing kit and follow our step-by-step guide to success.

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3 Ways You Need to Reach Faculty About Adoptions

Posted by Lori Reese on 3/27/18 5:30 AM

In my first week at MBS, I told a colleague something about faculty adoptions that stunned him. He was writing a blog about why it’s essential for bookstores to get all their adoptions in early.

“Impossible,” I said.

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5 Things an MBS Microsoft® Surface Pro POS Will Do for You

Posted by Lori Reese on 3/20/18 5:30 AM

Imagine this: It is homecoming. The parades are on, the crowds are dense and the beer is flowing. You and six of your best associates are each armed with a Microsoft Surface Pro Mobile POS. In the past, you would have been forced to accept cash payments only for spirit wear. Now you can accept all tenders — even student cards and financial aid — right there at the parade. You no longer have to wait for the crowds to come to you. Your store taps into the school excitement on-the-spot.

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