Foreword Online

Ideas, information and industry news for collegiate retailers



Lori Reese

About Lori Reese

Lori Reese has more than 15 years’ experience teaching in college and K-12 classrooms. She studied philosophy as an undergraduate at the University of Chicago, earned an MA in English and Creative Writing from Hollins University and an MFA from University of North Carolina - Greensboro. At UNCG she won the Outstanding Graduate Teaching Award and received a Fulbright to conduct research for a novel in Sri Lanka. She has taught undergraduate creative writing, composition and literature as well as seminars for the Lloyd International International Honors Program. She worked in private K-12 education for two years as an English teacher and Academic Dean.

Recent articles by Lori Reese

How to Sell More Textbooks: Part 1

Posted by Lori Reese on 1/16/19 8:00 AM

In a perfect world, college students would be eager to discover what’s inside their required textbooks. They would know that the money they spent on course materials in your store was an investment in themselves — and in their future — with an invaluable pay-off. But this is not the case. Students often express hatred for course materials or any form of required reading. If they didn’t, the popular Best American Nonrequired Reading anthology series would have no audience, and collegiate retailers wouldn’t have to worry as much about textbook sales.

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How Can Collegiate Retailers Attract Last-Minute Shoppers?

Posted by Lori Reese on 12/12/18 10:00 AM

If this year’s holiday shopping season is anything like last year’s, many Americans will wait until the eleventh hour to buy gifts — students included. About half of us were done with our shopping last season by December 20, according to a survey by the National Retail Foundation. The report estimated that 126 million consumers, 53 percent, would wait until Super Saturday, the weekend before Christmas, to finish up their shopping.

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Energize Customers With a Brain Food Sale During Finals

Posted by Lori Reese on 12/5/18 8:30 AM

Studies show that Generation Z — who comprise the bulk of young people entering college now —  have well-informed appetites. These kids were raised on public service messages intended to counter the rise in obesity and diabetes. When Gen Z students are hungry for a snack, they look for nutritious options first. That’s good reason to drive traffic into your store with an easy marketing campaign about the health food you offer, especially as finals approach.

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Crunch Time: 5 Strategies for Managing College Stores During Finals

Posted by Lori Reese on 12/3/18 8:00 AM

If you’ve worked on a campus before, you probably don’t need anyone to tell you when finals are approaching. You know because the term is coming to an end, of course, but you also know because the atmosphere changes. The collective tension-level rises. Students behave strangely: They’re easily triggered, easily confused and sometimes downright rude. It can be a rough time for collegiate retailers and their associates. But it can also be an opportunity to burnish your store’s reputation as a refuge from the academic grind.

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3 Easy Ways to Drive Foot Traffic

Posted by Lori Reese on 11/28/18 5:30 AM

College stores need to establish bonds with customers. Show them you’re interested in helping students save money and succeed. Find creative ways to generate foot traffic.

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Spotlight Lilli Brooks: MBS Sourcing and You

Posted by Lori Reese on 11/21/18 5:30 AM

MBS Corporate Marketing Representative, Lilli Brooks, has exceptional knowledge of the collegiate retail industry. She travels the country, working with store managers and directors to help them improve efficiencies, sales and revenues. Because Lilli has observed the trend in marketplace sourcing close-up in a variety of contexts, she has in-depth understanding of its allure, its inconveniences and its dangers. We sat down to talk to her about how MBS’s new solution Simple Source will allow even the most time-strapped textbook managers to get into the sourcing game, while eliminating the dangers.

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Print Versus Digital: What Does the Latest Research Tell Us?

Posted by Lori Reese on 11/19/18 5:30 AM

Although current surveys show faculty have no preference about whether students buy digital or print books, that could change in light of new research from a pair of reading experts at the University of Maryland.

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How Can You Create Faculty Evangelists?

Posted by Lori Reese on 11/5/18 8:50 AM

Good faculty relations are critical to collegiate retail success. Of course, you need cooperation from educators when it comes to adoptions, but, far beyond that, faculty evangelists can boost your store’s campus profile and its bottom line. In marketing-speak, an evangelist is someone who spreads enthusiastic word-of-mouth about your store and services — and they do it for free.

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Why Are Today’s Students So Anxious?

Posted by Lori Reese on 10/31/18 8:00 AM

These days many college stores are joining the fight against student anxiety. Searching for ways to offer students more than just a place to shop, collegiate retailers have found numerous innovative strategies   — from hosting de-stress events to bringing in therapy dogs — for reducing stress among college-goers. Those who invest in promoting student well-being know it’s a worthwhile effort: students’ outsized anxiety not only precipitates other health concerns, it interferes with academic success, driving some out of school altogether. Most higher education institutions are aware that anxiety is a problem. What’s less obvious is why.

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Adopt What? 3 Secrets You Need to Know About Faculty

Posted by Lori Reese on 10/4/18 5:30 AM

First, an apology: Before I started working for MBS, I spent more than a decade in college classrooms oblivious to the needs of campus retailers. Although I can’t speak for all faculty members, I doubt my ignorance was unique.

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