Foreword Online

Ideas, information and industry news for collegiate retailers



Lori Reese

About Lori Reese

Lori Reese is a Marketing Copywriter with MBS. She has more than 15 years’ experience teaching in college and K-12 classrooms. In her free time, she loves reading, creative writing and playing with her three-legged cat, Boss.

Recent articles by Lori Reese

Print Versus Digital: What Does the Latest Research Tell Us?

Posted by Lori Reese on 11/20/17 5:30 AM

Although current surveys show that faculty have no preference about whether students buy digital or print books, that could change in light of new research from a pair of reading experts at the University of Maryland.

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Spotlight Kim Miner: Keeping the College Store’s Voice at the Table

Posted by Lori Reese on 11/13/17 5:30 AM

With over 13 years in the course materials industry, MBS sales consultant Kim Miner has amassed an abundance of wisdom. We sat down with her to discuss the rapidly-changing industry — inclusive access, OER, hybrid store solutions and the future of digital. We also talked about why college store managers must ensure their voice is heard on campus.

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Spotlight VP Human Resources Jerome Rader: Hiring for Rush

Posted by Lori Reese on 11/10/17 5:30 AM

Finding excellent seasonal employees is one of the greatest challenges college stores face. Bookstore jobs require intelligence, commitment and solid customer service skills. What’s the best way to attract good workers?

Each year MBS hires more than 500 temporary employees for rush. We sat down with MBS Vice President of Human Resources Jerome Rader to discuss recruiting tips and tricks — as well as potential red flags in the hiring process. With 27 years of MBS HR experience, Rader offers a wealth of expertise for college retailers.

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Why Now? The Adoption Answers You Need for Faculty

Posted by Lori Reese on 10/31/17 5:30 AM

It’s a distraction, an onerous bit of red tape or just an abstract requirement that seems out-of-step with classroom reality: Your earnest early-adoption request ends up deleted, routed to junk mail or ignored because faculty don’t understand why you’re sending requests out so early.  If you want teachers to cooperate with the college store schedule, it’s critical to anticipate their questions, understand confusion and offer succinct, concrete answers.

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What Do Customers Love About DVU Bookstore?

Posted by Lori Reese on 10/30/17 5:30 AM

Delaware Valley University Bookstore Assistant Director, Rick Horner, has a deep understanding of industry challenges. That’s probably one reason the Doylestown, Pennsylvania campus retailer continues to thrive.  

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Think Positive

Posted by Lori Reese on 10/26/17 5:30 AM

Consider this: How many students coming into your store resemble the models and mannequins used to sell your spirit wear? If your customers are like the bulk of Americans, then most do not. If they’re anything like most college students nationwide, they’re also highly vulnerable to eating disorders.

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Catastrophe: What Happens When the POS Goes Down?

Posted by Lori Reese on 10/20/17 5:30 AM

Let’s say you have the nation’s most beautiful omnichannel college store set-up: a bricks-and-mortar offering that draws traffic with a café and lounge chairs, an app with vibrant color photos of your spirit wear and gifts, and a website students can access from any device.

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3 Easy Ways to Drive Foot Traffic

Posted by Lori Reese on 10/19/17 5:30 AM

College stores need to establish bonds with customers. Show them you’re interested in helping students save money and succeed. Find creative ways to generate foot traffic.

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What Accounts for Towson's Soaring Success?

Posted by Lori Reese on 10/16/17 5:30 AM

Some call it inclusive access, others all-inclusive. At Towson University, the program that builds textbook charges into course fees is called direct access. Whatever name you choose, there’s no doubt that University Store Director Stacy Elofir’s decision to use the model has been a boon for the retailer, the students and the school.  

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3 Ways You Need to Reach Faculty About Adoptions

Posted by Lori Reese on 10/13/17 5:30 AM

In my first week at MBS, I told a colleague something about faculty adoptions that stunned him. He was writing a blog about why it’s essential for bookstores to get all their adoptions in early.

“Impossible,” I said.

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