Foreword Online

Ideas, information and industry news for collegiate retailers

A Guide to Using Memes, GIFs and Emojis on Social Media

Posted by Liz Schulte on 4/16/18 5:30 AM

Memes, GIFs and emojis are the language of Generation Z. Entire conversations can be had without typing a single word, attitudes can be conveyed and understood in seconds, and emotions can be shared without vulnerability. While your college store wants to speak directly to students, it is easy for your message to go astray. That’s why we have created this helpful guide to increase your store’s image fluency.

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