Foreword Online

Ideas, information and industry news for collegiate retailers

How to Get the Most Out of Your College Store's Social Media

Posted by Liz Schulte on 3/8/18 5:30 AM

Building a fanbase for your college store on social media isn’t as hard as you think. It boils down to knowing how the platforms work, understanding your audience and offering a variety of content. Once you master these elements, apply consistently. Your posts can experience what I call the web effect — a reach that expands as friends influence each other’s choices. Platform, audience and variety of posts impact your reach and audience influence. Let’s break down how each of these aspects can be utilized to increase the number of students who see your posts.

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