Ideas, information and industry news for collegiate retailers

Students are using social media daily, so it’s important for your campus bookstore to be a part of how students communicate. Marketing through social media will not only make your store competitive, it will provide a trustworthy source for students to purchase their books from each session.

Memes, GIFs and emojis are the language of Generation Z. Entire conversations can be had without typing a single word, attitudes can be conveyed and understood in seconds, and emotions can be shared without vulnerability. While your college store wants to speak directly to students, it is easy for your message to go astray. That’s why we have created this helpful guide to increase your store’s image fluency.

Building a fanbase for your college store on social media isn’t as hard as you think. It boils down to knowing how the platforms work, understanding your audience and offering a variety of content. Once you master these elements, apply consistently. Your posts can experience what I call the web effect — a reach that expands as friends influence each other’s choices. Platform, audience and variety of posts impact your reach and audience influence. Let’s break down how each of these aspects can be utilized to increase the number of students who see your posts.