What do you do to set your store apart and connect with students? Do you have an annual event everyone looks forward to attending? Has your store hosted an event that went over really well with students? We would love to share your story with our readers!
Out with the old, and in with the new. That’s the approach Ben Jastorff, manager of Trojan Center Bookstore at Dakota State University, adopted when he hosted a Pawn Stars Sale.
Del Val College Bookstore in Doylestown, Pennsylvania got an idea: to offer exclusive sales on their merchandise at a time that’s atypical to the store, but prime-time in the world of students - midnight! Their Midnight Madness sale has become one of the most anticipated events on campus.
Web Specialist and Head Cashier at Western Oregon University Bookstore Mara Hoaglin shared her interest in the British TV Show Dr. Who with coworkers one day, and was surprised to learn that her manager was also a big fan. The store’s gift buyer quickly chimed in with the fact that she had access to Dr. Who merchandise, and the idea snowballed from there.
The event, which took place from 5 to 7 p.m., drew a crowd of nearly 300 young women, all excited for the opportunity to interact with the bookstore in a new way. The main focus of the evening, for example, was the chance to sample the new Bare Minerals products.
If you feel inspired, but haven’t run a big event of your own, check out our monthly marketing plans as a great place to start.