Foreword Online

Ideas, information and industry news for collegiate retailers

The Pitfalls of Big Data

Posted by Liz Schulte on 9/14/17 5:30 AM

Big data has infiltrated nearly every aspect of our lives. It determines the advertisements we see, the routes our GPS directs us, the posts we encounter on social media, unusual activity on our credit cards, entertainment recommendations from streaming services and the list could go on. Big data has become big business.

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