Foreword Online

Ideas, information and industry news for collegiate retailers



Business Intelligence for a College Store

Posted by Liz Schulte on 3/30/17 5:30 AM

In today’s technology-fueled world customer loyalty isn’t a given. If your store doesn’t have what someone is looking for, they can shop somewhere else with just a cell phone and a few taps on the screen. Customers expect stores to meet their needs without expressing what they want. On the surface, the problem looks impossible. You can’t read your customer’s mind—or can you?

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