Foreword Online

Ideas, information and industry news for collegiate retailers



Business Intelligence for a College Store

Posted by Liz Schulte on 10/24/17 5:30 AM

In today’s technology-fueled world customer loyalty isn’t a given. If your store doesn’t have what someone is looking for, they can shop somewhere else with just a cell phone and a few taps on the screen. Customers expect stores to meet their needs without expressing what they want. On the surface, the problem looks impossible. You can’t read your customer’s mind—or can you?

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The Pitfalls of Big Data

Posted by Liz Schulte on 9/14/17 5:30 AM

Big data has infiltrated nearly every aspect of our lives. It determines the advertisements we see, the routes our GPS directs us, the posts we encounter on social media, unusual activity on our credit cards, entertainment recommendations from streaming services and the list could go on. Big data has become big business.

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