Foreword Online

Ideas, information and industry news for collegiate retailers



Taking Advantage of the Holiday Retail Boon

Posted by Liz Schulte on 11/16/17 5:30 AM

The Christmas creep is upon us. The term was coined in the 1980s and refers to the holiday shopping season that begins earlier and earlier each year. This year is no exception. Almost as soon as Halloween ended, Christmas was making its way onto the shelves of most retail stores — and into consumer consciousness. The Black Friday mentality is evolving to a month-long event rather than a day of intense shopping. With online sales expecting a major boost, what’s in store for brick-and-mortar retail this holiday season? How can college stores capitalize on the forecasted trends?

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See How a Cyber Monday Sale Can Boost Holiday Revenue

Posted by Liz Schulte on 11/9/17 5:30 AM

What’s the biggest retail shopping day of the year? It’s not Black Friday. Actually, December 23rd and Super Saturday (the last Saturday before Christmas) have replaced Black Friday as the busiest shopping days of the year, but that doesn’t take away from the fact that the entire holiday season from Thanksgiving through the New Year is primed with shoppers who are ready to spend their money on bargains. But, how can college stores take advantage of this annual gluttony of consumerism?

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Think Positive

Posted by Lori Reese on 10/26/17 5:30 AM

Consider this: How many students coming into your store resemble the models and mannequins used to sell your spirit wear? If your customers are like the bulk of Americans, then most do not. If they’re anything like most college students nationwide, they’re also highly vulnerable to eating disorders.

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How to Avoid the Retail Race to the Bottom

Posted by Liz Schulte on 10/10/17 5:30 AM

You are five minutes late to meet a friend, but you also have to pick up a couple things before the store closes. You rush inside the store, hoping to get in and out quickly. Immediately you are greeted by rows of overstuffed shelves with more merchandise that you can take in at a glance. You scan the store looking for someone to help you or a sign pointing you in the way you need to go. You only see flashy, red sale signage and uninterested faces. Already late, you squeeze your way through the aisles searching for the few things that you needed to pick up. Your phone rings. It’s your friend asking where you are. You shove the items you managed to find onto the shelves and leave because you don’t have time to deal with it right now.

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The Life of a College Store Retailer

Posted by Lori Reese on 9/28/17 5:30 AM
Do your colleagues understand all you do?
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Meet Industry Trailblazers at MBS Systems Free Training Fall Forums

Posted by Lori Reese on 9/20/17 5:30 AM

With MBS Systems’ free Training Fall Forums fast approaching, so is your opportunity to trade course materials wisdom with other adventurers at the cutting edge of college retail. Register now on your choice of dates: Oct. 3-5 or Oct. 31-Nov. 2.

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Spotlight: David Ritz — How Bookstores Stay Viable

Posted by Liz Schulte on 9/18/17 5:30 AM

We had the pleasure of sitting down in Oklahoma with Territory Manager David Ritz to discuss his long career in the college bookstore industry and how he thinks college retailers can adapt to the changing course materials distribution environment.

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The Pitfalls of Big Data

Posted by Liz Schulte on 9/14/17 5:30 AM

Big data has infiltrated nearly every aspect of our lives. It determines the advertisements we see, the routes our GPS directs us, the posts we encounter on social media, unusual activity on our credit cards, entertainment recommendations from streaming services and the list could go on. Big data has become big business.

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Go Pack!

Posted by Rob Heller on 9/8/17 5:30 AM

This week I volunteered at Wolfpack Outfitters to distribute prepacked textbooks to incoming students. As I arrived for work, I parked in the deck by Reynolds Coliseum located next door to the Talley Student Union. Inside the store, a gondola of NC State imprinted spiral notebooks stood by the pathway for online order pickups. Employees were laughing and smiling. It brought me back to the early 80’s and memories of my first college bookstore visit.

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Don’t Miss All That Foreword Online Has to Offer

Posted by Liz Schulte on 8/10/17 5:30 AM

Foreword Online shares a new post daily to help you stay a step ahead. We cover the topics important to college stores ranging from monthly marketing plans with promotional materials included to posts that highlight other college stores and what they do to set themselves apart. Striving to bring you the latest in retail news, ideas and developments, we would like to hear from you about what topics you would like to read more about.

Check out some posts you might have missed below.

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