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3 Reminders to Encourage Students to Get Their Course Materials

Posted by Liz Schulte on 8/14/23 10:00 AM
Topics: Marketing to Students, increasing bookstore sales, communicating with students

Course materials are an essential part of the learning process and help secure academic success. This term, remind students why it is important to get their course materials and share a few tips about how they can save money buying from the college store.

3 Reminders to Encourage Students to Get Their Course MaterialsWhether your store communicates with students through email, text message or social media, it is good to reinforce the importance of course materials to their academic success as well as why the college store is the best option for students.

We put together some example messages to help you get started.

Prepare for class

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Email:
Hello [student name],

Classes start [date]! The campus store is excited to serve you another year.

We have all the books, materials and logo wear you will need for the upcoming term. Come to the store and let one of our friendly staff members help you get the right books for your schedule, or simply order your books online and pick them up in the store.

Don’t forget to check out our great deals on t-shirts and hats while you are in the store!

[College store]

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Text message:

It’s almost time for class to start. Come to the campus store to get the books you need or order today online [link].

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Social media:

Are you prepared for classes to start? The college store has the books you need to thrive this term.

Save money on books

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Email:

Hi [name],

Have you gotten your books for the new term?

Right now, the college store has a good supply of low-cost course material options. We have everything from used books to rentals. Come into the store or shop online to make sure you can get your preferred format and save some money.

Let us know if we can help you find the materials you need!

[Campus store]

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Text message:

The campus store can help you save on course materials. Come check out our selection of low-cost options.

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Social media:

The campus store still has low-cost used books, rentals and digital books available for many courses. Come into the store or shop online to get these deals while they last!

Support your school

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Email:

Hi [name],

Did you know our on-campus store helps support student life on campus? In fact, the college store helps support: student organizations, the food pantry, the student center, student scholarships and more.

Here are 3 reasons why you should shop in our store:

  1. Cost – The campus store will price match our competitors, so you know you are always getting a great buy.
  2. Service – The campus store isn’t like other retailers. We are here to help you and want to ensure you have a great and successful term. We will guide you in selecting the exact course materials you need for class as well as help you find budget-friendly options. We can also help you with any electronics, logo-wear or convenience items you might need.
  3. Community – Like we mentioned above, the store is part of the campus community. All store profits go back into the school.

Come into the store today or order your books online and pick them up in the store. We look forward to serving you this term.

[College store]

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Text message:

3 reasons to shop in the campus store: great prices (we price match!), outstanding service, and support your local community. Order your course materials today.

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Social media:

Did you know the campus store offers price matching on course materials? If you find the same book for less somewhere else, let us know and we will match the deal. Come into the store today or shop online!

Update these examples to fit the benefits your store offers students, such as loyalty programs, counter service, any sales or promotions, beginning of term buyback, etc. Once you have the materials created to highlight all your store does to serve students on your campus, plan a series of communications to go out to students.

 

Prepare for the future of course materials. Schedule an appointment with your  MBS Field Marketing Territory Manager. Schedule an appointment

 

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