Effective communication with students is pivotal to college store success. If students don’t know the campus store is having a sale, then they won’t attend. The same principle applies to end-of-term buyback and rental returns. However, communication with students isn’t as easy as just sending a single email. How can stores keep their message from disappearing into the crowd of voices vying for students’ attention?
Effectively communicating with students about changes has been one of the biggest challenges for bookstores recently. Many stores have developed new and successful communication channels by working with campus stakeholders. For example, working with campus marketing to send out announcements or putting reminders in the LMS.
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