Foreword Online shares a new post daily to help you stay a step ahead. We cover the topics important to college stores ranging from monthly marketing plans with promotional materials included to posts that highlight other college stores and what they do to set themselves apart. Striving to bring you the latest in retail news, ideas and developments, we would like to hear from you about what topics you would like to read more about.
Check out some posts you might have missed below.
Read how UC Davis Stores, Commodore Books & More, University of Utah Campus Stores and UA Bookstores thrive in a modern market.
Times aren’t as bad for brick-and-mortar as they may seem. Some companies have to shut down stores or undergo major rebranding, whereas others are prospering from the Amazon Effect. The major difference between the two is the company’s adaptability and online presence.
Good news at last: Back-to-school retail sales will increase 4% this year, according to eMarketer Retail. The time is ripe to set up displays, target items for markdown and put the word out. Embrace the back-to-school spirit.
Facebook has the largest and most consistent reach of any social media site, making it a must-have for any marketing campaign — so long as it’s done right.
Print purists quote data that says students still prefer textbooks to eBooks and they don’t learn as well on digital devices. eBook enthusiasts will counter that students need less expensive options, that shorter attention spans engage better with interactive materials, and that with more K-12 schools going to 1:1 programs, students and how they learn, are changing. How can bookstores adapt?
Why Your School Should Use Text Messages to Bring in Customers
Today, nearly 99 percent of college students own a cellphone and use its text messaging capability. With high open rates and the ability to specifically target a certain group of students, now is the time to incorporate text messaging into your store marketing plan.