Finding creative ways to interact with your students on Facebook isn't easy. To help, we've compiled a list of quick strategies you can implement that others have found successful.
- Calls to action: If you want interaction, ask for it. Adding a call to action to your Facebook posts such as ‘like this post if you agree!’ or ‘Tell us what you think in the comments section,’ encourages readers to be a part of the discussion.
- Questions: People love to talk on Facebook. Asking questions that are easy to answer and require one-word responses tend to get the most engagement. When you make it about them, they are more likely to jump into the conversation.
- Crowdsource: Give your students a say in their college store. Let them vote on which new items to carry, what product should be on sale next week or even what type of event you should hold next. Companies such as Starbucks and Dell have had success using crowdsourcing as a tool to build engagement, loyalty and business as a whole.
- Offers: Add an incentive to being a fan by providing exclusive discounts. Facebook’s ‘Offers’ feature makes it easy to spread the deal to your fan base and beyond. Facebook ads allow you to track the ad from the time it is clicked through redemption, helping you determine the success of your Facebook marketing.
- Photos: Prove your store is the place to be by snapping pictures at in-store events and uploading them to Facebook. Ask students to tag themselves so the picture, as well as your store’s name, appear in their newsfeed for their friends to see. You can also have students get involved by asking them to post their own snapshots to your page in a photo contest. Use the Spring Break Photo Contest as inspiration.
- Tips: Be the inside authority. Let students know of campus happenings, events and other local updates so they turn to your page for the latest.
- Trivia: Ask questions related to your store, campus, or a specific topic and reward the first to answer correctly with a fun prize. Weber State University created a social media event for their 100th anniversary, complete with a music video and trivia questions to build engagement through Facebook.
- Caption contest: Ask your fans to caption a specific photo to enter. You can either pick your favorite caption as the winner or make the caption with the most likes the winner. This contest can result waves of comments, often with funny and creative results.
What other strategies do you use to get students talking on social media? Share them with other stores in the comments section below!