Foreword Online

Ideas, information and industry news for collegiate retailers

A Solution to Social Media Content

Posted by Liz Schulte on 4/14/17 5:30 AM

We talk a lot about the different social media platforms and the potential benefit of using them because they provide a direct connection with students. As Willie Sutton said, “Go where the money is … and go there often.” However, just being on the networks isn’t enough. The content you post and its effectiveness will directly influence the return on your efforts. What does that mean? Your store needs to understand the relationship social media forges between the store and the student, and what students expect in return.

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Facebook Ideas Made Easy

Posted by Jason Smallheer on 12/8/16 3:18 PM

Finding creative ways to interact with your students on Facebook isn't easy. To help, we've compiled a list of quick strategies you can implement that others have found successful.

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Towson University Bookstore Offers Free Textbooks for 2015-16

Posted by Jason Smallheer on 9/26/16 5:00 AM

Students at Towson University in Towson, Maryland, have the opportunity to win free textbooks for the 2016-17 school year.

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Foreword Turns 5: And the Winner Is...

Posted by Dean Asher on 4/18/16 7:54 AM

Drumroll please...

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3 Great Facebook Giveaway Plans

Posted by Dean Asher on 8/5/15 11:00 PM

Here at Foreword Online, we like to highlight plans for promotions with our Marketing Plans. But why wait for the plan each month? If you want to drum up engagement on your store's Facebook page and get students excited, a giveaway can be an awesome way to do it. James Scherer over at Wishpond highlighted some of the best ways to host a giveaway.

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Have Fun this Summer with an Awkward Photo Contest

Posted by Kate Seat on 5/1/15 8:29 AM

Remember when it was easy to hide embarrassing photos? All you had to do was burn a handful of yearbooks and no one was the wiser about your Beanie Baby obsession or just how often you sported that awful trucker hat. These days, it seems like everything is fair game as all those old pictures are given new life on the Internet. Sharing awkward photos has become a popular trend over the last few years, inspiring blogs, books and car commercials (not to mention a multitude of both sincere and snarky recreations).

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Pay It Foreword: Promotion Rules

Posted by Joe Clarkin on 11/19/14 10:58 AM

The Pay It Foreword promotion will run from Nov. 20 till 12 p.m. CST on Dec. 10.

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Trick Out My Dorm Room Contest

Posted by Kate Seat on 6/1/14 4:30 AM

Trick Out My Dorm Room Contest

A new dorm room is like a blank canvas, and your incoming students need your help to fill it in! Encourage them to start school in style and gain their loyalty before they even arrive on campus with two fun events that will fill up those empty rooms and inspire some school spirit right from the start. Here’s your chance to highlight your dorm-friendly inventory and awesome accessories as you invite the incoming students to trick out their dorm rooms and upgrade their outfits. To help you attract their attention and get them in your store, we’ve also created a Facebook cover photo and customizable posters to hang up around campus. Although we’ve created these contests with orientation and the beginning of school in mind, you could hold them at any time.

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UIC Bookstore Increases Online Textbook Reservations by 22%

Posted by Stephanie Kubas on 3/2/14 10:00 PM

With increased competition, it’s more important than ever to advertise the benefits of shopping at your store. One of the many ways college stores are effectively achieving this task is through incentives. For example, UIC Bookstore recently implemented a promotion that encouraged students to use their online textbook reservation program by offering them a free item.

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4 Ways To Encourage Your Customers To Instagram Their Experience

Posted by admin on 1/15/14 10:00 PM

The following article was written by Stephanie Frasco and originally published on Check out her other posts for more great social media insight!

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