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How Can inSite Help Make Your Buyback Amazing?

Posted by Liz Schulte on 3/29/18 5:30 AM
Topics: buyback, MBS Systems inSite, Marketing to Students

The end of the semester is a busy time for college stores. Finding time to promote buyback and balance the rest of your responsibilities is a challenge. There are only so many hours in a day and so many directions you can be pulled. That’s why it is important to find easy-to-use solutions that save time, inform students and streamline your diverse duties. MBS Systems inSite offers an easy way for students to receive a personalized, automated buyback reminder that tells them the value of their book.

How Can inSite Help Make Your Buyback Amazing?How does the inSite buyback reminder work?

The buyback reminder feature on inSite helps you promote your store’s buyback with automated student communication. What that means is once your store has activated this feature within inSite, a student can easily look up their book’s buyback value or sign up to receive an email buyback notification for their textbooks.

After a student opts in to receive a notification on specific titles by entering the ISBNs, they will receive a customizable end-of-term message displaying the value of their book and the quantity the store is seeking. This email saves the store time, provides the student with more transparency and will help increase your buyback’s attendance.

Activating customized inSite buyback reminders

Setting up this feature is incredibly simple. First, send your booklist to inSite from Arc. Next, set your buyback parameters in inSite. Third, create your buyback reminder page on your site. The page will include buyback search information and a link for students to view their buyback alert list. Below that, there is an area for you to customize a message that provides students with additional information.

Or, contact your inSite representative and they will walk you through the process.

Example text:

Don’t wait to sell your books back!

[Store name] wants to make sure you get the highest price for your used textbooks. Buyback quantities are limited, and books are purchased on a first come, first served basis. Once our allotment is met, buyback prices will decrease.

Make sure you get the best price for your textbooks by selling them back early.

Marketing the feature to students

Once you have the buyback reminders set up, you need to let students know about the feature. Send an email letting them know what the feature is and how it benefits them. Once the site is set up, you can advertise to students at any time, including when they are purchasing their textbooks during rush.

Example text:

 Get more money at buyback!

The earlier you know your book’s value, the sooner you can get the cash.  Enter your books’ ISBNs on our website to receive one email per book with its buyback value. Quantities are limited and pricing is subject to change.

 Sign up [link text] now! 

With a few simple steps, your store can promote its buyback and offer students personalized service. It isn’t too late to activate this feature for this semester’s buyback. Contact your inSite representative now!

About Liz Schulte

Liz is a marketing copywriter for MBS. Her background ranges from customer service to business owner. She has firsthand experience with creating marketing plans as well as ensuring the customer’s needs are met. When she isn’t in the office, she is an avid reader, a prolific writer and the owner of two very spoiled dogs.

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