Foreword Online

Ideas, information and industry news for collegiate retailers

Augmented Reality in Retail

Posted by Liz Schulte on 7/23/18 5:30 AM

You walk into a clothing store, but instead of racks of clothing in various sizes, there is only one piece of each product carefully displayed with holographic touchscreens next to each item that allow you to see the shirt, dress, jeans from all angles, in different colors and styles. With a few taps on the screen your selection will be made. Inside the dressing room, you open the wardrobe and your clothing is waiting for you, along with another screen where you can easily change sizes or colors. Again, the clothing you select appears in the closet like magic.

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