Foreword Online

Ideas, information and industry news for collegiate retailers



How to Make College Stores Successful Retail Destinations

Posted by Liz Schulte on 3/13/18 5:30 AM

College stores are caught between two worlds: education and retail. Maintaining retails sales is imperative to the success of the business, but so is being a part of the campus community and building student trust. Finding balance between the two can be a challenge, but one way to accomplish this is to rebrand your college store as a retail destination — a place students want to be and spend time. Making small changes to the store environment can make the space more inviting to students and encourage them to spend more time within your walls.  

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4 Ways to Market Your Brand to Students

Posted by Liz Schulte on 2/8/18 5:30 AM

The sounds, sights and sensations hurled at students grow as more people fight to win their demographic. A variety of businesses vie for their attention, each promising bigger and better things if they are chosen. With so much noise all around, how does your store stand out from the crowd?

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