Foreword Online

Ideas, information and industry news for collegiate retailers



5 Ways You Need to Spotlight Students’ Bottom Line

Posted by Lori Reese on 10/12/17 5:30 AM

Winning the heart of today’s student means showing you care about the two things: money and career.

Read More

4 Ways to Market Your Brand to Students

Posted by Liz Schulte on 9/6/17 5:30 AM

The sounds, sights and sensations hurled at students grow as more people fight to win their demographic. A variety of businesses vie for their attention, each promising bigger and better things if they are chosen. With so much noise all around, how does your store stand out from the crowd?

Read More

Blink, Laugh, Share, Forget

Posted by Lori Reese on 8/22/17 5:30 AM
Those four words capture Generation Z in a nutshell, according to marketing consultancy The Future Company. The age group born between 1995 and 2015 will comprise more than a third of the US population by 2020.

Read More

Colleges in Crisis

Posted by Liz Schulte on 8/16/17 5:30 AM

Colleges face changes in the educational landscape daily. However, the current storm of revenue losses, student stressors and negative public perception has thrust many into uncharted territories. What are the issues facing today’s administration and how do they affect the college store? 

Read More