Foreword Online

Ideas, information and industry news for collegiate retailers



UMBC Bookstore Increases Online Sales With Savvy Marketing

Posted by Liz Schulte on 5/11/20 6:00 AM

The University of Maryland Baltimore County Bookstore is working hard to adapt and adjust to current conditions. We recently spoke with UMBC Bookstore Director Erin McGonigle to find out how they engage students, increase eCommerce sales, improve their omnichannel presence and promote the UMBC community.

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