You work hard to engage and encourage online shoppers to visit your website. The shopper loads up a virtual shopping cart, but then something happens before checkout is completed. What do you do next? Is that sales opportunity gone? Do you try to reach the shopper again?
2023 is almost here. After this week, Foreword Online will be taking a short break. We will return on January 9, 2023, with more helpful stories. Let’s take a moment to look back at 2022 and all that we have learned.
Communication is key for increasing store foot traffic and market share. If customers don’t know about the fantastic bargains they can get in your store, then they might not think to shop with you. Email and text message alerts can be a great way to communicate store sales, promotions and events, but how can stores encourage more customers to sign up to receive email and text message alerts?
Rush can bring a lot of students through your store, but what keeps them coming back week after week? We have compiled some ideas to help you give students a reason to visit the store regularly and keep sales rolling throughout the term.
College stores work hard to ensure that all students have easy access to the materials they need to be successful each term. It can be disheartening to hear that a professor recommended students purchase their course materials somewhere else. Get proactive about winning faculty endorsements for the bookstore, so they recommend your store first each term.
What advantages set the campus store apart from its competitors? Campus stores have direct access to students, exclusive channels of communication, the largest variety of payment methods, more innate trust and a mission that extends beyond retail. Let’s take a look at the five specific ways your store can build student engagement.
With a busy shopping season quickly approaching, now is a good time to start reminding students why they should check out the campus bookstore for gift giving ideas. From preparing for finals to traveling over the holiday, there’s a lot on students’ minds. The college store can offer an easy shopping solution. Today, we’re going to look at reasons students should shop in your store and ways to inspire shoppers this year.
Orientation events introduce students to the campus and all the services that are available to them during their time in school, including the bookstore. As students begin to come back to campuses, it is important for stores to participate in these events to let students know the campus store is still the best place to get their course materials for the upcoming term.
As COVID-19 restrictions begin to lift, mobile sales and events will still be pivotal to the success of college stores. From pop-up locations to campus events and celebrations, the bookstore needs to be where students and customers congregate. That’s why it's important that your store’s retail system has the mobile options necessary to meet customer demands inside and out of the bookstore.
Effectively communicating with students about changes has been one of the biggest challenges for bookstores recently. Many stores have developed new and successful communication channels by working with campus stakeholders. For example, working with campus marketing to send out announcements or putting reminders in the LMS.
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