Foreword Online

Ideas, information and industry news for collegiate retailers



Entice Alumni to Shop With Your Store This Holiday Season

Posted by Liz Schulte on 11/6/23 7:30 AM

November and December are typically busy retail months. Many shoppers are actively looking for great deals or the perfect holiday gift. This year, boost your holidays sales by driving more alumni traffic to the campus store website throughout the season with these easy marketing tips.

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5 Graduation Events to Boost End-of-Term Sales

Posted by Liz Schulte on 5/15/23 6:30 AM

Graduation is a wonderful, momentous occasion to celebrate with friends and family. It also marks an end for many students as they move away from the campus that has been their home for the years leading up to this moment. As the term winds down, the college store can help send off graduates with mementos they will treasure, technology they will need and a connection with your school that could last a lifetime.

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Tips for Using Your Store’s Buyback Promo Dollars

Posted by Liz Schulte on 4/17/23 7:15 AM

Before you know it, it will be time for buyback once again. To help you prepare for and promote your college store’s buyback and rental returns, we have collected some ideas for how you can use your MBS Buyback Promo dollars this fall.

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Three Ways to Engage With Cart Abandonment Emails

Posted by Liz Schulte on 1/16/23 6:00 AM

You work hard to engage and encourage online shoppers to visit your website. The shopper loads up a virtual shopping cart, but then something happens before checkout is completed. What do you do next? Is that sales opportunity gone? Do you try to reach the shopper again?

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2022 Best Practices for College Stores

Posted by Liz Schulte on 12/19/22 6:15 AM

2023 is almost here. After this week, Foreword Online will be taking a short break. We will return on January 9, 2023, with more helpful stories. Let’s take a moment to look back at 2022 and all that we have learned.

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5 Ways to Grow Your Customer Email and Text Message Marketing Lists

Posted by Liz Schulte on 12/12/22 6:15 AM

Communication is key for increasing store foot traffic and market share. If customers don’t know about the fantastic bargains they can get in your store, then they might not think to shop with you. Email and text message alerts can be a great way to communicate store sales, promotions and events, but how can stores encourage more customers to sign up to receive email and text message alerts?

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4 Exciting College Store Events For Fall

Posted by Liz Schulte on 9/19/22 10:45 AM

Rush can bring a lot of students through your store, but what keeps them coming back week after week? We have compiled some ideas to help you give students a reason to visit the store regularly and keep sales rolling throughout the term.

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Remind Faculty How the Bookstore Benefits Students

Posted by Liz Schulte on 8/29/22 9:00 AM

College stores work hard to ensure that all students have easy access to the materials they need to be successful each term. It can be disheartening to hear that a professor recommended students purchase their course materials somewhere else. Get proactive about winning faculty endorsements for the bookstore, so they recommend your store first each term.

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5 Best Practices to Improve Student Engagement With the Campus Store

Posted by Liz Schulte on 8/1/22 7:00 AM

What advantages set the campus store apart from its competitors? Campus stores have direct access to students, exclusive channels of communication, the largest variety of payment methods, more innate trust and a mission that extends beyond retail. Let’s take a look at the five specific ways your store can build student engagement.

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Why Students Should Shop at the College Store This Holiday Season

Posted by Liz Schulte on 11/1/21 8:00 AM

With a busy shopping season quickly approaching, now is a good time to start reminding students why they should check out the campus bookstore for gift giving ideas. From preparing for finals to traveling over the holiday, there’s a lot on students’ minds. The college store can offer an easy shopping solution. Today, we’re going to look at reasons students should shop in your store and ways to inspire shoppers this year.

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