Foreword Online

Ideas, information and industry news for collegiate retailers



Social Media Celebration Series: Weber State University Bookstore's 100th Anniversary Campaign

Posted by admin on 6/27/11 11:00 PM

This Thursday, June 30, is Social Media Day, a worldwide celebration of the revolution of instant, real-time media. In honor of social media and its influence on the collegiate retail industry, we bring you a three-part series of articles focusing on stores that are connecting with their students by using this forum to its fullest.

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Social Media Series: Make Your Own Flash Mob in 8 Easy Steps!

Posted by admin on 6/7/11 11:00 PM

Gain notoriety with students, enhance your image, boost school spirit and maybe even make the evening news — all in less than five minutes. ‘Impossible!’ may be your first response. But we promise it’s not. Engage students with your store and school by implementing a flash mob!

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Social Media Series: Build Your Fan Base

Posted by admin on 5/25/11 11:00 PM

A social media presence is a must. But simply creating accounts for your store on these sites doesn’t cut it anymore. Each week, we’ll explore a new way your store can enhance their online presence in our Social Media Series to make sure you’re taking full advantage of these interactive outlets.

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