Foreword Online

Ideas, information and industry news for collegiate retailers



Recent articles by admin

Barnes & Noble Education and Pearson Expand Relationship, Driving Access and Affordability at Campuses Nationwide

Posted by admin on 6/19/18 12:00 PM

June 19, 2018, Basking Ridge, NJBarnes & Noble Education, Inc. (NYSE: BNED), a leading provider of educational products and services solutions for higher education and K-12 institutions, today announced an agreement with Pearson to distribute Pearson rental titles at the Company’s 1,483 physical and virtual campus bookstores nationwide. The agreement will allow the companies to provide students, faculty and institutions with greater access to more affordable course materials.

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The Phoenix Bookstore Encourages Students to Treat Yo' Self

Posted by admin on 5/6/14 11:00 PM

Loyalty programs are one of the best ways to gain repeat business. However, the key to their success is ensuring students not only know about the program but also take advantage of it. In an effort to increase awareness of their program and the benefits it offers, The Phoenix Bookstore at University of Wisconsin – Green Bay recently held a Treat Yo’ Self Day.

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Pine State Home Delivery: Bringing Bookstores to the Age of "Now"

Posted by admin on 5/5/14 11:00 PM

The following article was written by MBS Representative, Rob Heller. Check out more industry insight from Rob on his blog!

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How Important Is Omni-Channel Right Now?

Posted by admin on 5/1/14 11:00 PM

What does it take to become an omni-channel retailer? While it’s certainly something that your store should consider for the near future, Joan Verdon explains in Retail’s New Race for Customers , published on Northjersey.com, how this concept is constantly evolving for customers and retailers alike. We’ve selected a few key points for the following excerpt, with the complete article available here.

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4 Important Actions for Twitter’s New Profile Design

Posted by admin on 4/27/14 11:00 PM

Twitter’s redesigned profile pages are available to anyone who pushes a button to pull the trigger. Their new look is reminiscent of Facebook with a newly dominant top-third banner and left-side headshot overlooking a three-column spread. That means your store needs to make some big changes to your page. In his article published on Time.com, shares strategies you can use to prepare. Take a look at four of his suggestions below, then read the full article for additional pointers.

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Make a Big Impact with a Small Design Budget

Posted by admin on 4/24/14 11:00 PM

The following excerpt is from 5 Retail Design Tips, written by Clare Evans for Independent Retailer. Evans explains simple strategies to enhance the look of a store, no matter how small, without breaking the bank. Updating the appearance of your store will immediately attract more customers and improve their shopping experience. Take a look at a few that may be the easiest to implement in a college store below, then check out her full article for more information:

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10 Vital Mobile Marketing Facts and Statistics For 2014

Posted by admin on 4/23/14 11:00 PM

Does your store have a viable online presence? Tom Pick shares some eye-opening statistics detailing just how much we are an online society in a list originally posted on Webbiquity. We’ve chosen 10 facts to highlight below, but be sure to check out the rest of Pick’s points here.

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Traditional Merchandising in the Age of Self-Service

Posted by admin on 4/22/14 11:00 PM

Many customers still enjoy the experience of physically shopping in a store despite the many options available online. How can you make sure that the in-store experience is executed as effectively as an online one? According to a report sponsored by Frank Mayer and Associates, featured on Retail Customer Experience, it’s essential that your employees are helpful and educated about your products, and that any signage is clear and not overdone. The following excerpt offers the key details from the report, but be sure to check out the full article available here.

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Let Me Take a Selfie: Teens Use Social Media to Announce College Decision

Posted by admin on 4/21/14 11:00 PM

How does the “Me Generation” announce which college they’ll attend? With a selfie, of course.

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Using SnapChat to Target the College Demographic

Posted by admin on 4/16/14 11:00 PM

While Facebook may still lead the way in terms of most users in the 18 - 33 age range, 77% of college students use Snapchat at least once a day, according to a Sumpto poll. This creates a perfect opportunity to connect instantly with your target demographic. Because nearly half of those surveyed were willing to open a Snap from a brand that they were familiar with, they are equally eager to connect with you.

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