Foreword Online

Ideas, information and industry news for collegiate retailers

Welcome to Clips

Posted by Liz Schulte on 5/10/17 5:30 AM

There are new apps created daily. Some are better than others, but few generate the kind of excitement the iOS app “Clips” did when it was released last month. What makes it better than any other video app already on your phone? That’s what we are going to find out.

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Take a Tour of MBS [Video]

Posted by Dean Asher on 3/21/17 5:30 AM

We’re proud of our state-of-the-art warehouse that lets us get the right books to our partner institutions, on time. Since everyone doesn’t have the chance to see it first-hand, we’re bringing it to you.

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3 Proven Ways to Get More Views on Your Videos

Posted by Dean Asher on 8/30/16 5:00 AM

Have you ever worked on a video to share on YouTube or Facebook? You know how much time it takes to put together even one short 30-second clip to highlight your store or a product or service you provide. Unfortunately, you also probably know the frustration or disappointment when you get fewer views on that video than you'd have hoped for.

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Take a Tour of MBS [Video]

Posted by Dean Asher on 8/24/16 5:00 AM

We like to brag about our state-of-the-art warehouse that lets us get the right books to our partner institutions, on time. But unfortunately, not everyone has the chance to come get a first-hand look. That's why we've brought it to you.

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What the Future Holds for Social Media Videos [Infographic]

Posted by Dean Asher on 8/4/16 4:30 AM

Though they can be time consuming and difficult to set up, it's no secret that videos are a terrific way to promote your store. Social media also provide an excellent venue to host and share those videos, but we all know that landscape changes frequently. 

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A Beginner's Guide to Facebook Live

Posted by Joe Clarkin on 5/23/16 11:00 PM

Facebook remains the most popular social network in the world and the number one place for stores like yours to connect with customers outside of your brick-and-mortar location. One new feature they've recently rolled out is Facebook Live, which, much like Periscope, allows you to stream live video to reach your customers in real-time. If you're looking for a new way to get your message out there, Facebook Live is a great new thing to try.

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The University of Central Missouri Unveils Their New Bookstore [Video]

Posted by Joe Clarkin on 11/15/15 10:00 PM

The University of Central Missouri built a brand new bookstore in the middle of campus that opened up this past August. In the video below, UCM Store Director Charlie Rutt walks us through the new building and talks about how the changes have boosted his business. Check it out!

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Target Pursues College Students with Bullseye University

Posted by admin on 7/25/13 11:00 PM

The following excerpt, from the article Target pursues college students with Bullseye University, was written by Thomas Lee, retail reporter for Star Tribune. As a college store, it's important to know how competitors, including major brands such as Target, are marketing the same products you carry to your students. More and more retailers are turning to their customers into brand advocates, having them advertise their products for them through video and other digital strategies. Below, take a look at how Target is accomplishing this below for ideas on how your store can adapt the approach to fit your needs. For instance, you could equip well-known students on campus with a video camera to tour their dorm room, or even closet, featuring products purchased at your store.

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Facebook Announces Video on Instagram

Posted by admin on 6/20/13 11:00 PM

At a recent event, Kevin Systrom, Instagram co-founder, announced that the social network is making a change to the platform by adding video capability.

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10 Ways to Drive Customers to Your Website

Posted by admin on 10/29/12 11:00 PM

The following excerpt is from the article 15 Ways to Drive Customers to Your Website and was written and published by View the full article.

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