The following excerpt, from the article Target pursues college students with Bullseye University, was written by Thomas Lee, retail reporter for Star Tribune. As a college store, it's important to know how competitors, including major brands such as Target, are marketing the same products you carry to your students. More and more retailers are turning to their customers into brand advocates, having them advertise their products for them through video and other digital strategies. Below, take a look at how Target is accomplishing this below for ideas on how your store can adapt the approach to fit your needs. For instance, you could equip well-known students on campus with a video camera to tour their dorm room, or even closet, featuring products purchased at your store.