Foreword Online

Ideas, information and industry news for collegiate retailers

LLCC Students Raise Nearly $800 in Buyback Donations

Posted by Dean Asher on 1/11/15 10:00 PM

The stereotypical student might be out for every penny they can get during buyback. Lincoln Land Community College is not full of stereotypical students.

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College Stores Promote Breast Cancer Awareness

Posted by admin on 10/29/13 11:00 PM

Kirkwood Community College

Paint it Pink! was our campaign again this year for Breast Cancer Awareness. We used the last year's Foreword Online Marketing Plan as inspiration for this year's design. We celebrated on October 23rd and, if students wore pink into the store, then they received 25% off any long-sleeved apparel. For all sales that day at both of our stores, 5% was donated to the American Cancer Society. We have also kept donation buckets at our registers for students, faculty and staff to contribute whatever they would like. So far, we have almost doubled what was donated last year! Our goal was $300 and we are only $25 away from hitting it. More donations are coming in everyday! The students like to feel like they are contributing and are happy to see it that our fundraising isn’t just for breast cancer, but to benefit all cancer research efforts. Next month is a non-perishable drive – stay tuned! --Kelsey Schwager, The Kirkwood Bookstore

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More National Student Day Fun!

Posted by admin on 10/14/13 11:00 PM

Last week, we shared how several stores celebrated National Student Day and today we're passing along even more ideas! Use them as inspiration for next year's events!

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Revving Up Awareness: Victor Valley College Raises $100,000 to Offset State Funding Cuts

Posted by admin on 8/25/13 11:00 PM

Imagine buying a new car and not being able to drive it because of a gas shortage. For the students of Victor Valley Community College in Victorville, California, that metaphor was unfortunately a reality. State education cuts had resulted in fewer classes for an increasing number of college students, forcing individuals who were pursuing their careers to be stalled in their academic progress, much like a vehicle with no gas.

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Raise Awareness on Campus When You 'Paint It Pink'

Posted by Stephanie Kubas on 9/1/12 2:30 AM

Paint it Pink

Approximately 1 in 8 women will battle breast cancer during their lifetimes. October is Breast Cancer Awareness month, and through “pink” efforts, much attention is garnered for the awareness, prevention and cure of this deadly disease.

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Tiger Bookstore Supports Community Food Drive with Store Discounts

Posted by admin on 7/11/12 11:00 PM

The following press release was written by Tracy Shipp, Web Coordinator/Graphic Designer at the Tiger Bookstore, and published on Yahoo! News. This promotion provides a great example of the positive press college stores can gain by partnering with other local businesses or organizations for a cause.

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Forty-Niner Shops Bowl Over Campus Community with Annual Event

Posted by admin on 4/22/12 11:00 PM

MBS Foreword Online - CSULB Bowling for BooksWith the cost of textbooks rising, Forty-Niner Shops’ at California State University – Long Beach decided that they wanted to do even more to help ease the burden on students. Beginning in 2009, the store created a new event, Bowling for Books, to generate additional textbook scholarships for their students. The fundraiser was the idea of the store’s general manager Don Penrod, who had been a part of a similar event at St. Louis Community College four years prior.

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Cause Marketing Ideas for the College Store

Posted by admin on 2/7/12 10:00 PM

The following excerpt is from the article, 3 Successful Small Business Cause Marketing Campaigns, written by Stacey Politi for the American Express Open Forum.

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