Foreword Online

Ideas, information and industry news for collegiate retailers



October 2016: Green Friday

Posted by Dean Asher on 10/3/16 5:00 AM

Black Friday is traditionally the biggest day of the year for the bulk of the retail world. Although your store actually has its big day at some point in the late summer or early fall, there's no reason you can't get in on the day-after-Thanksgiving action.

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How Giving Back Can Get More Sales for Your Store

Posted by Dean Asher on 4/22/16 5:27 AM

National Volunteer Week was observed April 10-16 this year, as hundreds of thousands of people across the country pitched in to help out in their communities. Finding opportunities your store can help people out may be more than just an opportunity to give back — it can be a sound business choice.

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The Rocker Shop Celebrates National Student Day

Posted by Joe Clarkin on 10/18/15 11:00 PM

Every October, National Student Day is celebrated at college stores around the country. For the third year in a row, the Rocker Shop on the campus of the South Dakota School of Mines & Technology got in the holiday spirit and put together their own event to show their appreciation for their students. This year, they celebrated their students in a couple of ways.

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The Wisconsin Red Shirt Allows Alumni to Give Back

Posted by Joe Clarkin on 9/27/15 11:00 PM

In 2008, the University of Wisconsin Alumni Association was looking for a fun and incentivized way get Badger graduates involved in scholarship fundraising. What they came up with was fairly simple, but the response they got was outstanding. The idea they settled on was a t-shirt that would be uniquely designed before each school year, and then retired as the next year’s shirt went on sale. They decided to call their creation the "Red Shirt,” in honor of the school’s primary color that is prominently featured on each iteration.

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MBS Salutes Our Newest Citizens

Posted by Dean Asher on 6/17/15 12:00 AM

MBS is dedicated to its employees and to celebrating diversity. That's why, during our company barbecue June 13, we took some time out to honor the 61 men and women who have earned their United States citizenship since coming to work with us.

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How to Help Your Staff Celebrate National Volunteer Month Without Breaking the Bank

Posted by Dean Asher on 4/23/15 12:00 AM

April is National Volunteer Month. Who wouldn't love to celebrate? You've read about some big companies giving their employees a stipend to go volunteer and other awesome ideas, but that's probably not in the budget for most college stores. Gene Marks with Huffington Post has other suggestions. Read on.

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Tomorrow is National Student Day!

Posted by Dean Asher on 10/7/14 11:00 PM

It's nice to be celebrated every now and then.

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MBS Helps Strike out ALS

Posted by Dean Asher on 8/26/14 11:00 PM

Several people at MBS took the plunge recently and participated in the Ice Bucket Challenge.

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Beaver Bookstore Goes Global, Greener

Posted by Dean Asher on 7/6/14 11:00 PM

American River College’s Beaver Bookstore tries to stay trendy without breaking the bank for themselves or their students.

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College Stores Promote Breast Cancer Awareness

Posted by admin on 10/29/13 11:00 PM

Kirkwood Community College

Paint it Pink! was our campaign again this year for Breast Cancer Awareness. We used the last year's Foreword Online Marketing Plan as inspiration for this year's design. We celebrated on October 23rd and, if students wore pink into the store, then they received 25% off any long-sleeved apparel. For all sales that day at both of our stores, 5% was donated to the American Cancer Society. We have also kept donation buckets at our registers for students, faculty and staff to contribute whatever they would like. So far, we have almost doubled what was donated last year! Our goal was $300 and we are only $25 away from hitting it. More donations are coming in everyday! The students like to feel like they are contributing and are happy to see it that our fundraising isn’t just for breast cancer, but to benefit all cancer research efforts. Next month is a non-perishable drive – stay tuned! --Kelsey Schwager, The Kirkwood Bookstore

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