Foreword Online

Ideas, information and industry news for collegiate retailers



Innovate Customer Experience Without Breaking the Budget

Posted by Liz Schulte on 11/8/17 5:30 AM

Improving the customer experience doesn’t have to include investing money on a store redesign or flashy events. In fact, there is a fairly easy solution. Customers want shopping to be easier. Sometimes, shoppers simply want to get in and out of the store as quickly as possible.

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Win Student Trust From the Start

Posted by Liz Schulte on 9/7/17 5:30 AM

A student stares down at rows of books, perplexed, eyebrows drawn together as she squints at the shelf tags between the constant stream of other students shuffling by. To her left, another student stands with his friends trying to look up the books he needs online.

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