Foreword Online

Ideas, information and industry news for collegiate retailers



Taking Advantage of the Holiday Retail Boon

Posted by Liz Schulte on 11/16/17 5:30 AM

The Christmas creep is upon us. The term was coined in the 1980s and refers to the holiday shopping season that begins earlier and earlier each year. This year is no exception. Almost as soon as Halloween ended, Christmas was making its way onto the shelves of most retail stores — and into consumer consciousness. The Black Friday mentality is evolving to a month-long event rather than a day of intense shopping. With online sales expecting a major boost, what’s in store for brick-and-mortar retail this holiday season? How can college stores capitalize on the forecasted trends?

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See How a Cyber Monday Sale Can Boost Holiday Revenue

Posted by Liz Schulte on 11/9/17 5:30 AM

What’s the biggest retail shopping day of the year? It’s not Black Friday. Actually, December 23rd and Super Saturday (the last Saturday before Christmas) have replaced Black Friday as the busiest shopping days of the year, but that doesn’t take away from the fact that the entire holiday season from Thanksgiving through the New Year is primed with shoppers who are ready to spend their money on bargains. But, how can college stores take advantage of this annual gluttony of consumerism?

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Innovate Customer Experience Without Breaking the Budget

Posted by Liz Schulte on 11/8/17 5:30 AM

Improving the customer experience doesn’t have to include investing money on a store redesign or flashy events. In fact, there is a fairly easy solution. Customers want shopping to be easier. Sometimes, shoppers simply want to get in and out of the store as quickly as possible.

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How to Build an Effective Survey in 5 Easy Steps

Posted by Liz Schulte on 11/2/17 5:30 AM

Customer retention is a problem across college stores. Understanding how students feel about your store is an essential part of identifying the areas that with improvement can help you provide students with a better experience and increase satisfaction. Surveys give your store insight to what students think, their priorities and how you can better help them achieve success. But, how do you create a survey that is measurable, moves you closer to your goals and produces usable information?

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5 Reasons You Should Sell Local in Your Store

Posted by Liz Schulte on 9/27/17 5:30 AM

As the English poet John Donne famously posited, “No man is an island.” College campuses can often feel like their own, self-sustaining world. In a lot of ways, that’s what they are; jobs, housing, food and even medical services are often provided. However, no one exists in a bubble. Embracing the greater community beyond the campus walls can drive foot traffic, enhance the shopping experience and support the local economy.

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Go Pack!

Posted by Rob Heller on 9/8/17 5:30 AM

This week I volunteered at Wolfpack Outfitters to distribute prepacked textbooks to incoming students. As I arrived for work, I parked in the deck by Reynolds Coliseum located next door to the Talley Student Union. Inside the store, a gondola of NC State imprinted spiral notebooks stood by the pathway for online order pickups. Employees were laughing and smiling. It brought me back to the early 80’s and memories of my first college bookstore visit.

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The MBS Way

Posted by Liz Schulte on 8/29/17 5:30 AM

Your course materials partner should offer the total package.

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Colleges in Crisis

Posted by Liz Schulte on 8/16/17 5:30 AM

Colleges face changes in the educational landscape daily. However, the current storm of revenue losses, student stressors and negative public perception has thrust many into uncharted territories. What are the issues facing today’s administration and how do they affect the college store? 

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Spotlight: Patrick Cervenik It’s All Retail

Posted by Liz Schulte on 7/27/17 5:30 AM

MBS Systems Sales Consultant, Patrick Cervenik sat down with us to discuss the changes happening in the retail industry, and how college stores can stay adaptable to the transitioning environment.

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Customer Service Drives Results

Posted by Liz Schulte on 7/25/17 5:30 AM

We talk a lot about customer service because we believe that relationships are an important part of business. Anyone can talk a good game for a short period of time when they want something, but day in and day out dedication is rare. Real connections between businesses take more than an email or single sales call, and that’s what MBS Wholesale provides. When we welcome a new partner school they become part of our family — their success is our success.

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