Foreword Online

Ideas, information and industry news for collegiate retailers



Taking Advantage of the Holiday Retail Boon

Posted by Liz Schulte on 11/16/17 5:30 AM

The Christmas creep is upon us. The term was coined in the 1980s and refers to the holiday shopping season that begins earlier and earlier each year. This year is no exception. Almost as soon as Halloween ended, Christmas was making its way onto the shelves of most retail stores — and into consumer consciousness. The Black Friday mentality is evolving to a month-long event rather than a day of intense shopping. With online sales expecting a major boost, what’s in store for brick-and-mortar retail this holiday season? How can college stores capitalize on the forecasted trends?

Read More

Innovate Customer Experience Without Breaking the Budget

Posted by Liz Schulte on 11/8/17 5:30 AM

Improving the customer experience doesn’t have to include investing money on a store redesign or flashy events. In fact, there is a fairly easy solution. Customers want shopping to be easier. Sometimes, shoppers simply want to get in and out of the store as quickly as possible.

Read More

Apple®’s Audacious Retail Moves

Posted by Lori Reese on 7/5/17 5:30 AM

The latest Chicago store has a laptop-shaped roof. Once finished, the retail haven will resemble a giant transparent box, blurring the boundaries between inside and outside, architects have said. Whatever you think of the brand, it’s hard to deny that Apple is a leader in redefining the brick-and-mortar shopping experience.

Read More

The Amazon Effect on Your Store

Posted by Liz Schulte on 6/15/17 5:30 AM

Everyone is talking about it. The “Amazon Effect” is scattered across retail news. The most recent companies to feel the impact are Ralph Lauren and J. Crew, but large department stores like Macy’s have been feeling the effect for a while. When Amazon has the seeming ability to line up these large corporations, regardless of what they sell, and systematically watch them fall, what hope does any brick-and-mortar store have?

Read More

3 Reasons Your Brick-and-mortar Store Isn't Going Anywhere

Posted by Dean Asher on 6/3/16 9:23 AM

For years, it's seemed people are claiming the outlook for physical retailers in a digital age is all doom and gloom. If malls are shrinking due to the loss of business to online competitors, how can individual stores survive? While it's true the competition is more aggressive and omnipresent than ever, that doesn't mean you don't have a big leg up in a number of key areas. From shopping for clothes to worrying about the return policy, some things are just plain easier in person and online. Don't take our word from it, check out what the experts have to say at Retail Minded:

Read More

Why Shopping Offline is More Appealing Than Some People Think

Posted by Joe Clarkin on 5/24/16 11:00 PM

The rise of online retailers has swiftly changed the way brick-and-mortar stores operate. Not only do you have to worry about the store across the street, but these days you have to worry about retailers from all over the globe providing their goods and services through the convenience of the web. Now, reevaluating old marketing methods and finding creative new ways to bring customers into your building is crucial to the success of a college store in this web-infused market.

Read More

Books Coming Back to Bricks?

Posted by Joe Clarkin on 1/15/13 10:00 PM

The article Books Coming Back to Bricks? was written by , leading New York literary agent, and originally published on DigitalBookWorld.com.

Read More

The Bricks Vs. Clicks Battle Heats Up for the Holidays

Posted by admin on 11/8/12 10:00 PM

The following article, Holiday Shopping Wars, was written by Shan Li for the Los Angeles Times.

Read More

Five Retail Design Myths Debunked

Posted by admin on 9/25/12 11:00 PM

The following article was written by for Entrepreneur.com.

Read More

Brick & Mortar Stores Are Central to Consumer Shopping Experience

Posted by admin on 11/16/11 10:00 PM

The following excerpt, from the article Brick and Mortar Stores Still Relevant, IBM Says, was written by Nestor E. Arellano for ITbusiness.

Read More